"We have more methods of consuming media now than at any other time in history, yet with so many choices the available content has been sadly limited. Blognation intends to change this." States Sethi who in addition to overseeing all elements of the fledgling Blognation empire also continues to be one of the principal editors of the UK Blognation feed. Sethi continues; " I also realized that to produce great content you need exceptional people. We've worked hard to recruit the best people we possibly could from all over the world. Our signing of Mobile-guru Oliver Starr is a case in point."

"Here's a guy with revolutionary thinking - especially as it relates to mobile technology." Sethi says. "I want Blognation to be seen as a thought leader across all aspects of the technology spectrum - to do this I believe it is essential to find the people comfortable on the bleeding edge and once I find them, to provide a platform for those sharp individuals to express their thoughts as freely as possible."

When asked about his recent move to Blognation, Starr simply stated "I'm very pleased to join the Blognation team. I think this is going to be a very good environment for me to report on what I see developing in the mobile space and hopefully to continue to drive future mobile innovation forward with new ideas, new challenges to entrepreneurs and new ways of utilizing wireless networks to democratize access to the world's information."

A controversial figure in the technology community, hiring Starr is certainly a bit of a risk. "Oliver can be pretty unpredictable." says one anonymous source. "You never know where the guy is going to turn up or what he's going to say - about the only thing you can count on is that it won't be something stupid."

While his vision for where mobile technology ought to go might seem far fetched to some, Starr!s peers acknowledge that few people see the potential for mobile devices as clearly as he does.

"I think the guy is missing that sense of self preservation that keeps most of us out of trouble" comments Sethi. But that's what makes him exciting and energizing and why people are interested in following his writing. He might be an accident waiting to happen but it's guaranteed that the ride will never be dull with him driving."

"Blognation wasn't founded to be just another news source", Sethi says, pauses, and then concludes "but I didn't say that you shouldn't fasten your seat-belt, you never know when the ride might get bumpy."

Are you brave enough to have Oliver review your technology?

If so, contact him at:oliver dot starr at blognation dot com

WIP looks forward to working with Oliver and Blognation on upcoming activities.