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January 2008 . Vol. 2 | archive
[web features+ web services]

This month marks the start of my 8th year planning Web sites. (Believe it or not, that first site is still live. And no, I won't tell which one it is.)

In that time, Orbit has launched hundreds of sites, and we're looking forward to many more successful projects. But this anniversary, I'm taking some time to reflect on what I've learned about our clients and their primary needs.

Far and away, the three most popular Web services we provide are:

  1. Search-engine friendliness: get your site to rank high
  2. Flash animation: make sure it looks good
  3. Content management: make free updates forever

In other words, people want sites that are easy to find, easy to update, and easy on the eyes. About 90% of the Web sites we build have these elements, so let's break each down a bit and talk about why they're so popular.

[quote]

"I view this year's failure as next year's opportunity to try it again."

- Gordon Moore
- Co-Founder & Chairman Emeritus: Intel Corporation

[featured orbiteer]


Meet
Rich Martin

Art Director for Advanced Dermatology

Rich joined Orbit as an Art Director in 2005 and has successfully executed print and online brand-development projects for clients both large and small. Rich's extensive background in print marketing, in conjunction with his passion for typography and branding, make him an expert in visual communication. In addition to his work on established brands, Rich conceptualizes and develops intelligent brand solutions for new and emerging clients.

Rich's previous corporate experience includes design roles at McKnight Kurland Baccelli, Edelman Worldwide, and Addison. A graduate of Northern Illinois University, Rich often guest lectures at his alma mater on the topic of branding and identity design.

[real-estate developers]



According to the National Association of Realtors, 80% of buyers use the Internet as a source when searching for a new space. To capture this market, real-estate developers must have top-notch Web sites. Take a look at some Orbit has built:

The Meadows
Davis Street Land Company
Quest Development Group, LLC.




[latest site launches]

www.ztrim.com



Learn and shop. This informational site is organized by client type and includes thorough product-benefit facts and links to an online store.


www.pinemountainbrands.com



For this well-known fire log manufacturer, we created a promotional site featuring welcoming Flash designs, customer-friendly interactive elements, and fun downloads.




[i didn't know Orbit did that!]

Print Collateral
Your customers are busy people. That's why it's important to give them printed materials they can read at their leisure or share with others.





[connect]

For more information on Orbit Media, call us at 773.348.4581 or email us.