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L to R: Travis Boerema, Ana Garza, Bill Close, Al Schmidutz, Hank Donker,
Joe Lidgard, Kent Sullivan
When it comes to digital output solutions, Steelcase, Inc. in Grand Rapids, Michigan, stands ahead of the curve. "As the traditional market started to contract and non-offset media gained broader acceptance, we were already a mature digital provider," explains Al Schmidutz, manager of the 7-member printing/signage team. Equipped with a Ricoh C900, Canon C7000, two IR1102s, as well as a full-bindery, the FSC certified shop understands the capability and limitations of digital print and the importance of process integration.
Schmidutz is intrigued by the enormous potential of QR codes, a matrix barcode, readable by QR scanners, camera phones and smartphones. "Creating a QR code is simple," explains Schmidutz. You can create your own by visiting any of several sites such as http://qrcode.kaywa.com/
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