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THE CONNECTOR News from the Wireless Industry Partnership
April 2007 - V 8.0

Greetings!

What? No hype at CTIA? How disappointing.... or is it?

Most of the media articles passing my desk since last week 'report' on the dearth of news at CTIA. Here's my take on this - Great! We don't need the flashy stories to tell us the biggest story - that wireless is working; that it's being adopted faster than we can keep up with innovation (or need to keep up); and many of our small innovators who have been working hard over the last 5-8 years and survived all the crashes are finally making some money! I feel like a proud Mom, as many of them I've nurtured with advice, connections or funds - keep it going!

And now the lessons are about stablizing your business; getting through growing pains and learning how to sell fast in a world of mergers, make-overs and short quarterly attention spans. Of course - we must always keep our eye on the future.

I had the pleasure again of facilitating the WIC07 Mentor Panel at CTIA, now in its 4th year. Each winner receives an hour long session to ask for advice on growing their business from top individuals that this year included: Oliver Starr of Guidewire Group, Madeline Duva a serial entrepreneur and mentor, Tim Chang of Norwest Venture Partners, Chris Landgon of Telus, Doug MacMillan of Forum Nokia, and Hani Sakhnini of Alcatel-Lucent. See the article to the Right, showcasing some of the WIP members who were winners.

Here are some words of wisdom I collected from this group:
- Don't give a customer too many choices or they take too long to make decisions.
- Don't focus on technology, focus on what you are solving.
- It costs upwards of 10 cents a MB to move data on a network.
- What is the DNA of your company, focus on that or get a focus.
- Do you know what your viralosity co-efficient is?

If you haven't been to an Orange Partner Camp yet - sign up now, as the event starts on April 16 in Cape Canaveral. This is the best opportunity I've attended to interact with a carrier 'up close and personal' as well as their key partners, and have a pile of fun too. And while you're in Florida, head down to Miami to the Latin Mobile and Digital Music Summit, April 23 and 24, this is one large market, ripe with opportunity!

Finally, I?d like to give a warm welcome to WCA who has recently become a WIP Partner ? more on them below.

Best, Caroline
The ?Connector? for the mobile and wireless industry.

For those of you new to the newsletter - welcome to you too.! You'll find our issues packed with our featured emerging companies around the world and advice to grow them into winners! A lot to read in one go, so print it off to read with your morning coffee, or a long commute. Thank goodness we only publish one a month.

In this Month's Newsletter (Click on the title to read the article)
  • WIP Members win Awards at CTIA
  • WIP Partners - News & Featured Members
  • WIP Members in: Medical Solutions
  • Discount for WIP Members
  • Orange Partner Camp - April 16-18, 2007
  • WIPCloud for April
  • Upcoming events - London, UK in May

  • WIP Partners - News & Featured Members
    WCA logo

    WIP Welcomes the WCA (Wireless Communications Alliance) of San Jose to the Partnership!

    Founded in 1993, the WCA is a Silicon Valley-based, nonprofit corporation dedicated to the mutual benefit of Northern California companies and organizations involved in wireless communication technologies. WCA addresses over 2000 individuals and 350+ companies and organizations. The goals of the WCA are to promote education, networking, and exchange of non-proprietary information; increase awareness of Northern California's vast wireless capabilities; and assist a broad spectrum of companies, including start- ups.

    The WCA organizes monthly meetings with presentations on a wide spectrum of topics including the technical and marketing aspects of wireless products and services, regulatory issues, wireless standards and investor-driven wireless market analysis.

    Find out more at: www.wca.org
    ________________________________________

    CAMBRIDGE WIRELESS features ANTENOVA
    Antenova, is a leading developer and supplier of high performance antennas and RF antenna modules for mobile handsets, portable devices and laptop computers.. more

    MX ALLIANCE of Scotland features EXMOS
    Exmos, develops mobile application software, including text messaging and secure mobile data access systems. Their flagship product is the Communitext Portal, allowing companies to mobile- enable their products and services. more

    TORINO WIRELESS (Turin, Italy) features the European Mobility Forum ? ICT Solutions For Sustainable Mobility in Turin, April 11 and 12. more

    WINBC features IN MOTION TECHNOLOGY
    In Motion Technology, provides cognitive wireless systems enabling public safety organizations to communicate life-critical information while in motion. more

    WSA features CERIUM NETWORKS
    Cerium Networks provides a full range of voice, data and video solutions with professional services that focus on delivering value to our customers. more

    WCA features NOVARUM
    Novarum, provides strategic consulting and analysis for the wireless broadband industry. Our focus is on Wi-Fi, WiMAX and 3G cellular data. We also selectively cover UWB, Bluetooth and other wireless technologies. more

    WIP partners with wireless organizations and associations around the world - see them featured on the Partner Page of the website. Every month we feature the associations, their events or activities and their members online and in the newsletter. Ask your organization to partner with WIP today!


    WIP Members in: Medical Solutions

    Every month, WIP chooses a theme - a technology, vertical market or a combination of both. WIP members who reflect that theme are featured, (based on key words they have chosen for their WIPConnector profile).

    The April Member theme is: Medical Solutions.
    Thanks to Clay Braziller for sharing insight into this market for us.

    There is no need to explain to this audience about the effect wireless devices have had on our lives. However I would bet that not many people have an understanding of how the technology is completely changing the medical industry. For instance, there are implantable pacemakers that have built in GSM (www.middleeasthealthmag.com/jan2005/ article1.htm). Prior to this your doctor would base the tuning of the pacemaker on historical data or no data at all. Now the tuning is based on data sent by the pacemaker. This alone will save the medical system millions of dollars in the reduction of emergency hospital visits. Today the Cardiac Rhythm Market (CRM) market is worth over $8 billion and is expected to grow by 20% each year.

    In the implantable world a pacemaker is considered mundane. A little more on the edge is a recent announcement by EaglePicher Medical Power of a new battery that is the size of a grain of rice (www.mtbeurope.info/news/2007/703017.htm). It powers a cardiac monitoring device so small it can be inserted in an artery and will, for 10-15 years, broadcast the condition of a person?s heart. Of course the challenge of imbedding an antenna with the power controls and the logics in a package that is the size match stick has enormous challenges (www.devicelink.com/mem/archive/05/04/004.h tml).

    Wireless is not only saving heart attack victims it is also eliminating the errors caused by giving someone the wrong blood (www.intel.co m/it/pdf/rfid3.pdf). Not surprisingly the ability to achieve such brilliant results is completely transforming how hospitals handle everything from x- rays to patient tracking. This is also a multi billion dollar industry as institutions race to digitalize their networks and operations.

    As we move forward we will begin to hear more about the Personal Area Network (PAN) which is being used for disposable medical devices. Or how blue tooth is being built into implantables. The best way to get involved is to monitor the industry publications and get a feeling for who is developing product in your space then contact the company directly. There are two good journals to watch for industry news and to track innovation in wireless implantable medical devices: Medical News Today or for information on the use of wireless in hospitals visit Canadian Healthcare Technology.

    Clay Braziller - Is a marketing and sales executive in the medical device industry. He may be reached at clay@braziller.com and wirelessly at 604- 961-6360.

    Here is a listing of WIP members with Medical Solutions:

    Real Time Engineering - Customer self- care. more

    Argyll Telecom - Argyll Telecom is a systems integrator and service provider recognised as the UK market leader with solutions applied to the monitoring of personal wellbeing, Health & Safety and the management of mobile human resources. more

    Wireless 2000 - Wireless 2000 is emerging as a world leader in medical, Search & Rescue and security applications of UWB technology.. more

    CareConnect - Integration of telemedicine into everyday health care delivery. more

    VaaSah - An innovator in the field of intelligent healthcare solutions for patients at home. more

    Techneos - The "Powered by Techneos" program enables organizations to build sophisticated survey research solutions based on the Entryware software platform (Health Care) more

    Mobile Reach Media Inc. - EchoAlert is a patent-pending platform, geared primarily towards the biosciences industry, which has been designed to allow pharmaceutical companies to remotely monitor patient activities in order to ensure that they are complying with certain activities more

    For more information on these companies and others visit:
    the WIPConnector Directory.

    Upcoming Themes:
    May - Usability
    June - Broadband


    Discount for WIP Members
    Latin Mobile and Music Summit

    WIP attendees receive 20 % discount. Please mention WIP when you register.

    Meet Latin American & US Carriers, Music Labels and Aggregators
    in Latin Mobile and Digital Music Summit.


    April 23 and 24, 2007 - Miami
    The conference for the mobile and digital music business in Latin America and the US Hispanics communities .

    Meet Latin American & US Carriers, Music Label and Aggregators in Latin Mobile and Digital Music Summit Join Vivo, TIM, Cingular Wireless, Movistar Chile, Brasil Telecom, OI, MTV Latin America, Sony BMG, Warner and many other US & Latin American operators and companies in the only conference addressing the business issues related to the mobile & digital music industry in the Americas.

    For more information visit www.latinmobile.frecuenciaevents.com/ or call us at +1-305-567-2492.

    Issues which will be addressed:
    - Music fans are streaming videos and paying to download them in their phones and other digital devices in Europe and USA. What is the case in Latin America?
    - US Hispanic music market, opportunities and how to reach it .
    - Record companies are trying to find revenues in digital music to compensate for the fall in the sales of CD. What mobile marketing opportunities in music are being deployed in Latin America?
    - Will mobile music converge in the wireless phone or diverge into different devices?
    - The importance of hardware vendors to offer operators and consumers with devices that are technological advanced yet at an affordable price for Latin America challenged economies.
    - Legal issues concerning digital music and use of DRM.
    - In Latin America, the second largest category in mobile data will continue to be ringtones, though by 2010 they will generate just 15% of the revenue obtained from SMS.


    Orange Partner Camp - April 16-18, 2007
    Orange Partner Camp April 07

    Orange Partner Camp, Cape Canaveral, 16-18 April 2007.
    Places for the event, as always, are limited, and this will be the only opportunity to attend an Orange Partner Camp in 2007!

    Take one small step to Orange Partner Camp, Cape Canaveral and make one big step for your business!

    If you're a:
    - business or consumer downloadable applications provider
    - service enabler or platform provider
    - converged service or solution provider
    - service publisher
    - service aggregator
    - systems integrators or ISV

    If you're interested in finding out exactly how you can work with Orange in the new converged marketplace, take a look at the website: www.orangepartnercamp.com to find out more and register.

    Yet again, Orange has kept the price low, at $595 for three days and two nights, together with food and entertainment. Orange Partner Camp is not an opportunity for Orange to make money ... as an Operator, they need your help to provide their customers with innovative products and services, that's why the cost to you is so low.

    If you'd like to get some valuable eye-time with key decision-makers from Orange and the France Telecom Group you will be able to present your product, service or company by participating in the Speed Dating, Orange Innovation Contest and 1-2- 1s.

    Joining Orange will be their sponsors; ACCESS (platinum), Nokia, Symbian, UIQ (gold), Microsoft Windows, Navteq, Sun Microsystems and Sybase (silver), all in informal and relaxed atmosphere.


    WIPCloud for April
    WIPCloud 04/07

    WIP is keeping on top of the industry for you, so we thought we'd share this month's WIPCloud with you to give you a taste of the key words being searched in the WIPConnector Directory. You can login as a GUEST anytime for fast access to partners, investors and customers. PS Did you know we licensed a social networking tool, turning a typical flat directory into something something dynamic and really functional!

    __________________________________________ _____________________________________
    THE TOP THREE SIGNIFICANT WORD SEARCH IN THE WIPCONNECTOR:
    - Video
    - Wifi
    - Consumer

    WHO IS READING ABOUT WIP PARTNERS AND MEMBER COMPANIES:
    - Senior executives in over 25 countries such as China, Korea, Thailand, Russia, Germany, India, Scotland, Canada to name a few.
    - Carriers such as Orange, Cingular, Verizon, British Telecom, O2, Bell, Telus
    - Investors in Silicon Valley, Europe and more
    - Big players in the wireless and mobile value chain such as Access, Navteq, Sybase, Nokia, Ericsson, RIM, Motorola, Symbian, UIQ

    ARE THEY FINDING OUT ABOUT YOU?
    The wireless and mobile ecosystem is large and complex - let WIP connect the dots for you.
    Get your profile started today.


    Upcoming events - London, UK in May

    WIP Members win Awards at CTIA

    Congratulations to the WIP members who came out winners at a number of Awards Ceremonies held during CTIA last week in Orlando.

    CTIA WIRELESS E-Tech Award Winners
    Network Infrastructure - In-Building/Local Area Network Solution
    Winner - Tatara Systems' Femtocell Convergence Solution
    Enterprise Solutions
    Winner - Transclick's Translation for Blackberry and J2ME smartphones.

    NAVTEQ Global LBS Challenge ? The Americas
    The grand-prize winner and Business Application Category
    Winner ComVu Media Inc., received $50,000 in cash and $100,000 worth of NAVTEQ map data licenses for up to one year. ComVu Media?s application, ComVu PocketCaster GPS, leverages cameraphones with integrated GPS receiver to create an easy ?one-button? mobile Webcasting.

    Andrew Seybold Choice Awards
    Most Innovative Business Application
    Finalist Cognos with their 8 Go! Mobile is a Business Intelligence solution for executives and mobile workers who require wireless access to important information.

    The Wireless Innovation Contest 2007 (WIC07)
    Taking Care of Business: Private Sector
    Winner Mobile Complete?s DeviceAnywhere
    Taking Care of Business: Public Sector
    Winner In Motion Technology's onBoard (TM) Mobile Gateway
    Taking Care of the Community
    Winner ComVu Media?s PocketCaster

    ______________________________________
    LAUNCHED AT CTIA
    SUN'S MOBILE PARTNER INITIATIVE


    The Sun Partner Advantage Program has gone mobile. The Mobile Partner Initiative unleashes the resources needed to create applications based on the Sun Java Platform, Micro Edition (Java ME). The Java ME platform is the most pervasive mobile technology across the globe, and is deployed by over 180 operators worldwide on over 1.5 Billion handsets.

    Find out more here: sun.com/partners/mobile

    And watch for more updates in the WIP Newsletter.

    QUICK LINKS

    BECOME A WIP MEMBER TODAY and launch your profile now!

    WIP DEVELOPER PROGRAMS PAGE - the most comprehensive list of Wireless Development Programs on the web

    WIP RESOURCES - Find technical organizations, standards bodies and more....

    WIPConnector DIRECTORY - the Business and Partnership Directory to pinpoint your partners, customers, or next investment.

    WIP Partners: Developer Programs

    Access 1


    Navteq Developer Program

    WIP Partners: Organizations

    cwta


    MX Alliance

    owc


    Torino

    WINBC


    WSA


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