THE CONNECTOR
News from WIP
August 2008
Dear ,
  
We love working with mobile and wireless developers!  We sleep really well at night if we can help developers navigate the ecosystem, connect to others, develop easier, make money and have fun!  
 
Some of the stuff we do is behind the scenes, lobbying on your behalf, but here are our more obvious activities - (more detail below):
- A Day for Developers at CTIA - Mobile Jam session, Friday, September 12, make sure you book a later flight so you don't miss the great connecting as well as the prizes and billiards tournament at the Wrap Party!
- WIP Developer Pavilion at CTIA - we negotiated a great deal!  The deadline has really passed, but if you talk nice to Michael at CTIA, he'll find a spot for you if you book NOW.
- WIPwiki - our new website to help you find companies, tools and tips - find TIP #97 below.

 
Developers 2So what is a 'developer' anyway?  It's a term that has really expanded of late, and has come to represent not only the proverbial ' 2 guys in the garage' but those representing big companies too.

I gave a presentation in June at the NGMN conference to provide the developer perspective to the next gen ecosystem.  If you haven't looked at it yet, you can view it here.
 
Slide 5 gave an overview of six (6) different faces of developers.  Here they are in the diagram on the right.   Did I capture all of them? Soon as in the web world, anyone will be able to develop a mobile app.
 
 
 
 
 
 
Next Stop:
I've put myself on a travel freeze for the rest of the summer! 
See you at CTIA and OSiM in September! 
 
But feel free to stop by Vancouver anytime, there is always something exciting going on.  In fact, join us for a free training session on Celsius v5 put on by Mobile Distillery and Wavefront on August 7 & 8. - talk about making mobile development easier, these folks know how to help you do that!
 
Enjoy the rest of the summer!

Best, Caroline
 

Caroline Lewko, CEO and Founder

Wireless Industry Partnership (WIP)
The 'Connector' for the mobile and wireless industry
 
In This Issue
WIP New Members
WIPwiki TIP#97
Mobile Jam Session - A Day for Developers - September 12
A few spots left - WIP Developer Pavillion at CTIA - Deadline is passed!
Developer Events,Contests
WIP Members in:  New Members  
 

Welcome to our new WIP Members
 
Lightmaker  Experts in UI development for mobile devices as well as technical Flash Light development  www.lightmaker.com
 
OJN Data Developer of mobile software solutions for Java www.ojn.se
 
ViaMobility  Ultimate Mobile Widget Player supporting all widgets of the Web  www.ViaMobility.com  
 
National B2B Centre Non-profit consultancy in West Midlands, UK to help SME profitably use eBusiness technologies, including mobile & wireless. www.nb2bc.co.uk
 
 
Visit these members exhibiting at CTIA:
 
Urban Planet  English language learning and cell phone personalization www.urbanplanetmobile.com  
WaveFront   the commercialization bridge www.wavefrontac.com  
Veritec two dimensional (2D) matrix coding technology www.veritecinc.com   
IUGO cool mobile gaming and technlogy www.iugo.com  
Droplet the big wave in video  www.droplet-tech.com
Mobile Distillery launching Celsius v5 and Alembic v1 at CTIA at booth N°129  www.mobile-distillery.com 

Your membership listing is free:  go to
http://www.wipconnector.com/membership_signup.php
 
 
WIPwikiWIPwiki TIP #97:  Should I develop my app/service as a native or mobile web application?
 
That's a good question and just one of the many TIPS you'll find in the new WIPwiki.  This particular TIP came courtesy of Carlo Longino of MobHappy.
 
added by carlo_mh on July 23, 2008
Fewer questions will elicit a wider range of answers among mobile developers, but the simple answer is that there is no simple answer. Both native applications and mobile web apps have their pros and cons, and neither one is the best solution for every situation.
 
The mobile web can offer an easier development process for certain apps and services, particularly if they don't require access to external handset functionality (such as the camera, etc.). They also don't come with some of the discovery, download and installation issues inherent to native applications, but getting people to visit and use a mobile web site can still be challenging (though this can be mitigated with SMS links or other mechanisms). Fragmentation remains a problem for mobile browsers and handsets, just as it does for standalone apps, but in some cases, can be easier to deal with.
 
Native applications offer the only way, generally, for developers to access handset functionalities like the camera, Bluetooth, GPS and so on. They also offer developers the ability to control more of the user experience, and offer much deeper and richer functionality than a mobile web page. But they come with their own drawbacks: even among common platforms like Java, fragmentation remains a big problem. Discoverability, delivery and download for standalone apps can be very difficult, and testing is paramount as it can be extremely difficult to distribute or get users to download and install upgrades.
 
More more discussion of these issues, see:
- Mobile development in a hurry, by David Wood of Symbian
- Mobile applications, RIP by Michael Mace
- The End of Mowser by Russell Beattie
 
Agree or Disagree? - go to the WIPwiki and add your comments to this and others.
 
WIPwikiCheck out the new WIPwiki built to help you navigate the mobile developer ecosystem and make mobile development easier and faster.  Its in beta, so we do want your comments to make it better and more usable for you.
 
The WIPwiki is an Open Partnership Project between WIP and Wavefront and has been supported by the National Research Council's IRAP program. 
 
Wavefront Accelerated Commercialization  NRC-IRAP  WIP logo
 
 
 
Mobile Jam Session:  A Day for Developers at CTIA
 
 
SIGN UP NOW -  Friday, September 12.
Room 2002, Moscone West
 
No ppt, no ties, and no panels.
10:30am - Noon  'Unpanel' discussion:  Opening the Mobile Web
1:00pm - 3:45pm  Improv sessions  - lots of great topics for everyone.
4:00pm - 5:00pm  'Unpanel' discussion:  The Broken Path to Market  
5:00pm - late   Wrap Party:  offsite   You have to attend Mobile Jam to find out the location, but it will be the best party of CTIA!
 
 
MJS San Fran 08
  
This event is driven by developers so it all depends on YOU:
What do you want to hear?
Who do you want to talk to?
What do you want to say?
 
Sign up.  Let us know. We make it happen.
 
Find out more at:   www.mobilejamsession.com
 
Thanks to our sponsors  Yep - its gonna be hot!
 
Adobe    T Mobile
 
MotoDev  OMTP   BONDI
 
Sony Ericsson  NSTL   Mobile Distillery  AT&T
 
Still a few spots left - WIP Developer Pavilion at CTIA - Deadline NOW
 
CTIA Wireless  
Wednesday, September 10 - Friday, September 12, 2008
Moscone Center, San Francisco

Become an exhibitor at the CTIA Wireless IT & Entertainment Show with us!
We've secured a great rate of $1600 for a turnkey spot and other great extras for WIP members and partners.
 
Find out all the details and paperwork at:  http://www.wipconnector.com/pavillion.php  
 
Developer Program Events, Contests and other activities
 
 
The 2009 Solar Decathlon competition needs you!
The North House team is currently seeking project partners who are interested in contributing to the development of wireless and interactive technologies in the home, and making financial and in-kind contributions that can help the team win at the Solar Decathlon in Washington, DC.   More information is available online or contact Davis Marques (604) 506-4021.

SHOWSTOPPERS
September 9th,2008,  San Francisco (evening event before CTIA)
Showstoppers bring hundreds of pre-qualified reporters, editors, columnists, bloggers and industry analysts, looking for breaking news and compelling stories together with exhibitors ranging from industry leaders, innovators, startups and upstarts.
 
To find out about the special WIP rate, contact Teresa at WIP.
 
 LBS Out of the Box

 "LBS - Out the Box" EMEA Developer Competition
The European edition of the successful Tele Atlas LBS Innovator Series is launched. This contest is for both mobile and Web applications that include mapping or location as a functionality enhancement. Deadline extended to August 23, 2008.
 
Over €100,000 in prizes to be won and a Showcase of appliations on the Tele Atlas stand at Mobile World Congress 2009, Feb 16-19, Barcelona.
For further details go to: 
http://www.lbsseries.com  
 

 

OSiM World: Open Source in Mobile
Sept 17 & 18, 2008
Hotel Palace Berlin, Germany

This leading open source event in the telecoms calendar boasts an international speaker faculty of more than 80 industry leaders in a 2 day, multi tracked summit. A truly global event! Attendees from OSiM 2007 came from over 42 countries. Please visit: www.osimworld.com


Smart Phone Mobile DevFest (part of Smartphone Show 2008)
October 21 & 22, 2008
Earl Court 2, London, England
 
A FREE to attend, dedicated arena for developers to learn, meet, showcase and share ideas. Attendees can expect 3 technical session delivered by leaders in mobile development, instructor-led hands-on labs and ask the experts forums. www.smartphoneshow.com/wipconnector
 
 
***Look for the 'mini' Jam session taking place during the Dev Fest! *** 

 
Other Events, Activities and Discounts for WIP Members
  

Black Hat Event

Aug 2 - 7, 2008

Las Vegas, NV

 

Attend Black Hat USA, the world's premier technical event for ICT security experts. Network with 4,000 delegates from 50 nations. WIP members receive a $100 Briefings discount by inserting BHUS8UAS in the box marked "Coupon Codes" on the web registration.  Visit www.blackhat.com for details.

 
 

CONNECTIONS™ EuropeSummit Series

August 29, 2008

Berlin, Germany

 

Join Parks Associates and Consumer Electronics Association (CEAŽ) at the CONNECTIONS™ Europe Summit Series, two strategic events dedicated to the discussion and analysis of new business models for emerging services, applications, and advanced digital technologies.  Please visit: www.connectionseurope.com



Mobile+ Summit 2008
Sept 1 - 3, 2008
Kiev, Ukraine

Join this summit and learn the latest developments and best practices about how to secure ROI on mobile broadband investments, on FMC in CEE, on mobile advertising strategies, and on competitive strategies in highly penetrated markets. Visit website for details: www.magenta-global.com.sg/MobilePlusSummit/


DEMOfall 08
September 7-9, 2008
San Diego, CA  


The DEMO team has been all over the globe to find smart, ambitious new technologies that will redefine their perspective markets.  DEMO's executive producer, Chris Shipley, has selected only the very best of these technologies to present at DEMOfall 08.  Don't miss this chance to experience innovation as it is unveiled for the very first time. Save $600 and register at: www.demo.com/F8WIPC
 

Mobile Backhaul 08 Mobile Backhaul Europe
Sept 9 & 10, 2008
Hotel Auditorium, Madrid

Decreasing Costs, Increasing Capacity and Maximising Efficiency! This Conference brings you a comprehensive guide for all the latest network options available, their suitability, reliability and viability for the years ahead. www.mobilebackhaulevents.com


 CTIA Wireless
 
CTIA Wireless I.T. & Entertainment

Sept 10 - 12, 2008
San Francisco, CA

CTIA WIRELESS I.T. & Entertainment 2008, the largest wireless data event in the industry, truly embodies the ever-changing, dynamic and innovative world of wireless data in Enterprise and in Entertainment.  www.wirelessit.com


Wireless China Industry Summit
Sept 17 & 18, 2008
Beijing, China

WiFi Solutions for a Mobile World. An educational program explores new wireless technologies, their deployment & technical issues; tracks market trends, adoption & future directions; reports research findings, business models & user case studies; & more. www.wirelesschina-summit.com


WiMax World 08WiMAX World 2008
Sept 30 - Oct 2, 2008
Chicago, IL
 
The world's largest wireless & mobile broadband event focusing solely on WiMAX. Over 8,500 attendees & 180+ exhibitors participated in 2007. Entering its fifth year, the event successfully draws a highly qualified, global senior-level business audience. www.global.wimaxworld.com


Mobile Internet World 08 Mobile Internet World
October 21-23, 2008
Location: Boston, MA
 
Event showcases the successful mobile internet technologies & business trends of the future, delivered by the innovative pioneers of today. Attended by the leading companies & industry experts, it's the best place to learn in a relaxed and fun environment www.mobilenetx.com/2008/boston/


Smart PhoneSmartphone Show 2008
October 21 & 22, 2008
Earl Court 2, London, England
 
Now in its tenth year, the Smartphone Show continues to bring together the leaders and visionaries shaping the future of mobile. 4000 delegates, 120 exhibitors, 60 seminars, 10 keynotes - one show. Free to attend. www.smartphoneshow.com/wipconnector



Black Hat eventPTC'09 Collaborating for Change:
Strategies, Opportunities & Partnerships
January 18-21, 2009
Hilton Hawaiian Village Beach Resort and Spa, Honolulu Hawaii

PTC'09 will focus on the vital role of collaboration in bringing new communications services to market.  It will simultaneously highlight the impact that collaborative efforts have on the industry, while featuring the importance of collaboration as the means by which ever more complex systems and services are developed and distributed, including user-driven applications that are accelerating demand in the global marketplace.   For more information please visit: www.ptc.org

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