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Greetings!
Here's my turn to throw my hat into the ring for some
2007 predictions for our wireless/mobile sector!
One thing I don?t have to tell you is that this is an
industry on fire. Growth will remain very strong this
year. As industry insiders, we will be challenged to
stay on top of the growth, the trends and the
expectations.
1. The Confusion Equation will not
Abate.
Our industry is notorious for its lack of standards.
This complex wireless matrix of multiple devices,
operating systems and carrier nuances stands
between our ability to get quality applications out to
customers, for them to use the services, and for
greater revenue growth. Granted there are a number
of folks developing band-aids and workable solutions,
I don?t see a miracle ?fix? by the end of the year. I
do see an increased earnest effort to collaborate on
solutions by our industry leaders; and more
workaround solutions to bypass the big guys all
together. Keep in mind though the workarounds tend
to be useful for the geeks and early adopters, not a
mass market. It does though usually force the big
guys to make positive changes. Enter also tools from
the open source community and others opening their
APIs. This is great ? but is doesn?t make it easier for
developers to make choices just yet.
2. An Increase in the Number of Inexperienced
Developers
As convergence truly dawns upon us, and
wireless/mobility becomes ubiquitous, ?outsiders? are
entering the field by the masses. It?s no longer just
the domain of the telecom engineers. New Media
companies want their websites and games to be
wireless; and classic software developers are also
being pressured to take their already existing
applications to the mobile arena. Unfortunately,
most of the newbees don?t understand our
development complexities (i.e. see prediction #1). I
believe this will lead to developer programs and
operators being increasingly stressed to stay on top
of requests with their already lean teams. I hope it
will cause them to revisit the way they present
information and respond to requests ? after all we do
want the newcomers, as they help increase the pie
for everyone.
2.a. Business/Social Networking
As our wireless community grows, it's going to be
even more difficult for us to stay on top of our
communications and contacts. This overload will
lead to a strong need for quality business networking
to find the contacts and information necessary to
build a winning business.
3. The True Embrace of Usability
Usability has been paid lip service over the last
several years, but I believe this year will finally see
usability take its rightful place in the development
cycle from the get-go, not as an afterthought. I
also mean Usability in a larger sense, including
localization, adaptability and as well clarity of
messaging. Tell me what you?ve got, what you?ve
really really got ? and make it really easy for me to
use it again, and again, and again, regardless of
what language I speak or any disabilities I might
have.
4. The Tipping Point for Location
This will be the year that location based services
comes into their own. The ecosystem is in place and
is working together from the data providers, the
carriers (CDMA anyway) who have the technical
pieces they need, and solid Geospatial Platform
Providers (GPP). Can Presence be far behind?
Let me know if you have any other thoughts and I?ll
publish them in the February Newsletter.
Happy New Year Everyone and best wishes for a
peaceful and prosperous 2007!
Til next time,
Caroline Lewko
Caroline (at) wipconnector (dot) com
The slide deck from my presentation on
Partnerships from the
Developer Forum on December 4 in Cambridge is
available for download here.
| WIP MEMBERS IN: Carrier Solutions |
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WIP Members with Service Provider / Carrier
Solutions include:
TATARA'S mobile services convergence
platform makes it possible to deliver a rich and
consistent set of services and content over multiple
IP access networks more
UNITY WIRELESS is developer of
infrastructure solutions for OEM and operators of
wireless networks including Coverage Enhancement
Solutions (CES) and custom designed amplifier sub
components more
MOBIDIA'S wave software solution
enables
carriers to quickly deploy new, highly differentiated
multimedia services, significantly shortening typical
multi-year investment cycles. more
WHITENOISE secures the world's information
at rest and in transmission. more
IN MOTION TECHNOLOGY is a leading
supplier of LAN mobilization systems, a new paradigm
for the delivery of mobile broadband. more
RX NETWORKS is a mobile positioning
technology and services company. more
CONTEC INNOVATIONS is a leading provider
of service delivery solutions to operators and service
providers with great traction in China more
INFOZECH specializes in providing
convergent billing, mediation and rating, interconnect
solutions for packet-based communications. more
Upcoming Themes:
February - Companies that provide services
to our members
Every month, WIP chooses a theme - a
technology, vertical market or a combination of
both. WIP members who reflect that theme are
featured, (based on key words they have chosen
for their WIPConnector
profile.
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| WIP PARTNERS AND FEATURED MEMBERS |
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WIRELESS INNOVATION CONTEST
This month Partner WINBC
features WIC '07, the 4th Annual
Wireless Innovation Contest. Featuring an esteemed
panel of judges, a mentor panel and an awards
ceremony at CTIA, this March in Orlando.
Open to companies and students in Canada and the
US.
Deadline for Registration:
January 29, 20007
____________________________________________
OTTAWA WIRELESS CLUSTER
features TINYVIEW.
Tinyview is a Mobile LBS technology developer based
in Ottawa. Its SVGT based MLBS platform easily
integrate with any location relevant contents quickly
and deliver graphics rich contents to mobile device in
the most efficient way as compare to other offerings
in the market.
Its beta version of iMapia mobile mapping service
demonstrates many of the flexibility and benefits. It
enables you to get maps, driving directions and local
points of interest such as banking, restaurants,
shopping centers etc., directly from your cell phone,
Treo, Blackberry or other Java enabled mobile
devices. Powered by its MLBS platform, iMapia uses
as little as 3-4 KB of wireless data per map download
compared to 30-40KB for gif or jpg image maps,
integrates with real time restaurants guide. One
other great feature is that once a map is
downloaded, iMapia allows unlimited local interaction
such as panning and zooming without the need to
wait and download another map. This feature
reduces the amount of redundant data traffic by
more than 90%. Maps can be pre-downloaded for use
out of cellular carrier range.
WNL protects media and content distribution, with
innovative identity-preserving features and functions
including unprecedented circumvention-detection
capabilities
WIP
partners with wireless organizations and
associations around
the
world - see them featured on the
website. Every month we feature the
associations, their events or activities and their
members online and in the newsletter. Ask your
organization
to partner with WIP today!
_________________________________________
Wireless Association Dinner during 3GSM
Sunday, February 11, 2007, Barcelona
Contact us to ensure your association attends.
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| THIS MONTH'S FEATURED MOBILIST - Jeremy Maddock of Teleclick |
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Mobile Social Networking: A Growing
Phenomenon
It's no secret that online social networking
communities have reached a near-legendary level of
success over the past few years, with sites like
MySpace, FaceBook, and Orkut attracting
memberships in the tens of millions.
Like it or not, the broadband-connected PC has
become one of chief communication platforms of
modern times, as countless friendships, love affairs,
and lucrative business connections are created each
and every day on the world wide web.
The world wide web, however, no longer exists solely
on conventional computers, and is becoming
accessible from virtually anywhere, even on the
smallest of wireless devices. It seems inevitable,
therefore, that social networking, with its emphasis
on instant, long distance communication, will become
a primarily mobile phenomenon in the years to
come.
This important paradigm shift seems to have started
in earnest over the past year, 2006, in which
America's largest wireless carriers all jumped on the
social networking bandwagon, rolling-out a variety of
specialized mobile communication services. The
largest U.S. carrier, Cingular Wireless, has embodied
an especially determined attitude to this important
new market.
Several months ago, the company's executive
directory of segment marketing and sponsorships,
David Garver, was quoted as saying that Cingular will
host as many social communities as possible in the
future. ?Will social network applications be some of
the biggest applications Cingular sells? Yes,? Garver
insisted.
Since then, Cingular has worked hard to promote
Rabble, a $3/month mobile communication and
information-sharing platform launched in partnership
with San Diego-based Intercasting Corp. More
recently, the carrier has also launched a fully
functional version of MySpace for wireless
devices.
This hot new service will soon be extended to work
on 90% of Cingular handset models, allowing users to
read and respond to their MySpace email messages,
write blog entries, and upload photos onto their
personal homepages, at a cost of just $2.95 per
month.
In terms of revenue potential, $2.95 per user might
not seem like much for the industry to get excited
about, but Cingular and other wireless carriers have
come up with a number of ways to turn these
services into cash.
First and foremost, the availability of advanced
wireless communication features will increase the
mobile data bandwidth used by subscribers, creating
additional revenue for carriers, and ultimately
encouraging users to sign up for unlimited data
plans.
Mobile search and banner advertising are also
expected to be important revenue generators for
businesses involved in the roll-out of mobile social
networking, as big name advertisers begin to realize
the value of promoting via the third screen.
Overall, it seems that strong all-round revenue will be
a natural long-term consequence for whatever
companies are best able to ride the growing wave of
wireless social networking. Let the race continue...
.
Jeremy Maddock is a successful freelance
writer,
webmaster, and Internet entrepreneur from Victoria,
Canada.
Click
here
for more information.
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Mobile Monday and Carnival of Mobilists team up at 3GSM |
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Coming to Barcelona for the 3GSM World Congress?
Then don?t miss the MobileMonday Global Peer
Awards 2007 on Monday, February 12th starting at
3PM. Peer award finalists will compete live
before the community and a world-class
jury.
The MCs
Caroline Lewko of WIP and
Rudy deWaele of m-trends .
The Jury
Oliver Star, MobileCrunch
Carlo Longino, Tech
Dirt Wireless, Mobhappy
Kelly Goto, Gotomedia
Russell Buckley, Mobhappy
Peter Vesterbacka, Some
Bazaar
Daniel Appelquist, Senior Technology Strategist,
Vodafone Group (Dan?s Blog)
The Venue ? Espacio
Movistar
Opened in September 2006 by Telefónica Móviles,
the
mobile arm of Telefónica Group.
To Enter the Contest Check out the
Peer
Award
Website
To Register to Attend
Sign up here.
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ATTENDING 3GSM? Connect with others in the WIPCONNECTOR Directory.
WIP is again participating in the Developer Conference in Barcelona - sign up today.
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