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THE CONNECTOR News from the Wireless Industry Partnership
January 2007 - V 5.0

Greetings!

Before you ?tell me what you want, what you really, really want?, I need you to ?tell me what you got, what you really, really got?.

I?ve watched and read a number of company pitches lately, having attended the Service Provider Investment Event (SPIF) in Vancouver last week, and Under the Radar later last year. The most often heard comment from the investors: ?interesting presentation, but what do they really have?? Succinctly pitching your company is probably one of the hardest tasks, particularly for the engineer CEOs who often get over excited about protocol stacks and detailed pictures of ethernet clouds.

Here are a few of tips:

  • Use the rule of three - if there are only three points that you would like to leave your audience with, what would they be.
  • Make sure you know your audience ? there is no need to repeat to a carrier about their problem with churn or how big the wireless sector is.
  • Know how to articulate in your first line: "We are in the business of : "
  • If you use PPT ? keep bullets extremely simple, sentences aren't necessary, you can expand when you speak but also use visuals that are crisp and clear. Consider that bullets have a 10% message retention while visuals have 50%.
I would also recommend getting a marketing professional to review your information, someone who isn?t as intimately involved in the details of your business. I actually find it really hard to be succinct about my own messages, but am really good at coming up with messages for others!

In a week I?ll be in Barcelona for 3GSM ? I?d be happy to meet with you and talk about your pitch.

Finally, I?d like to give a warm welcome to ACCESS and the WSA who have recently joined WIP ? more on them below.

Best, Caroline
Your global ?connector? for the wireless and mobile industry

WIP is an international networking community of companies and associations accelerating the time to market of innovators. The WIP portal has the largest listing of Developer Programs and industry organizations and also features the WIPConnector Directory - a unique profiling and search tool.

Showcase and enhance your network today by partnering WIP or becoming a member.

In this Month's Newsletter (Click on the title to read the article)
  • WIP Activities and Members attending 3GSM
  • Featured Developer Program - ACCESS
  • WIP Partners - News & Featured Members
  • Go-To-Market - featuring Terry Hughes of otaView
  • Special Offer for WIP Members - Frost and Sullivan Conference

  • Featured Developer Program - ACCESS
    Access 2

    ACCESS Developer Network (ADN) is a global program connecting developers to tools, technical information, comprehensive support, and distribution channels. ADN provides support to mobile developers in launching applications and services for ACCESS Garnet(TM) formerly called Palm OSŪ and the next- generation ACCESS Linux Platform(TM) Development Suite. ADN will be rolling out detailed technical and business information throughout 2007 while driving innovation on the ACCESS Garnet platform.

    Join ADN Today
    Membership is free
    (Note: If you are currently a registered member of the PalmSource Developer Community, your information will be migrated).

    Be one of the first to develop for the platform by applying for the Inside Track Program to gain exclusive early access to pre-release tools, resources, and sync-up opportunities.

    Once your application has been submitted, it will be reviewed by the ADN team. Upon approval, you will be required to complete a Non-Disclosure Agreement prior to accessing the tools and documentation; information submitted remains confidential and is not shared without permission.

    Apply for Inside Track today

    Visit ACCESS at 3GSM in the Courtyard at CY06
    WIP will be there Monday and Thursday from 9am to 1pm.


    WIP Partners - News & Featured Members
    WSA

    WIP Welcomes the WSA to the Partnership!

    The WSA (formerly the Washington Software Alliance) was founded in 1984 and is the largest statewide technology trade association in the U.S. The WSA boasts 1000 members across the spectrum of the technology industry from software publishers, custom software developers, computer system integrators, wireless carriers, mobile content providers, video game producers and developers, technology integration consultants, technical staffing companies, service providers from the accounting, legal and creative industries, venture capitalists, educational institutions, individuals and students.

    The WSA serves its members with discounted business services, educational events, seminars and conferences, excellent networking opportunities and industry advocacy.

    The WSA Wireless/Telecom SIG meets 6x/year to foster educational and business development opportunities that support telecom and wireless- focused companies in Washington state.

    Check out the benefits of WSA membership here. ________________________________________

    WINBC features NOVAX
    Novax, a privately held company, is an Integrated Transportation Services Corporation (ITSC), providing knowledge, technology and services to the intelligent transportation systems marketplace. more

    OTTAWA WIRELESS CLUSTER features bITHEADS
    bitheads is the software product-building partner that has helped RIM, 3Com, BelAir Networks, Cryptologic, IBM and many others get award-winning software products to market faster. bitHeads? unique ProductStrea(TM) approach provides rapid deployment product development teams, a proven methodology for building new products faster and a partnership model based a commitment to successful delivery. more

    MX ALLIANCE of Scotland features PICSEL TECHNOLOGIES
    Picsel has quickly grown into a global solutions provider with strategically located offices in Japan, China, Korea, Malaysia and the US. The company's success is built around its groundbreaking ePAGE(TM) technology, a multimedia content engine enabling interaction with every type of content, in all its original richness, on any kind of device. more

    TORINO WIRELESS (Turnin, Italy) features MICRONTEL
    Microntel designs, engineers and manufactures Access Control, Time Attendance and Shop Floor Data Collection Systems. Founded in Torino in 1986, the company develops state-of-the-art, customized hardware and software solutions committed to data gathering and processing. Services and products are supplied to 3000 companies to date, including USA renowned brands. more

    WIP partners with wireless organizations and associations around the world - see them featured on the Partner Page of the website. Every month we feature the associations, their events or activities and their members online and in the newsletter. Ask your organization to partner with WIP today!

    _________________________________________
    Wireless Association Dinner during 3GSM
    Sunday, February 11, 2007, Barcelona
    Contact us to ensure your association attends.


    Go-To-Market - featuring Terry Hughes of otaView
    Terry Huges of OTA

    Although I call myself Terry, my given name is actually Terence. Throughout my career I have used Terence as my go-to-market mnemonic. I?ll share with you that mnemonic today, and if there?s one thing you should take away from this article, it?s to remember ?the Terence sales process?; it works! Think about how you can apply TERENCE to your current sales challenges.

    The best example of TERENCE in my career was when I took over sales at a company with annual revenues of $0.5M Within 2 years, annual revenues had become $3.4M, we had become well known within the industry, and we had some really high profile reference customers.

    This is how we did it.
    T ARGET: instead of trying to sell to everyone, we focused 100% on the lucrative carrier market. We set ourselves a goal of $3M in revenue and 10 carrier customers within 2 years.
    E STABLISH: selling to carriers required a different class of product and a different set of skills; we re- structured internally before going out there.
    R ELATIONSHIPS: although it was expensive, we attended all the tradeshows and industry events, we presented our vision and wrote groundbreaking white papers, we joined the associations, and we adopted a consultative selling approach. The carriers started approaching us to do business!
    E VALUATION: we were proactive about providing packaged evaluations on our terms, and when carriers did on-site assessments our ?Establish? phase had made us prepared and ready with most of the answers.
    N URTURE: carriers were notorious for dragging their heels, so we had to be assertive. We went to them with a well-thought out execution plan including timescales, and we were prepared to walk if they wanted to move more slowly.
    C LOSE: instead of putting all of our hope in Vodafone, we signed several tier 2 carriers first, which gave us great experience and some great revenues in shorter timescales.
    E XPAND: our solution was GSM circuit- switched but our roadmap was GPRS; carriers bought the GSM solution because of what we would be able to do when GPRS was launched.

    That all happened in 1999, and that company is still going strong!

    Terry Hughes runs a wireless sales consultancy company in Canada, called otaView. otaView is a member of WIP. Terry has spent the last 20 years in telecoms in Europe, mainly heading up sales and business development, including 7 years at Vodafone and 4 years at 2 start-ups. Before setting up otaView he was VP Sales at Zi Corporation for 4 years, licensing embedded software to OEMs. Having worked within the world?s biggest carrier, then spending many years selling to carriers and handset manufacturers, Terry has seen it all ? and sold it all !

    WIP will feature a Go-To- Market article every month. Submissions welcome from members.


    Special Offer for WIP Members - Frost and Sullivan Conference
    Frost & Sullivan

    MOBILE AND WIRELESS ENTERPRISE 2007
    A gathering of IT Executives and Decision-Makers looking for mobile and wireless products and services to achieve their growth objectives. A great opportunity to network and showcase your products to customers. more

    WIP Member offer:
    Attend for $1295 per person (a $700 savings) or
    $2395 for two, which includes a six (6) minute demo opportunity.

    For more information: john.winters@frost.com

    FROST & SULLIVAN
    "Partnering with Clients to create innovative growth strategies." We are a global research and growth consulting firm, having been in business since 1960.


    WIP Activities and Members attending 3GSM
    3gsm

    February 11-15, 2007 - Barcelona, Spain

    WIP has a number of activities planned for 3GSM including:

    1. Hosting the Mobile Monday Peer Awards on Monday. Register quickly as it's near capacity.

    2. Speaking at the Wireless Developer Forum (WDF) on Winning in Wireless.
    Free Registration here.

    3. A WIP networking session at the WDF on Wed noon.

    4. Participating in the ACCESS booth in the Courtyard CY06

    5. Attending the LBS Challenge Awards Ceremony on Tues afternoon hosted by Navteq

    6. Canada @3GSM activities including a Canada/UK partnering event hosted by MDA and CWTA.

    And of course several meetings and attending a few parties including the Whiskey Tasting at 3GSM in the Scottish Pavilion, hosted by the MX Alliance!

    WIP and it's partners look forward to meeting up with you at these events.
    See the schedule here.

    _____________________________________ The WIP Member in... column has been replaced this month with WIP Members at... but will return next month and feature Members in the Service Industry.

    WIP MEMBERS AT 3GSM
    Be sure to connect with these WIP members at 3GSM. For more information on these companies and others visit the WIPConnector Directory.

    RX Networks - Rx Networks is a mobile positioning technology and services company. more

    otaVIEW - a wireless consultancy. more

    m-trends - strategic mobile ecosystem expert. more

    Eqo - Mobile VOIP, IM and social networking. more

    Astraware - Mobile games developer and publisher. more

    Comvu - Mobile webcasting and providing the webcast of the Mobile Monday Peer Awards. more

    Destiny Media - Streaming Video Software . more

    Mobile Acuity - Art image recognition and visual search technology. more

    Tatara Systems - Mobile convergence infrastructure. Stand 1G36. more

    Exmos - CommuniText(TM), a networked messaging system. more

    mixipix - Rich content media and services. more

    Shozu - Send and receive photos, videos and music while you're on the move. more

    Upside Wireless - Mobile Messaging middleware. more

    Austin Wireless Alliance more

    Transclick - the Wireless Multilingual Gateway for SMS, Email and IM translation. more

    Orange Partner Program more

    Ventures West - Venture capital. more

    deCarta - Geospatial software and services. more

    Navteq - a leading provider of comprehensive digital map information. more

    QUICK LINKS

    BECOME A WIP MEMBER TODAY and launch your profile now!

    WIP DEVELOPER PROGRAMS PAGE - the most comprehensive list of Wireless Development Programs on the web

    WIP RESOURCES - Find technical organizations, standards bodies and more....

    WIPConnector DIRECTORY - the Business and Partnership Directory to pinpoint your partners, customers, or next investment.

    MoMoPeer Awards


    LBS Challenge

    F&S Conference


    Mobility PR


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