THE CONNECTOR
News from WIP
March 2009
 
Hi  !
Welcome old and new readers - this newsletter is Jam packed!

WIPJAM 09 unpanel It's hard to believe that MWC is over for another year.  It's an intense time leading up to Barcelona given all of our activities including another successful Jam session.  As anticipated, App stores were a huge theme and attendance although down somewhat didn't seem to be an issue.  Ed Kay provides a fuller update on the WIPJAM site and you'll see a few photos in this editorial, including our first ever Jameoke led by Stephen King of  Mob4Hire. And my presentation on Connections from the Canada Breakfast can be viewed on Slideshare.
 WIPJAM09 wrap
Collaboration was the theme that stood out at our Jam session as developers' pain from fragmentation is an ever present issue within platforms, widgets, devices, operator APIs, developer programs and now App stores too.  We are still struggling at WIP to figure out how to take all the great ideas that emerge at our Jam sessions, and not only provide it to the community; but develop some solutions as well.  We are open to all ideas - don't hesitate to contact us.
 Symbian sings
So we decided that the upcoming Jam session during CTIA Wireless in Vegas on Thursday, April 2, had to be themed around Collaboration.  And indeed our sponsors and other developer programs are already rallying around the call with supporting our topics, the new device bar and a joint social event which we are hosting that evening:  The Dev Program Bowling SmackDown!  You'll have to follow the information at www.wipjam.com for the updates and attend Jam to get your invitation. A little more information is below.
 
WIP has also partnered with Mobile Distillery to open up their device database, known as Alembic, to the development community and our members.  Alembic has over 1300 parameters attributed to over 1000 java devices with more being added every day.  Here's where we need you:  Which Device parameters are most important to you that should be included in the WIP Alembic Lite version?  See here for the ones we've chosen to open up to you.  Are they the right ones?  Is there something missing that is really really important?  Login to the WIPwiki and add your comments now.  We will launch in April - so there's no time like the present.

 
Next Up:
March
11-12 will find us at the OSiM event in San Francisco, where I'm Chairing Day 2.  There are also a few folks getting together for dinner on March 10, ping me if you'd like to join.
March 31 to April 3  is of course CTIA Wireless where you'll find us at:
- AT&T Developer Summit on March 31, where I'll be chairing one of the roundtables;
- Mobile Monday is hosting a presentation at the MEX Stage on Tuesday, Lubna Dajani from MoMo New York is a powerhouse of contacts, so it's bound to be a great session.
-  and on Thursday, April 2 is the next WIPJAM session at CTIA Wireless in Las Vegas.  Thanks to our partnership with CTIA, WIPJAM is a Special Interest Seminar.
 
Did you know WIP also provides services to help you set up meetings and make the most out of conferences like CTIA.  Call us if you need our help to connect you to the right information, resources and people!

See you soon.

Best, Caroline  
Caroline Lewko, CEO and Founder
Wireless Industry Partnership (WIP)
The 'Connector' for the mobile and wireless industry
Twitter:  mobilejam and wipwiki
Join our group on Facebook and Linkedin

Day0  Team WIP
In This Issue
Special Services for WIP Members at CTIA Wireless
WIP New Members - 7 new companies
WIPwiki 3 new companies
Consumer Attitudes on Mobile Apps
Events,Contests Discounts
Next Jam Session: Thursday, April 2 @ CTIA Wireless in Vegas
WIPJam
Sponsors are set, the Developer Advisory Group has met, and Registration is now open!!

2 Steps to Register:
1.  In order to attend you must be registered for CTIA Wireless with a minimum of an Exhibition Pass to gain entry into the LVCC.
2.  Go to www.wipjam.com and request your invitation.

Why do you want to attend?
It's only the best event for Developers and small companies to find information about mobile developer issues, share information with your peers and industry leaders, and make connections like crazy.  The biggest complaint we get?  "I didn't bring enough business cards!" Wah - Don't let that happen to you.

What's new for the Jam in Vegas?  Glad you asked!
The Rapid Round - where the developer programs will pitch to you. Let's see how they do!
The Device Bar - finally in one place for developers the latest devices and apps showcased just for you!
Evening of fun - For Jam attendees only, wait for it....  The Dev Program Bowling SmackDown! 

Find out more information on the agenda and speakers and get your invitation at www.wipjam.com

Thanks so much to our great sponsors:
ACCESS Sony Ericsson  Symbian Foundation stacked

AT&T Dev Central  Windows Mobile  Oracle

CTIA Wireless 09
 
Special Opportunities for WIP Members @ CTIA Wireless


                                                Tradeshow Representation at CTIA Wireless 2009
CTIA 2009April 1 - 3, 2009
Las Vegas Convention Center, Las Vegas, NV
Total Package Cost: $2,500.00
 
WIP is please to offer a cost effective solution to expanding your pipeline by representing your company at CTIA. CTIA is a premiere global event representing the complete wireless, mobile computing and wireless Internet industries.  It is the largest wireless show in the world and brings together all industries within communications. WIP Tradeshow Representation includes: pre-event consultation, onsite meetings with key prospects, company promotion, final report and follow-up recommendations.  Please contact Arv at WIP for more information.
 
 
                                                CTIA Wireless 2009 Developer's Pavilion
CTIA 2009April 1 - 3, 2009
Las Vegas Convention Center, Las Vegas, NV
Exclusive WIP Member 5' x 10' booth - $2,250.00
 
CTIA is a premiere global event representing the complete wireless, mobile computing and wireless Internet industries.  It is the largest wireless show in the world and brings together all industries within communications.  If you have an enterprise solution or application that needs to be showcased, this exclusive opportunity is for you!  This special booth size and rate, only available to WIP Members, includes booth furnishings and promotion.  Please contact Teresa at WIP for more information.
 

PepcomPepcom - Mobilefocus@CTIA WIRELESS 2009

April 1, 2009; 7:00 - 10:00 pm
Ceasars, Las Vegas, NV
$500.00 discount

Pepcom, a new strategic partner for WIP, is offering a minimum $500 discount on sponsorship for their MobileFocus @ CTIA WIRELESS 2009 press showcase.  This discount is available to any first-time Pepcom exhibitor. To qualify, simply contact Jon @ Pepcom and mention you saw the offer in the WIP newsletter.   Pepcom is also offering guest badges for MobileFocus to the first 2 developers who respond to Teresa. Guest badges are good after 8 p.m. at MobileFocus.

WIP Members in:  New Members
 

Welcome to our new WIP Members
 
Elasitas Technologies Ltd leading system integrator and mobile platform developer based in Indonesia with project deployed in Asia Pacific.  www.elasitas.com  
 
Siine Ltd.  siine develops the interface that will power the semantic web.  www.siine.com 
 
ZETZ mobile Developer of mobile web and native apps for iPhone, BlackBerry, Windows Mobile and Android. Mobile video transcoding & delivery. www.ZETZmobile.com 
 
Agmis  Custom internet software development  www.agmis.lt 
 
Venator Recruitment  Excellent track record of sourcing technologists and marketers for the wireless industry www.venator-rec.com 
 
Innoscape Venture Business Development company that works on Funding, M&A, Strategy, Sales, Product-Distribution  www.inno-scape.com 
 
HarborWay  Providing business expertise for growing mobile companies. www.harborway.com 
 

Your membership listing is free:  go to http://www.wipconnector.com/membership_signup.php 
WIPwiki:  Find Tools and Resources for Developers all in one Place
Company features this month
 
 
  WIPwiki animated
Check out the over 349 companies  or search by the over 632 tags to find resources, tools and support for mobile developers. It just keeps growing!
 
FEATURED COMPANIES that may be able to help you!
Added last month include:

Digital Airways a leading provider of world-class user interface software solutions and services for handheld devices, consumer electronics devices and embedded systems.

Ventureforth the company continues evolving its mobile technology, integration products and business intelligence solutions to help organizations mobilize their workforces.

Invento Media Group provides solutions for Bluetooth ® Advertising.


Comments?  Did you know you can add your 2c to any company or tip in the WIPwiki.  Did one of the tools save your life?  Why don't you let everyone else know too!

Do you know one that is missing?  Its' a wiki - so go and add it yourself.  
Every month we will profile the companies, organizations and TIPS from the WIPwiki that are new or we find interesting!  Or by all means - nominate your company or TIPs for this high profile opportunity - send us an email
 
TWITTER: WIPWIKI - be sure to followup the updates at:
ARCchart:  Consumer Attitudes on Mobile Apps
Consumer Attitudes

Consumers have been slow to embrace mobile applications despite continual predictions that the market is on the verge of taking off. Today, however, interest in mobile applications has finally been ignited. In a recently published report, ARCchart found that consumer interest in mobile content has jumped a massive 23 fold over the past two years.
 
Researched in association with WaveMetrix, the ARCchart study tracked consumers' online discussion (buzz) over a period of one month and evaluated this activity in order to develop a view of the major user experiences. The study found that the content of applications drives almost 60% of the buzz, suggesting users have become familiar with the specifics of mobile applications. Value for money accounted for 18% of the buzz while compatibility issues accounted for just 6%. Whilst most of consumers' interest is in games, interestingly, about 10% of discussion was centred around navigation applications.
 
Consumer Attitudes Towards Mobile Applications provides a better understanding of consumers' attitudes towards discovering, purchasing, downloading, installing and using mobile applications. The findings will help the various industry stakeholders optimise their approach to application development, distribution and retail, enriching their customers' experience and further accelerating growth of the market. Download an excerpt of the report here.
 
Think Mobile:  March 18/19 New York
Matt Synder
Our friend and fellow Vancouverite Matt Snyder of ADO is Chair of the upcoming conference in New York - Think Mobile.  We asked him to tell us a little bit more about it:

ThinkMobile is about what ?
ThinkMobile combines mobile content success stories with emerging business models in mobile marketing and advertising. It is about benefiting from the evolution of "the buy side" and "sell side" of mobile interactive media in a format allowing for debates about the technologies and business strategies that relate to them  This framework enables a dialogue of passion amongst developers, facilitators of mobile and traditional shops looking to use mobile as a new revenue generating strategy in these difficult times. As we know, there are a lot of shows dedicated to mobile marketing and, separately, content.  We've brought these two audiences together under one roof to enable new dialogs concerning the current status and possibilities and strategies for the future of the overall mobile marketplace.
 
What is special about this event?
What makes this show special is in the fact it has one of the best scope in coverage to really gain the know-how and insight needed to make decisions for your mobile strategy. Most mobile events are pigeon-holed around a single topical area or vertical. This event gives a wide array of experts specifically around mobile content and the monetization strategies that surround them. This is a rare-event that has mobile marketing and advertising along side the creative content and entertainment development stories.
 
What is covered in the Agenda ?
The event features more than 70 speakers from various industries providing fresh perspectives within the mobile landscape. Sessions include: Mobile Video and TV, Mobile Music, Mobile Sports, Mobile Browsing, Mobile Brands with speakers from YouTube, mobiTV, Transpera, Gannett, AP, Pandora, Thumbplay, Myxer, Mobile Voice; Fring, Truphone, Onepin, Fox, ESPN, NBCsports, Crisp, Starcut, mobify.me, Opera Google, Yahoo, Microsoft, AOL, Nokia
 
Keynote sessions will feature Nancy Hill, President of the AAAA 's on the convergence in the Agency world, Jordan Bernam, VP, Innovation at AT&T on iPhone and Advertising from a Carrier perspective as well as Marko Ahtisaari, ex-chief design officer of Nokia, chief creative at Blyk ( Marketing based Ad Network mobile operator) and a leader in Social media and location.  Another featured roundtable session  will be moderated by Ralph Simon , Chairman Emeritus, MEF and feature some of today's top apps in the marketplace such as iFart, Obama, Qik, and Evernote.
 
How can the the developer community leverage an event like ThinkMobile?
This event will bring new discussions around how to best position your development for a go-to-market strategy. As there will be large amounts of case studies from companies that have brought out successful products/services and many examples of marketing and monetization strategies, you can learn first hand what works and what does not.  This is  going to be a place for debates, engagement and networking that can benefit your company in understanding the multiple viewpoints, so that the developer can make those intelligent choices as it enters mobile.
Developer Program Events, Contests and other activities
 


OSiMOSiM USA
March 11&12, 2009
San Francisco, CA

Open Source in Mobile is the only open source event in the world to focus exclusively on the mobile industry. Featuring an unrivalled line up representing the entire ecosystem OSiM USA will once again equipt you with all the necessary knowledge to understand, act and succeed in the North American Open Source industry.WIP members receive a 15% discount - code CU1261_DS03/WIP  www.osimworld.com/usa


AT&T Developer Summit 2009
March 31, 2009
Las Vegas, NV

This high-level technical event is geared towards developers of software and hardware mobile solutions interested in learning more about one of the most important issues in wireless development: fragmentation. http://attdevelopersum....in/default.aspx


incubation week microsoftMicrosoft Incubation Week
April 13 - 17, 2009
Microsoft's Silicon Valley Campus in Mountain View, CA

Have a great idea for a mobile application? Want to be one of the first apps featured on Windows Marketplace for Mobile? Microsoft is sponsoring the first-ever "Mobile Incubation Week" to help startups incubate outstanding ideas. Future events are being scheduled to follow in Europe and Asia. The event is a no-fee event (plan your own travel expenses), and each team can bring up to three participants (one business and 1-2 technical). All startups are eligible, whether or not you have a mobile application built today. The only requirement is that you're planning to develop a new application on Windows Mobile 6.1 or 6.5. http://www.microsoftstartupzone.com/Blogs/brian_hoskins/default.aspx



Innovate EuropeTalent Search for Top Startups

Deadline: June 30, 2009
European cities

Innovate!Europe has launched a unique six-month "Talent Search" to identify, mentor and promote Europe's top startups. If you are looking to improve your skills and expand your global reach, we encourage you to apply to participate in Innovate!Europe. The process begins with a series of complimentary Going Global workshops where you will sharpen your market position and strengthen your presentation skills with the help of renowned analysts who've heard and honed thousands of company pitches. The first workshop took place in Zaragoza, Spain on December 17th, with subsequent workshops scheduled for London, Dublin, Paris, Berlin and other European cities in 2009. Please goo to the website for dates and other activities:  www.innovate-events.com
 


 
 
Other Events, Activities and Discounts for WIP Members


Mobile SocialMobile Social Networking
March 9 & 10, 2009
London, England

Social Networks are evolving and impacting consumers, businesses and advertisers in a variety of ways." said Mark Johnstone, Director of Six Degrees Ltd. "We are delighted to compliment The Social Networking World Forum with a 2 day mobile social networking conference, harnessing this latest movement in the social networking industry." Speakers include; T-Mobile, Orange, Bebo, Maxis, Coca Cola, Vodacom, MyGamma Flirtomatic & more.  www.socialnetworking-forum.com/mobile-forum


Mobile AdvertisingMobile Advertising and Marketing Conference & Awards 2009
March 12, 2009
London, England

This event will feature local and international presentations and discussions from industry experts. They will share their knowledge and expertise on how to create, implement and monetise the potential of mobile advertising and marketing. This one-day event will end up by unveiling the winners of each category at an exclusive gala dinner. www.visiongain.com/Conference.aspx?cid=150
 

Dow JonesDow Jones Wireless Innovations
March 17 & 18, 2009
Sofitel, Redwood City, CA

Preview new wireless technologies in development at cutting-edge start-ups; gain clear and accurate forecasts on where wireless is headed in 2009 and beyond; walk away with a roadmap to the sector's most promising (and profitable) opportunities. Benefit from: Scouting 60 start-ups all handpicked for their innovative technologies and solid business plans. Investors' perspectives on the trends, start-ups, and technologies they're watching closely. Sector spotlights on opportunities in voice, network management, security, and more. Unmatched networking with senior executives from the corporate and investment worlds. 15% WIP member discount. www.wirelessinnovations.dowjones.com

Think MobileThinkMobile 2009
March 18 & 19, 2009
New York, NY

This first of its kind event will provide solutions, uniting content business opportunities with marketing strategies surrounding the ultimate cross-media vehicle: the mobile device. It will engage attendees with best-in-class monetization models and case studies. Leading analysts, keynotes and speakers will converge here, sharing strategies and tips on what's next in mobile and how you should spend your money - and how much.  http://tinyurl.com/bqtygh
 
Mobile Plus SummitMobilePlus Summit 2009: Strategies for a New Mobile Economy
March 26 & 27, 2009
Kyiv/Kiev, Ukraine

This event will provide the rare opportunity to meet operators and regulators from CEE, Russia, the Caucasus and Central Asia under one roof, exchanging experiences about mobile commercial and marketing strategies, and discussing the evolving business model for mobile operators. Regulatory updates will be given on post-3G regulation in the region and upcoming license tenders and 3G launches.  www.magenta-global.com.sg/MobilePlusSummit 

Cambridge Wireless International Conference

April 30 & May 1, 2009
CambridgeUK
 
Cambridge Wireless, the leading wireless cluster in the UK, will provide a two-day forum to debate the thought leadership on the future of the wireless industry for the next five years. Presentations from impressive international speakers, displays from the latest innovations in the sector and ample networking opportunities with industry peers.  http://www.cambridgewireless.co.uk/cwic
 
Connections EuropeCONNECTIONS™ Europe Summit Series 
March 31, 2009
Location: Nice, France

CONNECTIONS™ Europe Strategies for Digital Living Markets, is an intimate gathering of industry executives focuses on strategies for service providers, CE, home networking, and digital media. www.connectionseurope.com



Mobile PaymentsMobile Payments & NFC World Summit 2009
March 31 - April 3, 2009
Kuala Lumpur, Malaysia

At this conference, highly-regarded speakers representing the mobile operators, banks, transit operators, merchants, handset manufacturers, technology and equipment providers will be sharing their latest efforts in launching m-payments and the key challenges facing them. www.tinyurl.com/5eumr5
 
LTE World SummitLTE World Summit 2009
May 19 -21, 2009     
Berlin, Germany

LTE World Summit 2009 will feature over 100 speakers, 'C' level executives from leading operators, device manufacturers, system integrators, application developers and government bodies and regulators. It will once again bring together the entire industry under one roof and provide a unique opportunity to meet and network with industry leaders from across the world. Get one step closer to the LTE elite! http://ws.lteconference.com/

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