THE CONNECTOR
News from WIP
January 2009
 
Happy New Year  !
 
How can you tell the holiday is over? Conferences have started again ala CES, and the phone and emails are on full throttle.  Do any of you use the current thinking about only taking calls/emails at 2 designated times during the day?  Does it really work? 
 
Lots going on this year with WIP.  We are planning for 4 more Jam sessions before summer, including a virtual Jam in May, and expect some other mini-Jams along the way.  Updates can be found below on our next Jam in Barcelona, February 19 (MWC) and on the new website www.wipjam.com   We've also partnered with a number of organizations to offer special rates for members for a number of exhibitions - see this below too.
 
A quick update/rant on my quest to go off CDMA..... it still hasn't happened, groan.  Find out more here on our WIPJam site which serves dual purpose of being our corporate blog and event site.
 
January is traditionally a time for annual predictions.  I have been on the fence whether to weigh in this year as there are many good predications around such as Rudy's or from Carlo and Russell's Mob Happy, and I didn't want to repeat anything, but if there is something that needs to be emphasized, then that's just the way it is!  So here they are:
 
1.  Tough times ahead.
I reported in my June newsletter that VC's weren't funding, especially carrier related deals.  Rutberg's newsletter just came out and declared that the second half of 2008 was the lowest level of VC funding since 2003.  I agree with Rudy that I too am going to see at least 10 companies that I know well go under.  It started with Trutap, that I had the absolute pleasure of being on the board for the last year, and may end with the Motorola device group, which we all know has been struggling.  Assume no one is immune.
NY's Resolution for Developers:  Those with low overhead will likely end up the winners when we come out of this economic wind tunnel.  And absolutely those who are best connected get the furthest ahead (Hint: ask Arv  about the WIP Connector Quiz to see how you fare).
 
2.  'Access' will be the new 'Open'.  (as Twitter is the new black)
The industry is tired of hearing about Open - it has caused confusion to what open source really is and what open is really not. There is no honour in claiming open any more.   I think the industry finally understands that, so will talk about 'access'; to more operator APIs, access to more customers through beta sandboxes, and app stores to make it easier for developers to innovate and sell. 
NY's Resolution for Developers: Follow the money.  Make careful choices about working with new platforms with the end goal of being profitable, not just cool. But hey, if you can make $1M making a bodily function application - go for it!
 
3.  Less US Centric
Perhaps it's due to where I'm based, but my industry news and the focus of most developers I know is solidly the US as #1, with Europe slowly following behind and anything else a place only for exotic vacations.  With the US reeling from the economic distress, Europe reaching mobile handset saturation, China and India finally turning on the 3G engines, eyes will turn to emerging markets for business. I sure saw a lot of great developes in Brazil last month. Of course, we all are in love with Obama, but it sounds like he too has a much broader perspective than previous administrations.
NY's Resolution for Developers: Be smart about planning for and entering new markets.  Plan ahead for obvious things like usability and language differences, but do your homework on market needs (enterprise is bigger in many of these markets) and distribution is different too.
 
4.  Fragmentation by any other name is still.....
I've been commenting on fragmentation every year, and I only see signs of its increase.  In addition to the major OS platforms, we now have more development platforms, more browsers, more app stores, and more devices (40+ Adroid devices alone coming this year, and the new Palm Pre just announced). Porting and backfilling is still wasting 40-50% of a developer's time.  Another 20-30% is going to be wasted in gaining access to app stores, which still have discovery issues.  What's left for innovation and development?
NY's Resolution for Developers:  Find positive ways to be vocal about how fragmentation is affecting your ability to be innovative such as contributing to OMTP's BONDI initiative that is identifying standards for the mobile web.  And don't forget about marketing, more app stores does not mean you don't have to do any work, in fact you should be honing up on your marketing.
 
 
NEXT STOPS to find WIP in person: 
Pacific North West Summit, January 18&19, in Vancouver.  Arv and I will both be speaking there.
JAVA MEDD, January 21, 22, SUN campus, Santa Clara.  I am presenting my Dating Tips for Developers!
Send a note if you'd like to meet with any of us.
 

Best, Caroline  
Caroline Lewko, CEO and Founder
Wireless Industry Partnership (WIP)
The 'Connector' for the mobile and wireless industry
Twitter:  mobilejam
In This Issue
WIP Jam Session: Have you registered yet!
Special Services for WIP Members
WIP New Members - 4 new companies
WIPwiki - 7 new companies
Report on Mobile Media Investor Conference
Developer Events,Contests
WIP JAM Sessions:  Registration is now open!
Mark your Calendar for February 19th
Jam masthead 
Next Stop on the World Tour - Mobile World Congress (MWC), Barcelona, Spain
Day for Developers  - Thursday, February 19, Hall 2 at the FIRA
 
Registration is now open - go to www.wipjam.com  We expect a full house of developers, operators, oems, and other important members of the mobile ecosystem.
 
Our Sponsors include:  Adobe, ACCESS, Microsoft, Sony Ericsson and O2 Litmus!
Special Opportunities for WIP Members

ShowstoppersShowStoppers
Mobile World Congress
Feb. 15, 2009 in Barcelona
10% Discount

We are pleased to announce that WIP has entered into a partnership with ShowStoppers , a leading producer of invitation-only press showcase events.  This partnership offers WIP members a discount when exhibiting at ShowStopper events.  By exhibiting at ShowStoppers, your company can: build relationships with hundreds of press and analysts; help generate product reviews and news coverage; create opportunities for new business development and open new markets.  If you are interested in exhibiting or would like more information, please contact Teresa at WIP.


Mobile World CongressTradeshow Representation at Mobile World Congress (MWC)
February 16 - 19, 2009
Barcelona, Spain
Total Package Cost: $2,500.00
 
WIP is please to offer a cost effective solution to expanding your pipeline by representing your company at MWC.  MWC, formerly 3GSM, combines the world's largest exhibition for the mobile industry with a stimulating and insightful congress that brings together prominent leaders from mobile operators and equipment vendors as well as Internet and entertainment professionals. The 2009 Mobile World Congress is expected to attract approximately 50,000 attendees.  WIP Tradeshow Representation includes: pre-event consultation, onsite meetings with key prospects, company promotion, final report and follow-up recommendations.  Please contact Arv at WIP for more information.
 
smca logoThe 3rd World MobileSummit & Sourcing Fair &
China International Mobile Sci-Tech Exhibition
March 6-7, 2009   
Shenzhen Convention & Exhibition Center, China
WIP Trade Mission and Booth discount
 
WIP is leading a trade mission "3G Licensing Vendor Opportunities in China" and offering discounted booths to the International Mobile Sci-Tech Exhibition hosted by the Shenzen Mobile Communications Association in China. Over the past four years, over 40 brand phone manufacturers, 27 network operators, and more than 170 OEMs and integrated vendors participated in the exhibition. This year, 15,000 professional visitors and over 1,000 buyers are expected from the Middle East, India, Vietnam, Singapore, Malaysia, Bolivia and United States.  If you would like to access opportunities in China, don't miss this dynamic trade mission or opportunity to participate in the exhibition at a discounted rate!  Please contact Arv at WIP for more information.

 
                                                CTIA Wireless 2009 Developer's Pavilion
CTIA 2009April 1 - 3, 2009
Las VegasConvention Center, Las Vegas, NV
Exclusive WIP Member 5' x 10' booth - $2,750.00
 
CTIA is a premiere global event representing the complete wireless, mobile computing and wireless Internet industries.  It is the largest wireless show in the world and brings together all industries within communications.  If you have an enterprise solution or application that needs to be showcased, this exclusive opportunity is for you!  This special booth size and rate, only available to WIP Members, includes booth furnishings and promotion.  Please contact Teresa at WIP for more information.
 
WIP Members in:  New Members
 

Welcome to our new WIP Members
 
Screen Three Media  Bringing the world's first free GPS navigation, search and mapping application to mobile  www.screenthreemedia.com    
 
ATP Engineering Inc.  Software Project Management & Implementation - .Net and Java http://www.atpeng.com  
 
Multiplied Media  Multiplied Media has developed Poynt, an award-winning local search tool for BlackBerry(R) smartphones. www.mypoynt.com  
 
Little Springs Design Mobile interaction and UI design consultancy, for web, apps, devices, and services. www.littlespringsdesign.com  
 
 
Your membership listing is free:  go to http://www.wipconnector.com/membership_signup.php 
WIPwiki:  Find Tools and Resources for Developers in one Place
Company features this month
 
 
  WIPwiki animated
Check out the over 337 companies in the Mobile Developer Ecosystem that provide resources, tools and support for mobile developers.    
 
FEATURED COMPANIES that may be able to help you!
Added last month include:

 
YOU i Labs 
Our product suite of graphical user interface engines, graphics libraries, and content-driven GUI design environments arms mobile handset and consumer electronics vendors with an innovative new set of GUI possibilities.
 
jNetX
jNetX is market leader in Next Generation IN platform, Service Brokering and Network capability exposure (Web Services based). DNA - Developer Network Area is for professionals highly skilled in Telecommunications. IN, IMS and Web Services exposure.
 
Skyhook Wireless
Skyhook's publicly available SDK allows developers to quickly and easily start location-enabling their applications using Skyhook's software-only Wi-Fi Positioning System on the platform of their choice. The SDK is compatible with all GPS NMEA applications, and provides excellent accuracy and confidence estimation.
 
dotMobi
dotMobi is the first and only top-level domain designed to let consumers know "This site will work on my phone".  mobiForge is the site formerly known as dev.mobi... and if you're interested in the amazing opportunities and technologies of the Mobile Web, then this is the site for you!
 
Ideaworks3D 
Cross-platform Airplay SDK for native mobile apps development. Build a single app binary and deploy with a single click to all native mobile platforms.
 
Muze
Muze provides solutions to businesses that enable search, discovery, sharing, and purchasing of entertainment products. Our media information products and our sample and discovery services provide the foundation for making all types of entertainment products available on-demand anywhere, anytime, and are used by hundreds of companies worldwide to develop audiences and customers.
 
Orbital Technologies Inc. 
Orbital is a software development services company that works with leading wireless technology and software companies to develop custom software solutions for Smartphones and the latest mobile devices. Need software development help? Ask Orbital.

Do you know one that is missing?  Its' a wiki - so go and add it yourself.  
Every month we will profile the companies, organizations and TIPS from the WIPwiki that are new or we find interesting!  Or by all means - nominate your company or TIPs for this high profile opportunity - send us an email
 
TWITTER: WIPWIKI - be sure to followup the updates at:
CONFERENCE REPORT:  Mobile Media Investors Conference
 
Winston Choe

WIP was a Marketing Partner for the Mobile Media Investors Conference held in San Francisco, December 9 & 10, 2008.  Winston Choe represented WIP and filed this report:
 
 The conference was well represented by key-members of the investor-community including Angel, VCs, Investment-Bankers, as well as Media companies and Mobile startups. The boutique size allowed for very interactive Q&A during the panels and also in-depth networking during the breaks.
 
Here are some take-aways from the conference:
  • Mobile advertising market is much better than 2 years ago, but majority of brands and ad-agencies still don't understand the medium. Economic downturn will further affect the market.
  • Media companies like Fox Interactive, Weather Channel, Associated Press are leaders in adopting the mobile-channel and offer mobile-Web, Apps, SMS content with primarily advertising-driven business-models. They are all seeing significant growth in mobile and stress the need to work with a good mobile-design firm for the best user-experience.
  • Location-based Services: Carrier-control and Device-fragmentation are stumbling blocks in the US LBS market. 30% of Web-ads are geo-targeted, but still a ways off from location-targeted mobile-ads. Should track Loopt as they are ahead in carrier-integration and establishing a social-network.
  • Android and iPhone have been drivers in the mobile industry, but still relatively small now. Their effects in transforming the industry may take longer than VC timeframes.
  • Much fewer funding deals were getting done; taking longer; vulture-investors going around.
  •  Key metrics for funding include; financial performance, platform scalability, ubiquitous distribution. Find investors who can build team, support experimentation, assist in getting the next round. Strategic-investors are harder to close but the synergies can be significant. Find proper deal structure, not just valuation.
In general, funding should be sufficient to reach next milestone, with buffer and in today's market the benchmark is 2 years of funding. Expect to refine company-preso significantly after the first round of investor meetings before moving to final set of investors. Expect to have a business-plan which bootstraps the company longer, while working towards the first investment milestone. Look for non-traditional sources of funding, consider international market-entry, and NRE projects which contribute towards product-evolution.
 
Article contributed by Innoscape LLC  a Venture Business Development for market-entry; including funding, M&A, market-strategy, sales-agency, product-distribution.
 
Developer Program Events, Contests and other activities
 
Java Mobile & Embedded Developer Days
January 21 & 22, 2009
Santa Clara, CA

Like last year, this is an action packed two intense days for intermediate to advanced Java ME application developers. There are twenty six technical sessions, thirteen lightning talks, and four poster sessions on the agenda. Caroline Lewko from WIP is also presenting her Dating Tips for Developers - not to be missed!  http://developerdays.dev.java.net

2009 NAVTEQ Global LBS Challenge®
Deadline APAC: Feb 13, 2009

Stop dreaming. Put your idea for the next great LBS application on paper & start developing it now. Register by February 13th to win this year's NAVTEQ LBS Challenge-APAC. Prize pool ~ $5.25M USD in cash & data licenses. www.lbschallenge.com

Widget Developer Challenge - MOTODEV

Deadline: Feb 27, 2009

Open to all Web and Mobile Developers worldwide; Opportunity to win up to $200,000 in prizes and gain global exposure. Contest is designed to encourage all developers to get actively engaged in the future of mobile through the smallest and most personal unit of power to access the mobile web. Through widgets, mobile and web developers alike can create flexible and easy-to-develop web applications that bring targeted, real-time data to mobile users. http://developer.motorola.com/motodevchallenge


OSiMOSiM USA
March 11&12, 2009
San Francisco, CA

Open Source in Mobile is the only open source event in the world to focus exclusively on the mobile industry. Featuring an unrivalled line up representing the entire ecosystem OSiM USA will once again equipt you with all the necessary knowledge to understand, act and succeed in the North American Open Source industry.WIP members receive a 15% discount - code CU1261_DS03/WIP  www.osimworld.com/usa


Innovate EuropeTalent Search for Top Startups

Deadline: June 30, 2009
European cities

Innovate!Europe has launched a unique six-month "Talent Search" to identify, mentor and promote Europe's top startups. If you are looking to improve your skills and expand your global reach, we encourage you to apply to participate in Innovate!Europe. The process begins with a series of complimentary Going Global workshops where you will sharpen your market position and strengthen your presentation skills with the help of renowned analysts who've heard and honed thousands of company pitches. The first workshop took place in Zaragoza, Spain on December 17th, with subsequent workshops scheduled for London, Dublin, Paris, Berlin and other European cities in 2009.  www.innovate-events.com
 


 
 
Other Events, Activities and Discounts for WIP Members

Black Hat eventPTC'09 Collaborating for Change:
Strategies, Opportunities & Partnerships
January 18-21, 2009
Hilton Hawaiian Village Beach Resort and Spa, Honolulu Hawaii

PTC'09 will focus on the vital role of collaboration in bringing new communications services to market.  It will simultaneously highlight the impact that collaborative efforts have on the industry, while featuring the importance of collaboration as the means by which ever more complex systems and services are developed and distributed, including user-driven applications that are accelerating demand in the global marketplace.   For more information please visit: www.ptc.org  


PNWS 09Pacific Northwest Wireless Summit
January 18 - 21, 2009
Vancouver, BC, Canada

This a must-attend international event for visionaries, decision makers, developers, carriers, Web 2.0 and mobile Internet pioneers, industry analysts, investors, academia and government policy influencers, MobileMonday fans, bloggers and media. Anyone who is motivated to act and make wireless a better industry is welcome! www.pnwsummit.com

DEMO 09
March 1 - 3, 2009
A JW Marriott Resort & Spa in Palm Desert, CA

DEMO 09 is the place to be for emerging technologies, companies, and products. DEMO has acted as a launch pad for some of today's greatest innovations.  From TiVo, Java, E*TRADE, and Palm in the 90s to OddPost, GrandCentral, IronPort, VMware, Salesforce.com, and Six Apart more recently, DEMO has consistently delivered products that change the dynamics of the marketplace. With 19 years and over 1,500 launched companies under DEMO's belt, we've witnessed astounding results.  In the past four years alone, DEMO companies have raised over $2.5 billion dollars following their debuts at DEMO.  Over 40 of these companies have been acquired by tech giants.  DEMO 09 is not something to miss.  WIP members qualify for a $600 discount - code D9PWIP.  http://demo09.eventbrite.com  

World Mobile Summit ChinaWorld Mobile Summit & Sourcing Fair and Exhibition
March 6 & 7, 2009
Shenzhen Convention & Exhibition Center, China

Over the past few years, China Mobile has become an annual pageant of the mobile industry. Over 40 brand phone manufacturers, 27 network operators, and more than 170 OEM and integrated vendors participated in the exhibition in 2008. 15,000 professional visitors and over 1000 buyers from the Middle East, India, Vietnam, Singapore, Malaysia, Bolivia and United States visited the exhibition. The accumulative total cooperation intent exceeded 40 million mobile phones. It is anticipated that Mobile 2009 will double in size. The purpose of this event is to promote the improvement of National mobile industry technology, international trade, and the cooperation between the components supplier and the terminal manufacturers.  www.mobilechinaexpo.cn  


Mobile SocialMobile Social Networking
March 9 & 10, 2009
London, England

Social Networks are evolving and impacting consumers, businesses and advertisers in a variety of ways." said Mark Johnstone, Director of Six Degrees Ltd. "We are delighted to compliment The Social Networking World Forum with a 2 day mobile social networking conference, harnessing this latest movement in the social networking industry." Speakers include; T-Mobile, Orange, Bebo, Maxis, Coca Cola, Vodacom, MyGamma Flirtomatic & more.  www.socialnetworking-forum.com/mobile-forum


Mobile AdvertisingMobile Advertising and Marketing Conference & Awards 2009
March 12, 2009
London, England

This event will feature local and international presentations and discussions from industry experts. They will share their knowledge and expertise on how to create, implement and monetise the potential of mobile advertising and marketing. This one-day event will end up by unveiling the winners of each category at an exclusive gala dinner. www.visiongain.com/Conference.aspx?cid=150
 

Dow JonesDow Jones Wireless Innovations
March 17 & 18, 2009
Sofitel, Redwood City, CA

Preview new wireless technologies in development at cutting-edge start-ups; gain clear and accurate forecasts on where wireless is headed in 2009 and beyond; walk away with a roadmap to the sector's most promising (and profitable) opportunities. Benefit from: Scouting 60 start-ups all handpicked for their innovative technologies and solid business plans. Investors' perspectives on the trends, start-ups, and technologies they're watching closely. Sector spotlights on opportunities in voice, network management, security, and more. Unmatched networking with senior executives from the corporate and investment worlds. 15% WIP member discount. www.wirelessinnovations.dowjones.com

 
Connections EuropeCONNECTIONS™ Europe Summit Series 
March 31, 2009
Location: Nice, France

CONNECTIONS™ Europe Strategies for Digital Living Markets, is an intimate gathering of industry executives focuses on strategies for service providers, CE, home networking, and digital media. www.connectionseurope.com



Mobile PaymentsMobile Payments & NFC World Summit 2009
March 31 - April 3, 2009
Kuala Lumpur, Malaysia

At this conference, highly-regarded speakers representing the mobile operators, banks, transit operators, merchants, handset manufacturers, technology and equipment providers will be sharing their latest efforts in launching m-payments and the key challenges facing them. www.tinyurl.com/5eumr5
 

Join Our Mailing List