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Hi !
 Sticky or
Spready? Which would you choose? That was the premise for our hot UnPanel on
mobile analytics at the WIPJam session at CTIA in San Diego on October 8, 2009.
The
winner was Sticky, which measures the user
engagement and satisfaction with a mobile application, was chosen by all three UnPanelists - Sean Galligan of Flurry, Jeff
Wender of Nielsen and Mark Donovan of ComScore. My co-facilitator Seamus McAteer of Majestic
Research agreed. The reason being you
want an application to stick, for someone to want it, use it, and more
importantly - pay for it!
 Now that's not to say that being spready (hey, it was
a Jam session) or viral isn't important. And a viral campaign is certainly
needed to spread the word in a mobile marketplace that is getting increasingly
noisy. But app developers need to first
develop an application to meet a market demand (not a new story, but one worth
repeating!)
The next question then was - how do you measure the
sticky or spready success of your application? The UnPanelists and Jammers offered a number
of market level and 'in-app' metrics
including..... To find out more about this session and see more pics - head to the WIPJam blog. The WIPJam blog also includes a nice round up
of ITU Telecom World that Thibaut
attended in Geneva,
October 5-9, 2009 entitled - No PPT, but loads of ties and panels at ITU.
In other exciting news from CTIA - congratulations to
HipVoice, winners of the AT&T Fast Pitch Platinum Awards in the Enterprise category. When we met Darius Gandhi of HipVoice (see
photo) at our WIPJam session at CTIA in Las Vegas earlier this
year, we knew he and his company were winners so we did what we had to do. We introduced HipVoice to Ed Schmit from
AT&T Dev Central and also got Darius to lead a Discussion Session at
WIPJam! The last interesting tidbit from WIPJam came during our opening UnPanel on Going Global, with a comment by Tim Chang of Norwest Ventures partners who let us know that VCs aren't interested in companies whose sole revenue model is based on mobile advertising, the reach just isn't there yet.
Find us in November at:- BlackBerry Developer Conference - November 9-12 at the Moscone, San Francisco. I'm leading a session on Community Building on the Thursday, see more below.
- Mobile Content Cologne- November 13 in Cologne, Germany hosted by our good friends at ECO. Thibaut Rouffineau will lead an afternoon session entitiled: A Taste of WIP JAM Session - "Draw me an idea of App-Stores" - Droidcom - November 3/4, Berlin Germany - where you will find Thibaut again. We are always interested in meeting new companies - mobile applications or great resources for developers so we can get spready with great news! Send us an email to set something up.
See you soon! Best, Caroline
Caroline Lewko, CEO and Founder Wireless Industry Partnership (WIP)The 'Connector' for the mobile and wireless industry |
THE WIP COMMUNITY: Members & Resources
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| WIP Members in: New Members and
Member Showcase of the Month: imsense
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Welcome to our new WIP Members
Sevenval GmbH Sevenval is one of the world's
leading technology specialists, enabling the multi channel output of internet
portals
Tangence Marketing Service Provider
M Concepts, LLC. We are an interdisciplinary
boutique design consultancy and research firm interested in partnering with
developers.
RGA Dedicated Cross Platform Mobile
Software/Hardware development
Mobile Streams Global mobile content specialist
for all channels: carrier, consumer and apps
MEMBER SHOWCASE OF THE MONTH: imsense
A venture-backed computer vision technology
company that develops breakthrough eye-fidelity™ technology and applications, based in Cambridge, UK.
- imsense founder Professor Finlayson recently won the Royal Photographic
Society's Davies Medal
- their first customer just released their first application
- imviewer now available on the iphone
Follow imsense on Facebook or on Twitter @imsense !
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New App Store Inventory on the WIPwiki and More Resources added
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 WIP is pleased to announce a new feature on our WIPWiki website - THE WIP APP STORE WIKI- so we can help mobile developers and marketers navigate the appstore maze! For developers, it will help you make informed platform
decisions; and help you figure out what technology, platform, and market are the
most profitable and reachable for you. We've divided the information into two parts: 1. APP Store Stats and Facts - including information like regional reach, addressable markets, # of apps to date pricing and more. 2. Developer Submission Facts - including the development environment (runtimes, platforms devices), rev share, billing options, fees and certification. It's a WIKI - so SHARE your knowledge and SHOUT your opinion.This is an unbiased, uncensored site, make sure
you report , share issues and hidden data, and benefit from this type of
information from others. There are now 20 app stores listed. ***************************************
NEW COMPANIES IN THE WIPwiki READY TO HELP DEVELOPERSThe WIPwiki has 376 companies already listed that provide support to mobile developers - another great source for you! It's a wiki too - so add a company, make changes, and provide your comments. Check out these new companies:T-Mobile USAT-Mobile USA, Inc. is the US Wireless operation of Deutsche Telekom AG. With
33.5 million customers T-Mobile's innovative wireless products and services help
empower people to connect to those who matter most. Antix LabsThe Antix Developer Program is designed to support games developers and
publishers, device manufacturers and operators in the development, porting and
marketing of games and assets for all Antix Game Player enabled targets in the mobile and embedded consumer electronics sectors. RibbitRibbit enables developers to combine the richness of voice calling with the
interactivity of Web 2.0 experiences. With Ribbit, voice, messaging, and rich
communications become programmable features that can be easily added to any Web
page, application, or online community. AppitalismAppitalism helps developers get mobile apps and widgets across multiple device
types and carriers. You can now log into the WIPwiki using your more familiar usernames and passwords including:Google, Yahoo!, Wordpress, Facebook, Twitter, or OpenID.Click on the OpenID link and get to it - it's powered by RPX. |
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EVENTS & DEVELOPER ACTIVITIES
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WIPJAM - Where next on the World Tour?
Call for Speakers, Topics, Sponsors
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Our recent WIPJam at CTIA in San Diego on October 8, 2009 has been declared our 'best ever'! Thanks so much to all of our speakers, sponsors (see below) and to YOU our great attendees. We are always looking for feedback on ways to make them even better, so don't hesitate to send us as email (as we admit we forgot to hand out the survey forms :-)
Next up on the World Tour?
Mobile World Congress in Barcelona: February 18, 2010.
We are pleased to announce a partnership with GSMA and App Planet a new "event within an event" focusing on mobile application developers, which
will be held at Mobile World Congress. WIP will also host a reception for the mobile developer community on Wednesday, February 17.
CALL FOR: SPONSORS, DISCUSSION LEADERS and TOPICS.
We are starting to set the schedule, so contact us asap if you want to get involved! www.wipjam.com
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| Developer Events |
 Blackberry Developer Conference 2009November 9 - 12, 2009 San Francisco, CA The conference is a one-of-a-kind opportunity for any developer - from seasoned experts to newcomers and people exploring new technologies. Developers, architects, industry technical experts, Research In Motion (RIM) insiders, and key partners will come together at this dedicated forum to explore creating consumer and business applications for the BlackBerry Platform. www.blackberrydeveloperconference.com As
a member of the WIP community, you can save
$350 USD off your registration fees when you register for the
BlackBerry Developer Conference using the code DV4WIP. SESSION LED BY WIP: Building Local Developer Communities
Facilitated by Caroline Lewko, CEO, WIP November 12, 2009: 1 Hour Session: 8:30 am & 1:30 pm Location: Yerba Buena 5&6, MosconeCenter, San Francisco, CA How do you find the information and resources you need once you head home, and how do you find other BlackBerry® developers in your area? What do other community constituents like academia, industry, and Research In Motion (RIM) bring to the equation? Interacting with your local peers often leads to exciting new ideas, and finding the answers to some of those nagging issues you just haven't been able to solve yourself. www.blackberryd....SESSION_ID=2146
DroidconNovember 3-4, 2009, Berlin
The first
Android developer conference organized in Germany combining a day of Barcamp
and a day of conference around business models and platforms for Android and
the Open Handset Alliance. http://droidcon.de/en/
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| Developer Contests and Awards |
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 The NAVTEQ Global LBS Challenge is open - Register Now!
Deadline: November 6, 2009 EMEA
Deadline: November 20, 2009 North America
Enter your location-enabled app and you could win a share of a $10 million global prize pool. The NAVTEQ Global LBS Challenge is a world-wide competition conducted by NAVTEQ Network for Developers™ (NN4D), daring app developers around the world to build innovative LBS apps using dynamic positioning technology and NAVTEQ® maps. Over 32% of the finalists from the past six years have gone on to receive venture capital funding or launch commercially-distributed applications. Register now at www.LBSChallenge.com
Samsung Application Store Developer Challenge
November 16 - December 10, 2009
This Challenge is open to anyone registered to sell paid applications at Samsung Application Store Seller Office. Target Device is Samsung Omnia II (GT-18000). 36 Individual prizes will be awarded with a total value of $330,000 USD. Contest opens on November 16 , 2009. http://seller.samsungapps.com/login/signIn.as?returnURL=/main/sellerMain.as
2009 Frost & Sullivan Indonesia Telecoms Awards
November 11, 2009 Jakarta, Indonesia The leaders in the Indonesian Telecoms industry will convene on November 11 as the best in the country are recognized at the 2009 Frost & Sullivan Indonesia Telecoms Awards. http://www.indonesiatelecomsawards.com Industry Achievement Awards
Nov. 16, 2009 Deadline Washington State These awards recognize the accomplishments of the best and brightest individuals, companies and students in Washington state during the past year. Apply today. Reasons to apply including: Great public relations & brand awareness opportunity for your business; Winners get coverage in local and national publications. http://www.washingtontechnology.org/IAA |
Other Events, Activities and Discounts for WIP Members |
 WiMAX Strategies AsiaNovember 3 - 5, 2009 Kuala Lumpur With a focus on real-life WiMAX implementations, the event, cuts through the hype to provide WiMAX operators with information, ideas, strategies and inspiration, essential for creating a successful WiMAX business. Following a theme of "Maximizing Emerging Business Opportunities for WiMAX" the conference will also explore exciting opportunities in vertical markets and previously underserved regions. WIP members - 15% discount on the full congress price. www.WiMAXStrategiesAsia.com  Texas Wireless Summit 2009AT&T Conference Center, Austin Texas November 5, 2009 This year's summit is designed to facilitate networking and interative discussions that will that will stimulate your thinking and provide key insights into the future of wireless. TWS will focus on the robust expansion of wireless data networks into new industries, exploring the imminent growth of wireless technologies and the capabilities of industries, such as smart grid, health care and telematics which rely on it. www.twsummit.com  The Philippines Telecom International Summit 2009November 6, 2009 Manila, Philippines The Philippines Telecom International Summit 2009 has been designed to explore the strategic technology, service and business issues crucial to future market competitiveness and realizing new opportunities for increased growth and profitability. The summit will provide an in-depth understanding of the dynamics that will drive future industry growth and forecast key trends and directions. www.frost.com/phtelecom  2nd Annual Indonesia Telecoms International SummitNovember 11 - 12, 2009 Jakarta, Indonesia The summit will see participation from the emerging fixed wireless and mobile operators, ISPs, government and regulatory authorities. Encompassing keynote presentations, dialogues and round table discussions the summit will explore the key infrastructure, technology, service and strategic business issues crucial to future growth and profitability in the Indonesian market. http://www.frost-indotelecom.com/ Mobile Content CologneNovember 13, 2009 Cologne, Germany
Mobile
Content Cologne,
November 13th, 2009
This 3rd
annual event hosted by ECO, will explore the latest trends in mobile platforms
and content. Thibaut Rouffineau of WIP will lead a session on the "ideal
appstore".
http://www.eco.de/veranstaltungen/1164_7033.htm
Mobile Northwest - Seattle's Mobile Technology Event November 16, 2009 BellHarborCenter, Seattle, WA Join innovators in Mobile Technology at Mobile Northwest 2009 - a one-day educational conference. Hear from mobile leaders like SeaPoint Ventures VC Tom Huseby, ShoZu CEO, Chris Wade, mobile consultant Chetan Sharma along with executives from T-Mobile, AT&T and Verizon. Tables available ($750) for companies who want to demonstrate products or services throughout the day. www.mobilenorthwest.org  Mobile User ExperienceNovember 17 & 18, 2009 Ambassadors Hotel, London Personalising the Mobile User Experience with Intuitive Mobile User Interaction Strategies. This conference will gather the industry design houses and brand players across the globe. This timely and focused conference addresses the challenges for the majority of mobile value chain players of what it means to put the user first. www.userexperienceconference.com Broadband Traffic Management 2009November 17 & 18, 2009 London, England Broadband Traffic Management 2009 is the only event dedicated to traffic management in the industry today and builds upon the successes of Informa's extensive series of events focusing on the fields of fixed and mobile broadband! www.broadbandtrafficevent.com  WiMAX Forum Russia Regional FocusNovember 18 & 19, 2009 MoscowMarriottRoyalAuroraHotel, Moscow, Russia This event is sure to provide a much-needed forum for Russian operators, regulators, investors and equipment vendors to come together to share experiences, formulate strategies to support the commercial launch of services, plan for network infrastructure evolution and exchange valuable new contacts across the industry. www.wimaxforumglobalevents.com/russia
WiMAX Forum РоссияиСНГРегиональнoe BидeHиe18 - 19 ноября 2009 Москва Marriott Royal Aurora Hotel, Москва, Россия www.wimaxforumglobalevents.com/russia  Mobile Value Added ServicesNovember 23 & 24, 2009 JW Marriott Hotel Kuala Lumpur, Malaysia Exploiting & monetizing mobile contents and Building winning customer relationships. Workshop Approach with the bottom line in mind: Summarising the industry 'state of play' using key market indicators; Identifying whether the trends (technical, commercial or in terms of consumer adoption) are deemed critical to an operator's business market by market; Specific case studies and segmentation worksheets will bring ideas to life and put audiences in clear focus. http://tinyurl.com/yfzsvl6
 Mobile 2.0
November 23 - 25, 2009
Berlin, Germany This event provides a dynamic networking and information-sharing business environment, bringing together key stakeholders within the mobile web 2.0 value chain to discuss current trends and revenue generation possibilities, successful business strategies and the future opportunities that exist within this space. www.mobile2zeroconference.com  Expo Comm Italia 2009November 24 & 25, 2009 Rome, Italy
The leading broadband event of the year is featuring the latest developments in next generation infrastructures, applications and services for today's interactive broadband networks. This year the event will showcase the very latest in Digital TV Technology. www.expocommitalia.com  Mobile Transport & Infrastructure Africa
Nov 30 - Dec 2, 2009 Cape Town, South Africa Part of the TNMO World Series, Mobile Transport & Infrastructure Africa, will bring together 200+ mobile transport and infrastructure professionals from service providers and vendors active in Africa.
 Outsourcing & Managed Services for Telecoms
Dec 2 & 3, 2009
Singapore
This conference will draw together highly-regarded expert speakers from across the ecosystems of telecommunications industry and outsourcing and managed services providers to share their latest efforts in launching the projects and provide their vital business insights on how the business models can be developed for successful project implementations and the key challenges they have encountered. http://tinyurl.com/r86g7f
 WiMAX Forum Congress Americas
December 2 & 3, 2009
Fort Lauderdale, Florida
WiMAX Forum Congress Americas will bring together the WiMAX™ ecosystem across North and South America; it is your opportunity to obtain the most recent updates from the WiMAX Forum® keeping you up to date with the most burning issues surrounding WiMAX today. http://www.wimaxforumglobalevents.com/americas
CONNECTIONS SUMMIT
January 7, 2010
Las Vegas, NV
For the fourth year, Parks Associates is hosting the CONNECTIONS™ Summit at CES. The 2010 event features sessions focusing on trends, emerging business models and technologies, and growth opportunities for companies developing products and services for the digital home. www.connectionssummit.com
 PTC'10
January 17 - 20, 2010
Honolulu, HI
Mmore applications and services are moving from dedicated networks and end-user devices to servers on the Internet. No facet of either the telecom or IT industry will remain untouched by this transformation. PTC'10 will highlight the impacts of the rapid evolution of cloud computing for communications carriers, capacity providers, providers of undersea cables and satellite services, application developers, media and content providers, and end users. http://www.ptc.org
 2010 Mobile World CongressFebruary 15 - 18, 2010 Barcelona, Spain For four days, Mobile World Congress will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION. This year's Mobile World Congress will include; visionary keynotes and panel discussions; An exhibition; An Awards ceremony and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world; the planet's best venue for mobile industry networking, finding business opportunities, and making deals. http://www.mobileworldcongress.com
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WIP EVENT REPORT: MobiTechFest
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The second annual MobiTechFest
was hosted in one of the historical "Sunitorium" buildings in Santa
Clara. This seemed like an appropriate
venue as this investor event had a refreshing old-school format which reminded
me of the mid-nineties start-up showcases, rather than the somewhat superficial
"two minute pitches" that seem popular nowadays.
The attendees included 16
selected mobile start-ups which had 20 minutes each for their presentations,
including some time for Q&A. See this link for agenda and list of start-ups.
The questions came from 16+
investors including Trinity, Intel, Opus, Blumberg, NRW, Nexit, Band of Angels,
Milk Street Ventures, Keiretsu Forum, First Round, Nokia Growth Partners, DFJ,
North Bay Angels, Claremont Creek, Storm, Artiman, Granite, T-Ventures, Norwest
and Sierra. The rest of the audience were interested parties from the mobile
industry including myself, so there were probably 80 people in
total.
As each company had prepared an
executive summary which was provided to each attendee, the post presentation
questions tended to have more meat which helped everyone get a good overview of
each start-up investment opportunity. Given the current political focus on the
US HealthCare issues, it was no great surprise that a Medical Mobile Device
company, Telcare was voted as the "Best of the Show". Reported by: Peter Baldwin, PB StrategyPeter Baldwin has a distinguished track record as a mobile pioneer with over 25
years of experience in Mobile Enabling Technology. Peter is currently CEO of PB
Strategic Consultancy who help build successful mobile businesses and can be seen as a faciliator or discussion leader at most WIPJam sessions WIP is often invited to attend conferences but we
can't be everywhere, so are looking for people to attend and report on our
behalf. If you are interested get in touch with Caroline or Teresa.
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 Did you know that WIP does more than WIPJam events, fancy websites and great, well read newsletters? We also offer Go to Market Services for developers and small companies; and a Developer Program Marketing Agency.
Our team of staff and associates have a long history of experience in
mobile and wireless; have touched most parts of the world; and all
parts of the mobile developer ecosystem. Ask us more - we've love to help! |
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