Managers Share Money-Savers & Money-Makers
 Signage and mailing discounts were among the new avenues generating the greatest return in the past 12 months.
Most successful new ventures:
Adding parking signs and vinyl cutter to the line-up of services has added about $35,000 to one shop's annual revenue.
Wide-format printing of posters, banners and signs has increased over 100% YTD year for yet another in-plant.
Huge postal discounts are being enjoyed by one Mail Center simply by having the Bound Printed Matter indicia printed on books so they can be mailed at $1.46 rather than $5 each.
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Skupien Wins IPMA's Ad Design Contest
 Four ads designed by Stephanie Skupien, graphic designer with the City of Boise, have been chosen as the winners in IPMA's "Design Our Ad" Contest. These ads will be featured in journals throughout the year. The first ad will appear in the September issue of In-Plant Graphics. Skupien believes do-it-yourself desktop programs can't replace the eye of a professional designer. "We can provide design more efficiently and troubleshoot any problems that arise." |
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Increase Response Rates & Enjoy a Terrific Lunch!
 Lunch & Learn! Integrated Marketing:
The Next Step for
In-Plants
Tuesday, October 5
12-1:30 p.m.
Join In-Plant Graphics Editor Bob Neubauer and IPMA's Immediate Past President Debbie Pavletich as they facilitate a lunch and learn session featuring success stories by in-plants from several industry segments that have incorporated integrated marketing components including TransPromo, VDP, pURLS, and Quick Response (QR) codes to maximize profits and minimize costs.
Four prominent equipment sponsors: HP Indigo, Kodak, Ricoh and Xerox will join the discussion, along with software supplier sponsors, interlinkONE and Printable Technologies, who will demo successful campaigns launched by in-plants. Barb Pellow with InfoTrends will also be presenting supporting data.
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Present at IPMA 2011 -- Save on Your Registration
 Share your print and mail experiences at IPMA's 2011 conference. IPMA
in-plant members, who are selected to speak, will receive a reduced registration speaker rate.
Deadline for Submissions is October 1, 2010
Suggested Topics/Submit Proposal... |
Take a Free Test Drive of the Ultimate Guide Online
 IPMA has expanded its member offerings to include InfoTrends' e-Learning programs and Ultimate Guide Online buyers guide. Take a test drive and see what these resources can do!
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