DALLAS, Texas-AUGUST 24, 2009-Columbus, Ohio-based PMD Furniture Direct, Inc., one of the most innovative, successful and fastest growing companies in the United States home furnishings industry, has named Dallas-based m strategies inc. (MSI) public relations agency of record. The agency will handle emerging and traditional public relations initiatives for the company as it moves toward a franchise model.
"We are thrilled to start this business relationship with m strategies because they have demonstrated to us that they have what it takes to navigate the changing media-scape and PR 2.0," said Joe Armetta, Chief Marketing Officer for PMD. "They also have a proven track record in the franchise sector, so we are looking forward to superb results that will benefit our business."
"PMD Furniture Direct is a forward-thinking company that is evolving for strategic expansion," said L. Michelle Smith, President and CEO of m strategies inc. "With the agency's experience in franchise development, recruitment public relations, paired with the marketing team assembled by PMD, I have no doubt that we can give the brand the positive exposure they deserve."
MSI will work in tandem with Orange County, CA-based Frandeavor to raise awareness of PMD's new franchise development efforts.
Best known in the franchise industry for their work with international, national and super regional quick-service brands, the agency has also developed and executed innovative and award-winning campaigns for major brands in the consumer services and consumer packaged goods arena.
MSI has also been on top of surfacing social media trends and produced engaging
work that connected with audiences in blogging well before the current surge in social media interest. The agency orchestrated the launch of an award-winning blog for mothers for a children's hair care brand five years ago. Recently, the agency ushered a well-known restaurant chain onto Twitter with a 10-city community-focused initiative that garnered more than 100 million media impressions and multiple editorial placements across the country. Restaurants and Institutions noted the agency's work in June. Just this year, the agency launched its own array of social media platforms including a blog called m-musings (mstrategiesinc.typepad.com), a YouTube "vlog" called m-perspective (www.youtube.com/mstrategiesinc) and presence on Twitter (@mstrategiesinc).
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About MSI
m strategies inc. (MSI) is a full-service public relations firm specializing in traditional and emerging media strategy, media training and messaging. By leveraging the relationships, influence and credibility of conventional, social and online media to effectively communicate our clients' messages to important stakeholders, the agency produces award-winning work for the national and international accounts of publicly and privately-held corporations across an array of industries. For more information, visit www.mstrategiesinc.com.
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