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Greetings!
Before you ?tell me what you want, what you
really, really want?, I need you to ?tell me
what you got, what you really, really got?.
I?ve watched and read a number of company pitches
lately, having attended the Service Provider
Investment Event (SPIF)
in Vancouver last week, and Under the Radar later last
year. The most often heard comment from the
investors: ?interesting presentation, but what do
they really have?? Succinctly pitching your company
is probably one of the hardest tasks, particularly for
the engineer CEOs who often get over excited about
protocol stacks and detailed pictures of ethernet
clouds.
Here are a few of tips:
- Use the rule of three - if there are only three
points that you would like to leave your audience
with, what would they be.
- Make sure you know your audience ? there is no
need to repeat to a carrier about their problem with
churn or how big the wireless sector is.
- Know how to articulate in your first line: "We are
in the business of : "
- If you use PPT ? keep bullets extremely simple,
sentences aren't necessary, you can expand when
you speak but also use visuals that are crisp and
clear. Consider that bullets have a 10% message
retention while visuals have 50%.
I would also recommend getting a marketing
professional to review your information, someone who
isn?t as intimately involved in the details of your
business. I actually find it really hard to be succinct
about my own messages, but am really good at
coming up with messages for others!
In a week I?ll be in Barcelona for 3GSM ? I?d be happy
to meet with you and talk about your pitch.
Finally, I?d like to give a warm welcome to
ACCESS and the WSA who have
recently joined WIP ? more on them below.
Best, Caroline
Your global ?connector? for the wireless and
mobile industry
WIP is an international networking community of
companies and associations accelerating the time to
market of innovators. The WIP portal has the largest
listing of
Developer Programs and industry organizations
and also features the WIPConnector Directory
- a unique profiling and search tool.
Showcase and enhance your network today by
partnering WIP or becoming a member.
| Featured Developer Program - ACCESS |
 |
ACCESS Developer Network (ADN) is a global
program connecting developers to tools, technical
information, comprehensive support, and distribution
channels. ADN provides support to mobile developers
in launching applications and services for ACCESS
Garnet(TM) formerly called Palm OSŪ and the next-
generation ACCESS Linux Platform(TM) Development
Suite. ADN will be rolling out detailed technical and
business information throughout 2007 while driving
innovation on the ACCESS Garnet platform.
Join ADN Today
Membership is free
(Note: If you are currently a registered member of
the PalmSource Developer Community, your
information will be migrated).
Be one of the first to develop for the platform by
applying for the Inside Track Program to gain
exclusive early access to pre-release tools,
resources, and sync-up opportunities.
Once your application has been submitted, it will be
reviewed by the ADN team. Upon approval, you will
be required to complete a Non-Disclosure Agreement
prior to accessing the tools and documentation;
information submitted remains confidential and is not
shared without permission.
Apply for Inside Track today
Visit ACCESS at 3GSM in the Courtyard at CY06
WIP will be there Monday and Thursday from 9am to
1pm.
|
| WIP Partners - News & Featured Members |
 |
WIP Welcomes the WSA to the Partnership!
The WSA (formerly the Washington Software
Alliance) was founded in 1984 and is the largest
statewide technology trade association in the U.S.
The WSA boasts 1000 members across the spectrum
of the technology industry from software publishers,
custom software developers, computer system
integrators, wireless carriers, mobile content
providers, video game producers and developers,
technology integration consultants, technical staffing
companies, service providers from the accounting,
legal and creative industries, venture capitalists,
educational institutions, individuals and
students.
The WSA serves its members with discounted
business services, educational events, seminars and
conferences, excellent networking opportunities and
industry advocacy.
The WSA Wireless/Telecom SIG meets
6x/year to
foster educational and business development
opportunities that support telecom and wireless-
focused companies in Washington state.
Check out the benefits of WSA
membership here.
________________________________________
WINBC
features NOVAX
Novax, a privately held company, is an
Integrated
Transportation Services Corporation (ITSC), providing
knowledge, technology and services to the intelligent
transportation systems marketplace. more
OTTAWA WIRELESS CLUSTER features
bITHEADS
bitheads is the software product-building
partner
that has
helped RIM, 3Com, BelAir Networks, Cryptologic, IBM
and many others get award-winning software
products to market faster. bitHeads? unique
ProductStrea(TM) approach provides rapid
deployment
product development teams, a proven methodology
for building new products faster and a partnership
model based a commitment to successful delivery. more
MX
ALLIANCE of Scotland features
PICSEL TECHNOLOGIES
Picsel has quickly grown into a global
solutions
provider with strategically located offices in Japan,
China, Korea, Malaysia and the US. The company's
success is built around its groundbreaking ePAGE(TM)
technology, a multimedia content engine enabling
interaction with every type of content, in all its
original richness, on any kind of device. more
TORINO WIRELESS (Turnin, Italy) features
MICRONTEL
Microntel designs, engineers and
manufactures
Access Control, Time Attendance and Shop Floor
Data Collection Systems. Founded in Torino in 1986,
the company develops state-of-the-art, customized
hardware and software solutions committed to data
gathering and processing. Services and products are
supplied to 3000 companies to date, including USA
renowned brands. more
WIP
partners with wireless organizations and
associations around
the
world - see them featured on the
Partner Page of the website. Every month we
feature the
associations, their events or activities and their
members online and in the newsletter. Ask your
organization
to partner with WIP today!
_________________________________________
Wireless Association Dinner during 3GSM
Sunday, February 11, 2007, Barcelona
Contact us to ensure your association attends.
|
| Go-To-Market - featuring Terry Hughes of otaView |
 |
Although I call myself Terry, my given name is
actually Terence. Throughout my career I have used
Terence as my go-to-market mnemonic. I?ll share
with you that mnemonic today, and if there?s one
thing you should take away from this article, it?s to
remember ?the Terence sales process?; it works!
Think about how you can apply TERENCE to your
current sales challenges.
The best example of TERENCE in my career was when
I took over sales at a company with annual revenues
of $0.5M Within 2 years, annual revenues had
become $3.4M, we had become well known within
the industry, and we had some really high profile
reference customers.
This is how we did it.
T ARGET: instead of trying to sell to
everyone, we
focused 100% on the lucrative carrier market. We
set ourselves a goal of $3M in revenue and 10 carrier
customers within 2 years.
E STABLISH: selling to carriers required a
different
class of product and a different set of skills; we re-
structured internally before going out there.
R ELATIONSHIPS: although it was expensive,
we
attended all the tradeshows and industry events, we
presented our vision and wrote groundbreaking white
papers, we joined the associations, and we adopted
a consultative selling approach. The carriers started
approaching us to do business!
E VALUATION: we were proactive about
providing
packaged evaluations on our terms, and when
carriers did on-site assessments our ?Establish?
phase had made us prepared and ready with most of
the answers.
N URTURE: carriers were notorious for
dragging their
heels, so we had to be assertive. We went to them
with a well-thought out execution plan including
timescales, and we were prepared to walk if they
wanted to move more slowly.
C LOSE: instead of putting all of our hope in
Vodafone, we signed several tier 2 carriers first,
which gave us great experience and some great
revenues in shorter timescales.
E XPAND: our solution was GSM circuit-
switched but
our roadmap was GPRS; carriers bought the GSM
solution because of what we would be able to do
when GPRS was launched.
That all happened in 1999, and that company is still
going strong!
Terry Hughes runs a wireless sales
consultancy company in Canada, called otaView. otaView is a member of WIP. Terry has spent the
last 20 years in telecoms in Europe, mainly heading
up sales and business development, including 7 years
at Vodafone and 4 years at 2 start-ups. Before
setting up otaView he was VP Sales at Zi Corporation
for 4 years, licensing embedded software to OEMs.
Having worked within the world?s biggest carrier, then
spending many years selling to carriers and handset
manufacturers, Terry has seen it all ? and sold it all !
WIP will feature a Go-To- Market article
every month. Submissions welcome from members.
|
| Special Offer for WIP Members - Frost and Sullivan Conference |
 |
|
MOBILE AND WIRELESS ENTERPRISE 2007
A gathering of IT Executives and Decision-Makers
looking for mobile and wireless products and services
to achieve their growth objectives. A great
opportunity to network and showcase your products
to customers. more
WIP Member offer:
Attend for $1295 per person (a $700 savings) or
$2395 for two, which includes a six (6) minute demo
opportunity.
For more information:
john.winters@frost.com
FROST & SULLIVAN "Partnering with
Clients to create innovative growth strategies." We
are a global research and growth consulting firm,
having been in business since 1960.
|
|
WIP Activities and Members attending 3GSM |
|
|
|
February 11-15, 2007 - Barcelona,
Spain
WIP has a number of activities planned for 3GSM
including:
1. Hosting the Mobile Monday Peer Awards
on
Monday.
Register
quickly as it's near capacity.
2. Speaking at the Wireless Developer Forum
(WDF) on
Winning in Wireless.
Free Registration
here.
3. A WIP networking session at the WDF on
Wed
noon.
4. Participating in the ACCESS booth in
the Courtyard CY06
5. Attending the LBS Challenge
Awards Ceremony on Tues afternoon hosted by
Navteq
6. Canada @3GSM activities including a
Canada/UK partnering event hosted by MDA and CWTA.
And of course several meetings and attending a
few parties including the Whiskey Tasting at 3GSM in
the Scottish
Pavilion, hosted by the MX Alliance!
WIP and it's partners
look
forward to meeting up with you at these
events. See the schedule here.
_____________________________________
The WIP Member in... column has been replaced
this month with WIP Members at... but will return
next month and feature Members in the Service
Industry.
WIP MEMBERS AT 3GSM
Be sure to connect with these WIP members at
3GSM. For more information on these companies and
others visit the WIPConnector
Directory.
RX Networks - Rx Networks is a mobile
positioning technology and services company. more
otaVIEW - a wireless consultancy. more
m-trends - strategic mobile ecosystem
expert. more
Eqo - Mobile VOIP, IM and social
networking. more
Astraware - Mobile games developer and
publisher. more
Comvu - Mobile webcasting and providing
the webcast of the Mobile Monday Peer
Awards. more
Destiny Media - Streaming Video Software .
more
Mobile Acuity - Art image recognition and
visual search technology. more
Tatara Systems - Mobile convergence
infrastructure. Stand 1G36.
more
Exmos - CommuniText(TM), a networked
messaging system. more
mixipix - Rich content media and services.
more
Shozu - Send and receive photos, videos
and music
while you're on the move. more
Upside Wireless - Mobile Messaging
middleware. more
Austin Wireless Alliance more
Transclick - the Wireless Multilingual
Gateway for SMS, Email and IM translation. more
Orange Partner Program more
Ventures West - Venture capital. more
deCarta - Geospatial software and services.
more
Navteq - a leading provider of
comprehensive digital map information. more
|
ATTENDING 3GSM? Connect with others in the WIPCONNECTOR Directory.
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