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THE CONNECTOR News from the Wireless Industry Partnership
January 2007 - V 5.0

Greetings!

Here's my turn to throw my hat into the ring for some 2007 predictions for our wireless/mobile sector!

One thing I don?t have to tell you is that this is an industry on fire. Growth will remain very strong this year. As industry insiders, we will be challenged to stay on top of the growth, the trends and the expectations.

1. The Confusion Equation will not Abate.
Our industry is notorious for its lack of standards. This complex wireless matrix of multiple devices, operating systems and carrier nuances stands between our ability to get quality applications out to customers, for them to use the services, and for greater revenue growth. Granted there are a number of folks developing band-aids and workable solutions, I don?t see a miracle ?fix? by the end of the year. I do see an increased earnest effort to collaborate on solutions by our industry leaders; and more workaround solutions to bypass the big guys all together. Keep in mind though the workarounds tend to be useful for the geeks and early adopters, not a mass market. It does though usually force the big guys to make positive changes. Enter also tools from the open source community and others opening their APIs. This is great ? but is doesn?t make it easier for developers to make choices just yet.

2. An Increase in the Number of Inexperienced Developers
As convergence truly dawns upon us, and wireless/mobility becomes ubiquitous, ?outsiders? are entering the field by the masses. It?s no longer just the domain of the telecom engineers. New Media companies want their websites and games to be wireless; and classic software developers are also being pressured to take their already existing applications to the mobile arena. Unfortunately, most of the newbees don?t understand our development complexities (i.e. see prediction #1). I believe this will lead to developer programs and operators being increasingly stressed to stay on top of requests with their already lean teams. I hope it will cause them to revisit the way they present information and respond to requests ? after all we do want the newcomers, as they help increase the pie for everyone.

2.a. Business/Social Networking
As our wireless community grows, it's going to be even more difficult for us to stay on top of our communications and contacts. This overload will lead to a strong need for quality business networking to find the contacts and information necessary to build a winning business.

3. The True Embrace of Usability
Usability has been paid lip service over the last several years, but I believe this year will finally see usability take its rightful place in the development cycle from the get-go, not as an afterthought. I also mean Usability in a larger sense, including localization, adaptability and as well clarity of messaging. Tell me what you?ve got, what you?ve really really got ? and make it really easy for me to use it again, and again, and again, regardless of what language I speak or any disabilities I might have.

4. The Tipping Point for Location
This will be the year that location based services comes into their own. The ecosystem is in place and is working together from the data providers, the carriers (CDMA anyway) who have the technical pieces they need, and solid Geospatial Platform Providers (GPP). Can Presence be far behind?

Let me know if you have any other thoughts and I?ll publish them in the February Newsletter.

Happy New Year Everyone and best wishes for a peaceful and prosperous 2007!

Til next time,
Caroline Lewko
Caroline (at) wipconnector (dot) com

The slide deck from my presentation on Partnerships from the Developer Forum on December 4 in Cambridge is available for download here.

In this Month's Newsletter (Click on the title to read the article)
  • Mobile Monday and Carnival of Mobilists team up at 3GSM
  • WIP MEMBERS IN: Carrier Solutions
  • WIP PARTNERS AND FEATURED MEMBERS
  • THIS MONTH'S FEATURED MOBILIST - Jeremy Maddock of Teleclick

  • WIP MEMBERS IN: Carrier Solutions
    View of WIP members

    WIP Members with Service Provider / Carrier Solutions include:

    TATARA'S mobile services convergence platform makes it possible to deliver a rich and consistent set of services and content over multiple IP access networks more

    UNITY WIRELESS is developer of infrastructure solutions for OEM and operators of wireless networks including Coverage Enhancement Solutions (CES) and custom designed amplifier sub components more

    MOBIDIA'S wave software solution enables carriers to quickly deploy new, highly differentiated multimedia services, significantly shortening typical multi-year investment cycles. more

    WHITENOISE secures the world's information at rest and in transmission. more

    IN MOTION TECHNOLOGY is a leading supplier of LAN mobilization systems, a new paradigm for the delivery of mobile broadband. more

    RX NETWORKS is a mobile positioning technology and services company. more

    CONTEC INNOVATIONS is a leading provider of service delivery solutions to operators and service providers with great traction in China more

    INFOZECH specializes in providing convergent billing, mediation and rating, interconnect solutions for packet-based communications. more

    Upcoming Themes:
    February - Companies that provide services to our members

    Every month, WIP chooses a theme - a technology, vertical market or a combination of both. WIP members who reflect that theme are featured, (based on key words they have chosen for their WIPConnector profile.


    WIP PARTNERS AND FEATURED MEMBERS

    WIRELESS INNOVATION CONTEST
    This month Partner WINBC features WIC '07, the 4th Annual Wireless Innovation Contest. Featuring an esteemed panel of judges, a mentor panel and an awards ceremony at CTIA, this March in Orlando.

    Open to companies and students in Canada and the US.
    Deadline for Registration:
    January 29, 20007

    ____________________________________________
    OTTAWA WIRELESS CLUSTER features TINYVIEW.
    Tinyview is a Mobile LBS technology developer based in Ottawa. Its SVGT based MLBS platform easily integrate with any location relevant contents quickly and deliver graphics rich contents to mobile device in the most efficient way as compare to other offerings in the market.

    Its beta version of iMapia mobile mapping service demonstrates many of the flexibility and benefits. It enables you to get maps, driving directions and local points of interest such as banking, restaurants, shopping centers etc., directly from your cell phone, Treo, Blackberry or other Java enabled mobile devices. Powered by its MLBS platform, iMapia uses as little as 3-4 KB of wireless data per map download compared to 30-40KB for gif or jpg image maps, integrates with real time restaurants guide. One other great feature is that once a map is downloaded, iMapia allows unlimited local interaction such as panning and zooming without the need to wait and download another map. This feature reduces the amount of redundant data traffic by more than 90%. Maps can be pre-downloaded for use out of cellular carrier range.

    WNL protects media and content distribution, with innovative identity-preserving features and functions including unprecedented circumvention-detection capabilities

    WIP partners with wireless organizations and associations around the world - see them featured on the website. Every month we feature the associations, their events or activities and their members online and in the newsletter. Ask your organization to partner with WIP today!

    _________________________________________
    Wireless Association Dinner during 3GSM
    Sunday, February 11, 2007, Barcelona
    Contact us to ensure your association attends.


    THIS MONTH'S FEATURED MOBILIST - Jeremy Maddock of Teleclick

    Mobile Social Networking: A Growing Phenomenon

    It's no secret that online social networking communities have reached a near-legendary level of success over the past few years, with sites like MySpace, FaceBook, and Orkut attracting memberships in the tens of millions.

    Like it or not, the broadband-connected PC has become one of chief communication platforms of modern times, as countless friendships, love affairs, and lucrative business connections are created each and every day on the world wide web.

    The world wide web, however, no longer exists solely on conventional computers, and is becoming accessible from virtually anywhere, even on the smallest of wireless devices. It seems inevitable, therefore, that social networking, with its emphasis on instant, long distance communication, will become a primarily mobile phenomenon in the years to come.

    This important paradigm shift seems to have started in earnest over the past year, 2006, in which America's largest wireless carriers all jumped on the social networking bandwagon, rolling-out a variety of specialized mobile communication services. The largest U.S. carrier, Cingular Wireless, has embodied an especially determined attitude to this important new market.

    Several months ago, the company's executive directory of segment marketing and sponsorships, David Garver, was quoted as saying that Cingular will host as many social communities as possible in the future. ?Will social network applications be some of the biggest applications Cingular sells? Yes,? Garver insisted.

    Since then, Cingular has worked hard to promote Rabble, a $3/month mobile communication and information-sharing platform launched in partnership with San Diego-based Intercasting Corp. More recently, the carrier has also launched a fully functional version of MySpace for wireless devices.

    This hot new service will soon be extended to work on 90% of Cingular handset models, allowing users to read and respond to their MySpace email messages, write blog entries, and upload photos onto their personal homepages, at a cost of just $2.95 per month.

    In terms of revenue potential, $2.95 per user might not seem like much for the industry to get excited about, but Cingular and other wireless carriers have come up with a number of ways to turn these services into cash.

    First and foremost, the availability of advanced wireless communication features will increase the mobile data bandwidth used by subscribers, creating additional revenue for carriers, and ultimately encouraging users to sign up for unlimited data plans.

    Mobile search and banner advertising are also expected to be important revenue generators for businesses involved in the roll-out of mobile social networking, as big name advertisers begin to realize the value of promoting via the third screen.

    Overall, it seems that strong all-round revenue will be a natural long-term consequence for whatever companies are best able to ride the growing wave of wireless social networking. Let the race continue... .

    Jeremy Maddock is a successful freelance writer, webmaster, and Internet entrepreneur from Victoria, Canada. Click here for more information.


    Mobile Monday and Carnival of Mobilists team up at 3GSM
    Mobile Awards

    Coming to Barcelona for the 3GSM World Congress? Then don?t miss the MobileMonday Global Peer Awards 2007 on Monday, February 12th starting at 3PM. Peer award finalists will compete live before the community and a world-class jury.

    The MCs
    Caroline Lewko of WIP and Rudy deWaele of m-trends .

    The Jury
    Oliver Star, MobileCrunch
    Carlo Longino, Tech Dirt Wireless, Mobhappy
    Kelly Goto, Gotomedia
    Russell Buckley, Mobhappy
    Peter Vesterbacka, Some Bazaar
    Daniel Appelquist, Senior Technology Strategist, Vodafone Group (Dan?s Blog)

    The Venue ? Espacio Movistar
    Opened in September 2006 by Telefónica Móviles, the mobile arm of Telefónica Group.

    To Enter the Contest
    Check out the Peer Award Website

    To Register to Attend
    Sign up here.

    QUICK LINKS

    BECOME A WIP MEMBER TODAY and launch your profile now!

    WIP DEVELOPER PROGRAMS PAGE - the most comprehensive list of Wireless Development Programs on the web

    WIP RESOURCES - Find technical organizations, standards bodies and more....

    WIPConnector DIRECTORY - the Business and Partnership Directory to pinpoint your partners, customers, or next investment.



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