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February 2008 . Vol. 2 | archive
[web content + strategy]

Without good web copy, the best team of designers and programmers in the world can't help you. The goal is good writing and a clear, concise message that speaks to the target audience.

But let's assume that you already have that: Maybe you're repurposing some amazing copy that you've used for another medium - a print piece, perhaps. How can you adapt it to work well online?

If you want people to find you, you have to speak to search engines. But if you want them to stay, you have to speak to people. Writing for search and writing for visitors are often competing endeavors.

[quote]

"The Star Trek computer doesn't seem that interesting. They ask it random questions, it thinks for a while. I think we can do better than that."

- Larry Page
 
Co-Founder & President of Products: Google Inc.
[featured orbiteer]


Meet Erin Byrne
Lead Developer for growinglean.com

As a Web/Multimedia Developer, Erin is an expert in Flash development and HTML/CSS. In addition to her work in interactive design, Erin also lends a hand with the development and production phases of web projects. Erin joined the Orbit team in 2004 after graduating from the Illinois Institute of Art at Schaumburg.
[entertainment]

In the past few years, changes in local tax laws have benefited the entertainment industry, inviting more film and television production to take place alongside Chicago's bustling theatre scene.

Orbit has built web sites for a variety of entertainment-related companies. Check out these examples:

www.BigCamerasChicago.com
www.MidwestFilm.com
www.RemyBumppo.org

[connect]

For more information on Orbit Media, call us at 773.348.4581 or email us.




[recent site launches]

www.goldenapple.org


The Golden Apple foundation honors teachers "as grandly as Hollywood honors its movie stars." Building on a design by our agency partner, Grady, Campbell, Orbit developed this site and created Flash animation.

www.growinglean.com



Inviting and informative: the Growing Lean site is dedicated to helping children and teens develop healthier lifestyles.



[i didn't know Orbit did that!]

Web Site Features
Calendars, galleries, login areas...

If you've seen a feature on a web site, there's a good chance we've done something similar. More importantly, we can explain why we built it the way we did and discuss the pros and cons of that approach.


[awards & honors]

Orbit's work was recently published in LogoLounge 4: International Identities by Leading Designers.

Our own identity is featured in this best-selling book series.