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COLOMER USA MULTICULTURALGROUP NAMES M STRATEGIES INC.
PUBLIC RELATIONS AGENCY OF RECORD
FOR CREME OF NATURE AND AFRICAN PRIDE |
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JACKSONVILLE, FL- March 16, 2009 -Colomer USA Multicultural Group has named Dallas-based m strategies inc. (MSI), public relations agency of record for two of their well-known hair care brands, African Pride® and Creme of Nature®. MSI will handle all public relations initiatives for the brands' retail and professional lines throughout North America and the Caribbean.
"We are extremely pleased to engage m strategies to help take the Creme of Nature and African Pride brands to the next level," said Shawn K. Tollerson, Vice President of Marketing for Colomer. "Their deep knowledge of our segment and award-winning work in beauty is particularly impressive, so we have no doubt they will deliver the kind of results that will translate into our business success." |
"Creme of Nature and African Pride have strong brand equity and the extraordinary potential to be market leaders," said L. Michelle Smith, President and CEO of m strategies inc. "Shawn has assembled an incredible team of brand and marketing professionals, and with the addition of my team, I'm certain that we can give these brands the exposure and awareness that they deserve. We look forward to delivering outstanding results for Colomer."
m strategies inc. is best known in the beauty industry for extravagant editor events for the launch of well known ethnic beauty brands, an award-winning self-esteem campaign for an innovative children's hair care line of products, the successful product launches of professional and retail hair care brands for women and men, and ground-breaking cross-promotional campaigns with national and international brands and celebrity spokespeople.
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About MSI
m strategies inc. (MSI) is a full-service public relations firm specializing in traditional and emerging media strategy, media training and messaging. By leveraging the relationships, influence and credibility of conventional, social and online media to effectively communicate our clients' messages to important stakeholders, the agency produces award-winning work for the national and international accounts of publicly and privately-held corporations across an array of industries. For more information, visit www.mstrategiesinc.com.
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About the Colomer USA Multicultural Group
Colomer USA is the manufacturer of Creme of Nature®, African Pride®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. In addition to Colomer's headquarters in Spain, the global corporation has facilities in the United States, Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, FL.For more information on Colomer USA's family of products, visitwww.cremeofnature.com or www.african-pride.com.
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