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Dear ,
(Hello to our new readers. The WIP newsletter gets published once per month to provide updates on news and activities to help emerging companies and developers get their products and services to market faster. If you no longer wish to receive this newsletter, there is an easy unsubcribe button below.)
I've got four (4) exciting activities I want to share with you.
First our upcoming partnership activities with CTIA, as they are as passionate about easing developers into the ecosystem as we are:
a one . . .
WIP Developer Pavilion at the upcoming CTIA Wireless IT and Entertainment Show, September 10-12 in San Francisco. We've worked with CTIA to get really exceptional pricing for developers and WIP is going to do some extra promotion, so it's a deal you don't want to miss. See below for additional detail. Note: Deadline is July 11 to ensure a spot in the Official Show Guide - so sign up now.
and a two . . . .
Mobile Jam Session San Francisco 08 - A Day for Developers at CTIA on Friday, October 12. More detail below. We are open for sponsorship, speakers and topic ideas.
and a three . . .
We are also working with Showstoppers to offer developers great rates to showcase themselves in front of all the important press during CTIA - again see info below.
and a four . . .
I'm pleased to unveil the new WIPwiki! A site to help developers identify resources and information to get to market easier and faster. It's in beta version, which means we want all your feedback. See below for the scoop. I shared a bit of information on WIP and the new WIKi with Roger Brinkley during JavaOne in May, here is a link to that Podcast.
I want to send a special thank you to the folks at the Next Generation in Mobile Networks Association, for those who haven't heard about it yet, learn the acronym NGMN. These are the folks working to ensure that 4G is implemented much more smoothly than 2 and 3G and that the entire ecosystem is included in upfront planning so fragmentation can be reduced and revenue opportunities can be greater for everyone.
I spoke at the NGMN conference in Frankfurt last month and brought the developer perspective to the mostly C-Level, suit and tie crowd. In order to get my point across about the differences between developers and C-Level, I went on stage in flipflops, jeans and a tshirt - they didn't kick me off the stage and it went well! I look forward to working with NGMN and other organizations on how to better listen to and integrate developers. If you are interested in my presentation, you can download it here. The pictures below show a) before I took off my jacket to reveal tshirt and jeans b) the developer look,
 and c) the following Ecosystem panel that included Dr. Hossein Moiin, Group VP Technical Strategy of T-Mobile International - I must say, Hossein was the best moderator I've ever worked with and I hope to entice him to a Mobile Jam session soon if he'll show up in jeans and a t-shirt! The other panelists included Karim Taga, Managing Director at Arthur D Little. Gaurav Garv Partner at Sequoia Captial, Prof. Hugh Bradlow, CTO of Telstra, and John Hoadley, VP 4G Business and Ecosystem Development at Nortel.
Unfortunately Steve Jan of imeen was unable to join us - as a developer he was too busy with investor presentations - how fitting!
Thanks also to Gary Reeman who shares Getting to Market tips on successfully entering the European market in this month's newsletter.
Next Stop:
Have a great summer!
Best, Caroline
Caroline Lewko, CEO and Founder
Wireless Industry Partnership (WIP)
The 'Connector' for the mobile and wireless industry
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Quick Links |
WIP MEMBER DIRECTORY - ADD your company to the FREE listing to pinpoint your next customer, partners, investment.
WIP RESOURCES - find technical organizations, standards bodies, research labs and more....
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| WIP Members in: New Members |
Welcome to our new WIP Members
Urban Planet Media & Entertainment Content for Your World www.urbanplanetmobile.com
symlink-tech Mobile Surveys. Mobile barcodes reader solutions. www.mobile-sps.com
Michigan State University Early Adopter of High Density Solutions
GeoMe Communications GeoMe-Send messages on a map for free www.geo-me.com
ConvergeWireless Inc. Blackberry mileage tracking & expense reporting made simple!! www.convergewireless.com
Convergent Telecom Inc. Pushing Blackberry Productivity to NEW Levels!www.convergenttelecom.com
Mobile Pay, Inc. Mobile Pay is a total turnkey mobile commerce solution that creates security, convenience, and cost effective solutions. www.mobilepayus.com
Quattro Wireless Quattro Wireless is North America's Best Performing Mobile Ad Network.
www.quattrowireless.com
Your membership listing is free: go to http://www.wipconnector.com/membership_signup.php
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| WIP Developer Pavilion at CTIA - Deadline July 11 |
Wednesday, September 10 - Friday, September 12, 2008
Moscone Center, San Francisco
Become an exhibitor at the CTIA Wireless IT & Entertainment Show with us!
We've secured a great rate of $1600 for a turnkey spot and other great extras for WIP members and partners.
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| Mobile Jam Session: A Day for Developers at CTIA |
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Mark your Calendar for Friday, September 12.
Send us your speaker and topic ideas NOW.
A few sponsorship spots still open!
Mobile Jam Session
Moscone Center, San Francisco
Friday, September 12, 2008
No ppt, no ties, and no panels.
It all starts as we open up the mobile ecosystem and connect experienced and talented developers, with industry experts and decision makers. We know this is often difficult at big conferences, but the Mobile Jam Session makes it possible.
The day includes:
- An unpanel discussion
- Improv sessions led by developers and industry leaders alike, where everyone gets a chance to be heard and have their questions answered
- Developers pitching their applications
And a Wrap party and pool tournament!
Topics we will likely cover includes:
- Specific topics such as mobile payments, messaging and operating systems
- Developer resources such as certification, porting and developer programs
- Tips on penetrating the big guys and getting to market.
Most importantly this event is driven by developers so it all depends on YOU:
What do you want to hear?
Who do you want to talk to?
What do you want to say?
and watch for our partnership with CTIA for exciting registration opportunities. |
| Unveiling - the new WIPwiki(beta) |
Check out the new WIPwiki built to help you navigate the mobile developer ecosystem and make mobile development easier and faster. It's been put together to help developers find answers to the two most asked questions: 1. Where do I get started? 2. What do I do next? To take the next step, developers need to understand the ecosystem by determining:
 What are you developing?  Where you are in the development cycle?
 Who do you need to work with including tools, partners and other resources. What's really in it?Companies - extensive profiles of how they help developers, links to APIs, SDKs and other resources Developer Programs - who's got one and what do they offer developers TIPS - on developing and go to market activities And remember it's a WIKI, so add to it and make changes.
Do you offer developers a tool or resource?
Add your company profile or make changes to the one we may have added for you.
Are you a Developer?
Find the right tool, play with it, make comments on companies and tips, Add Tips to show your development prowess and to help others. Its in beta, so we do want your comments to make it better and more usable for you. The WIPwiki is a joint partnership project between WIP and Wavefront and has been supported by the National Research Council's IRAP program.
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| Developer Program Events, Contests and other activities |
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NAVTEQ Global LBS Challenge(tm) - Asia-Pacific Winners Announced Joikusoft Wins Grand Prize in Annual Location-Based Developers' Program Singapore - June 18, 2008 - NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, announced yesterday during an awards ceremony at CommunicAsia 2008 that Joikusoft is the Grand Prize Winner of this year's NAVTEQ Global LBS Challenge - Asia-Pacific (APAC). Read more. SHOWSTOPPERS
September 9th,2008, San Francisco (evening event before CTIA) Showstopper bring hundreds of pre-qualified reporters, editors, columnists, bloggers and industry analysts, looking for breaking news and compelling stories together with exhibitors ranging from industry leaders, innovators, startups and upstarts. To find out about the special WIP rate, contact Teresa at WIP.
"LBS - Out the Box" EMEA Developer Competition
The European edition of the successful Tele Atlas LBS Innovator Series is launched. This contest is for both mobile and Web applications that include mapping or location as a functionality enhancement.
Over €100,000 in prizes to be won and a Showcase of appliations on the Tele Atlas stand at Mobile World Congress 2009, Feb 16-19, Barcelona.
For further details go to: http://www.lbsseries.com
AT&T Game Development Contest for Windows Mobile
May 1-July 31, 2008
The AT&T Developer Program, devCentral, has partnered with Windows Mobile, HTC and mobile game distributor, I-play, to bring you the AT&T Game Development Contest for Windows Mobile. Show us what you've got and have the chance to win $25,000 cash and a distribution contract. Other prizes include $5,000 cash for runners-up. Deadline for submission: July 31st, 2008. For complete details, visit: http://www.tcspromo.com/developercontest/
 OSiM World: Open Source in Mobile
Sept 17 & 18, 2008
Hotel Palace Berlin, Germany
This leading open source event in the telecoms calendar boasts an international speaker faculty of more than 80 industry leaders in a 2 day, multi tracked summit. A truly global event! Attendees from OSiM 2007 came from over 42 countries. Please visit: www.osimworld.com
 Mobile DevFest (part of Smartphone Show 2008)
October 21 & 22, 2008
Earl Court 2, London, England
A FREE to attend, dedicated arena for developers to learn, meet, showcase and share ideas. Attendees can expect 3 technical session delivered by leaders in mobile development, instructor-led hands-on labs and ask the experts forums. www.smartphoneshow.com/wipconnector
***Look for the 'mini' Jam session taking place during the Dev Fest! ***
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| Getting to Market: an HR plan to Enter Europe |
We asked Gary Reeman to provide some Getting to Market wisdom on entering the European market with a solid HR plan.
North American wireless solutions vendors entering the European market face a number of challenges in implementing an effective human resource plan in Europe. Successful entrants to the European market have: 1. Communicated a motivating, yet realistic, regional strategy and plan 2. Articulated the company's differentiators to help win the war for talent 3. Hired individuals who excel in a remote or virtual working environment 4. Adopted localized remuneration policies 5. Implemented an effective onboarding process Taking each of these points in turn: 1. It's crucial that you have a clearly articulated plan, with explicit milestones, to build a business in Europe. And this plan must be pragmatic: considerable time and energy is needed to develop relationships across European carriers and local partners. The European mobile sector is large, diverse and complex - your plan must help your local team to prioritize their efforts. 2. In the war for talent, you must develop a compelling value proposition to explain to potential hires what really differentiates your offering from the multitude of other VC-backed start-ups selling new wireless/multimedia/web 2.0 solutions. 3. Track record and personality traits are key pointers to a successful hire. Competency-based interviews supplemented by detailed verbal reference checks will provide vital guidance on the candidate's ability to thrive in a remote or virtual team. 4. Successful companies have developed remuneration packages suited to the European market. Remuneration packages tend to be structured in Europe with less emphasis on equity participation (as there are fewer tax incentives for stock options in Europe) and with more emphasis on fixed salary than on variable/performance-related pay. 5. Onboarding: As Jim McCool points out in his book "Deciding Who Leads" (www.DecidingWhoLeads.com), integrating new hires into your organisation is one of the key criteria all successful firms need to address. And this is even more crucial when you are hiring one or two individuals who live and work 9-14 hours away from your Head Office by plane ( 5-8 hours away by phone) with no local support network. McCool recommends a 100 day programme encompassing for example training; mentoring; identifying key internal stakeholders; short-term goal-setting to enable some quick wins.  Gary Reeman is the Managing Director at AlpinaSearch (www.alpinasearch.com ) a boutique executive search consultancy who have helped dozens of North American wireless and multimedia vendors to build successful teams in Europe. Gary can be contacted on +44 870 770 1624(fixed), 44 7752 371330 (GSM) or gary@alpinasearch.com
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Other Events, Activities and Discounts for WIP Members |
 Broadband World Forum Asia 2008
July 15 - 18, 2008
Hong Kong, China
Forum is designed to help service providers meet the challenges of offering revenue-driving broadband-enabled services while evolving their networks, operations, and business models in a new world of competition. 30% discount for WIP members-code VIPWIP. For details, visit: www.iec.org/events/2008/bbwf_asia
Next-Generation Mobile Broadband : The 4G Summit
July 15, 2008
Palo AltoResearchCenter, Palo Alto, CA
Stakeholders from various camps around the 4G battleground will come together, under a flag of truce,to debate the strengths and weaknesses of their approach. www.wca.org/
 The Technology Industry's Summer Celebration
July 17, 2008
Pyramid Alehouse, Brewery & Restaurant , Seattle, WA
Blue skies. Warm weather. Cold beer. Let's celebrate summer in the PNW! Mark your calendars for an opportunity to connect and grow with Washington's technology leaders and professionals in a casual, networking setting. www.washingtont....asp?EventID=750
Black Hat Event
Aug 2 - 7, 2008
Las Vegas, NV
Attend Black Hat USA, the world's premier technical event for ICT security experts. Network with 4,000 delegates from 50 nations. WIP members receive a $100 Briefings discount by inserting BHUS8UAS in the box marked "Coupon Codes" on the web registration. Visit www.blackhat.com for details.
CONNECTIONS™ EuropeSummit Series
August 29, 2008
Berlin, Germany
Join Parks Associates and Consumer Electronics Association (CEAŽ) at the CONNECTIONS™ Europe Summit Series, two strategic events dedicated to the discussion and analysis of new business models for emerging services, applications, and advanced digital technologies. Please visit: www.connectionseurope.com
Mobile+ Summit 2008
Sept 1 - 3, 2008
Kiev, Ukraine
Join this summit and learn the latest developments and best practices about how to secure ROI on mobile broadband investments, on FMC in CEE, on mobile advertising strategies, and on competitive strategies in highly penetrated markets. Visit website for details: www.magenta-global.com.sg/MobilePlusSummit/
 DEMOfall 08
September 7-9, 2008
San Diego, CA
The DEMO team has been all over the globe to find smart, ambitious new technologies that will redefine their perspective markets. DEMO's executive producer, Chris Shipley, has selected only the very best of these technologies to present at DEMOfall 08. Don't miss this chance to experience innovation as it is unveiled for the very first time. Save $600 and register at: www.demo.com/F8WIPC
 Mobile Backhaul Europe
Sept 9 & 10, 2008
Hotel Auditorium, Madrid
Decreasing Costs, Increasing Capacity and Maximising Efficiency! This Conference brings you a comprehensive guide for all the latest network options available, their suitability, reliability and viability for the years ahead. www.mobilebackhaulevents.com
CTIA Wireless I.T. & Entertainment
Sept 10 - 12, 2008
San Francisco, CA
CTIA WIRELESS I.T. & Entertainment 2008, the largest wireless data event in the industry, truly embodies the ever-changing, dynamic and innovative world of wireless data in Enterprise and in Entertainment. www.wirelessit.com
 Wireless China Industry Summit
Sept 17 & 18, 2008
Beijing, China
WiFi Solutions for a Mobile World. An educational program explores new wireless technologies, their deployment & technical issues; tracks market trends, adoption & future directions; reports research findings, business models & user case studies; & more. www.wirelesschina-summit.com
 WiMAX World 2008
Sept 30 - Oct 2, 2008
Chicago, IL
The world's largest wireless & mobile broadband event focusing solely on WiMAX. Over 8,500 attendees & 180+ exhibitors participated in 2007. Entering its fifth year, the event successfully draws a highly qualified, global senior-level business audience. www.global.wimaxworld.com
 Mobile Internet World
October 21-23, 2008
Location: Boston, MA
Event showcases the successful mobile internet technologies & business trends of the future, delivered by the innovative pioneers of today. Attended by the leading companies & industry experts, it's the best place to learn in a relaxed and fun environment www.mobilenetx.com/2008/boston/
Smartphone Show 2008
October 21 & 22, 2008
Earl Court 2, London, England
Now in its tenth year, the Smartphone Show continues to bring together the leaders and visionaries shaping the future of mobile. 4000 delegates, 120 exhibitors, 60 seminars, 10 keynotes - one show. Free to attend. www.smartphoneshow.com/wipconnector
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