News from WIP January 2010: 2010 Mobile Developer Predictions & New WIP Web

THE CONNECTOR

News from WIP

January 2010

Hi !

WOW - more innovation coming in mobile appolications

Happy New Year everyone!

We think 2010 is going to be great. We see the mobile industry continuing to grow; and opportunities for developers continuing to get better. We at WIP expect to grow along with YOU.

2010 Predictions for Mobile Development starts us off! This year you get an extra boost of vision, as Thibaut Rouffineau, our VP of Developer Partners joins me to weigh in with his thoughts too. The full predictions are up on our blog and here are the highlights:

From Thibaut:

Android saves Google in Europe in the face of increasing legal & regulatory pressures.
Android becomes the de facto standard for enterprise application and devices
The mobile developer / marketing scene reorganizes
Increasing importance of security and identity providers
The first mobile application developed on a mobile device or netbook is published

From me:

1. More Android - here an Android, there an Android, everywhere an Android....
2. More BlackBerry - leading the party
3. Less iPhone - consumers get 'smarter' about Kleenex
4. More Application Innovation - we are going to say WOW this year!

And our New Year's Resolutions for Mobile Developers: As last year - continue to follow the money.

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We are excited to launch a new version of our website - go to www.wipconnector.com to check it out. What we've done is combined our former WIPConnector site with the WIPwiki site, and will soon also combine the WIPJam site. Having three sites, with three different CRMs was a challenge. Our site also needs to hang together as it really has three purposes: to showcase WIP, to provide information about the mobile developer ecosystem; and to provide a connection point for the community. We think the new site gives a better picture of who WIP is and our activities. It also gives us an opportunity to launch some new membership and marketplace features in the coming months. It's still a work in progress (a WIP, with pun intended!), so we appreciate your patience or helpful comments!

A new application on the website is the WIP Event Wiki.

It still lists the events of our marketing partners - but it's now a wiki, so go ahead and add your event too. Talk to Teresa if you are interested in a marketing partnership or advertising.

In November we launched our App Store Wiki with 20 stores - there are now 32 detailed profiles! Check out the information below for some of Thibaut's analysis, and get access to the January AppStoreMatrix pdf to give you great comparison information.

Who is this Ghost? Find out at the WIPQuiz at the AT&T Dev Summit at CES!

Where to find us next:

AT&T Developer Summit - January 6, 2010 - at CES, in Las Vegas.

In addition to facilitating an Executive Briefing session, join Teresa and I for the WIP Quiz at the start of the Code Camp to test your recall skills and win some cool swag (You'll find out who the Ghost is on the right.)

- San Francisco - January 12-14, 2010 - I'll be there for meetings, in particular with a group from SingTel.

See you soon!

Best, Caroline

Caroline Lewko, CEO and Founder
Wireless Industry Partnership (WIP)
The 'Connector' for the mobile and wireless industry

Twitter: mobilejam and wipwiki #wipjam
Join our group on Facebook and Linkedin.

In This Issue

New: App Store WIKI Matrix for download

WIPJAM - 5 spots on the World Tour

Upcoming: Events & Activities

WIP Services

THE WIP COMMUNITY: Members & Resources

Update on the App Store Wiki

Our WIP APP STORE WIKI continues to grow and now showcases 32 App Stores, up from 20 only two months ago.

If we are to judge future smartphone platform success by the number of appstores distributing their apps, Android has a slight lead with 53% of appstores distributing Android apps, followed by Windows Mobile with 50% (mostly for historical reason one could claim), Blackberry with 40% and Symbian with 37.5% are forming a second group of established players, followed by iPhone and Palm with 19% closing the ranks.

You can read additional analysis in Thibaut's blog article; and download the pdf for the January update to the AppStore matrix for easy comparison.

Update on new Wiki Resources for Developers

We observed over many years, that the very successful development companies were the ones that not only understood their ecosystem, but were 'connected' to many of the players in it. Our WIPwiki is based on an ecosystem chart we developed several year ago. We renamed the WIPwiki to Wiki Resources on the new site; which now lists 385 companies that support mobile development. Use it as your market intelligence to find the companies necessary to speed your time to market.

Three new companies Added in December were:

Sevenval: For (mobile) web developers, the company offers the Sevenval FITML Platform, a web based development and runtime environment, to create and publish mobile websites optimized to thousand of mobile devices.
Mediality: We enable web hosted and standalone multimedia related apps on the mobile to extend their Interactive user interface reach to the mobile users home TV via a application disc into ANY low cost BD-live blu-ray player.
Perfecto: The Perfecto Mobile's Handset Cloud Service enables developers and testers located anywhere in the world to access a comprehensive range of the latest mobile handsets over the web.

Add a new company, or Comment on one you have worked with.

EVENTS & DEVELOPER ACTIVITIES

WIPJAM - Where next on the World Tour?

Check out the WIPJam site for more information on these five events:

1. Mini WIPJAM at the AT&T Developer Summit!
January 6, 2010 (day before the start of CES)
The Palms Casino and Resort, Las Vegas

WIP is pleased to be part of the AT&T Developer Summit. Our involvement includes:

Panel Moderator - Caroline Lewko, CEO, WIP
WIPJam Quiz - WIN prizes and bragging rights!

Registration is now Full! Hope to see you there!

2. 3rd Annual - Day for Developers @ Mobile World Congress
February 18, 2010, FIRA, App Planet (Hall 7), Barcelona

We are pleased to announce a partnership with GSMA and App Planet a new "event within an event" focusing on mobile application developers, which will be held at Mobile World Congress. This year we will also be able to offer a limited number of WIPJam developer attendees complimentary passes to attend MWC (max. 2 per company)- registration is open here.

Thank you to our great Sponsors:

3. CARNIVAL OF NATIONS PARTY @ MWC

Wednesday, February 17

WIP in partnership with ECO will also host this reception at MWC to celebrate mobile developers around the world. Joining us will be: WINBC, Cambridge Wireless, PACA Mobile Center, Scottish Innovation Center and Sweden Mobile Association.

Thank you to our Party Sponsors:

4. 3rd Annual - Day for Developers @ CTIA Wireless
March 22, 2010, Las Vegas (Day before CTIA)

SAVE the DATE! Make sure to arrive for CTIA early enough to attend our WIPJam. It is on the Monday before the start of CTIA. WIPJams are great events for developers to have their voices heard!

CALL FOR: SPONSORS: Deadline January 15, 2009

We are looking for discussion leaders/speakers and sponsors. If you want to get involved with this great event, contact us!

Official Partner:

5. WIP Developer Pavilion at Communicasia
June 15-19, 2010, Singapore

We've secured a great rate and valuable extras for WIP members and partners in the
WIP Developer Pavilion. Deadline to confirm your space is April 1, 2010. more information.
WIPJam will be held on Wednesday, June 16.

Developer Events

AT&T Developer Summit
January 6, 2010
Palms Casino and Resort, Las Vegas

At the Summit, you will be among the first to learn about new developments in our technology road maps through a morning of general sessions. In the afternoon, there four different tracks of presentations, panels, and demos for developers wanting to build, market, and sell applications and devices. Registration is FULL. Event includes a WIPJam Quiz and a panel discussion moderated by Caroline, CEO of WIP. www.attdevsummit.com

Verizon Wireless CES Developers' Conference
January 6, 2010
Las Vegas, NV

Leadership in Innovation - the Verizon Wireless CES Developers' Conference will feature a keynote address by Tony Lewis, Vice President: Open Development Verizon Wireless. Learn how to turn your next big idea into the next big thing with developer-friendly application support from the Verizon Development Community. Registration is limited. www.tinyurl.com/yj3ardj

MOTODEV SummitChina

January 13, 2010
Location: Beijing, China

The Summit China will be a full day event with five tracks of targeted content focused on development for Android. Tracks will include technical labs, tutorials, panel discussions, technical tracks, Fast Track Partner Showcase and more.It is expected that this MOTODEV Summit event will continue in the success of all of the previous events and should attract well over 500+ attendees. developer.motorola.com/

Developer Contests and Awards

The NAVTEQ Global LBS Challenge is open - Register Now!
Deadline: February 12, 2010 South America

Enter your location-enabled app and you could win a share of a $10 million global prize pool. The Challenge is a world-wide competition conducted by NAVTEQ Network for Developers™ (NN4D), daring app developers around the world to build innovative LBS apps using dynamic positioning technology and NAVTEQ� maps. Register now at www.LBSChallenge.com

Andrew Seybold MobileApp Challenge
Feb 19, 2010 deadline

To enter the MobileApp Challenge, your mobile application must have been introduced commercially in 2009. Finalists present a demo of their applications at the AndrewSeyboldWirelessUniversity at CTIA Wireless 2010 and are recognized in press releases, website and e-newsletter. Finalists also get three seats for the exclusive, invitation-only Andrew Seybold Wireless Dinner, March 23, 2010. http://tinyurl.com/ygw9g5r

LTE Awards
February 26, 2010 Deadline

Companies are invited to participate in the first industry LTE Awards launching in 2010. Please see website for award categories. The awards will take place at the LTE World Summit in Amsterdam in May, in the evening of the first conference day. www.lteawards.com