*  Scanning and archiving services

*  Large-format and signage

*  Graphic Design Services

*  Considering taking on yearbook production for Elementary and Middle schools

*  Photo kiosk in the student union -- working with Kodak to develop custom university borders

*  Introduction of promotional items customized with department and/or event logos (pens, t-shirts, stress balls, toothbrushes, etc.)

*  Setting up a digital storefront with static, as well as custom products

*  Working to offer custom holiday cards for the upcoming holiday season
*  Scanning/digitizing of documents backed by HIPPA trained staff and security measures

*  Developing variable data services by exploring the "fun" personalization options offered by XMpie (i.e. marketplace).
*  Exploring options for customized digital prints, such as photo books, announcements, notecards, thank-you notes

*  Managing the electronic information that goes out to  distributors and dealers, thus showing a cost savings for the company

*  Offering all our manuals on CD and also managing that media. We also burn CDs and DVDs for our Marketing Department as well as others as requested, averaging $28,000 per year. We also do video and have increased the number of instructional videos. We have begun to include linked video clips into many of our instructions which has greatly improved their usability.
*  Stepping up insourcing opportunities
*  Analyzing print use on multi-function devices and repatriating that volume to the print centers

*  Upgrading our legacy print submission tool (internally built) to the EFI Web-to-Print product. We have also purchased PACE and Dynamic Scheduling modules to complement the Digital Store Front application.

*  Upgraded HP wide-format printers to two Canon 8100s

*  Scanning system

*  Pursuing (currently outsourced) ID card work. We have provided quotes and sample ID cards printed on our Indigos. As a result, we will be doing our first live ID card run in September. It is a small quantity, one-time job, but it will show that we can produce them faster and cheaper than an outside vendor. Hopefully, it will open the door for our garnering all of the ID card business once the current contract expires.

 

In-Plants are also turning up the heat on their marketing efforts:

 

*  Keeping more work inhouse than ever (almost everything). Working hard to produce everything that we possibly can on the large, yearly projects. This includes everything from getting the design of literature altered to better fit our equipment, creative scheduling and labor solutions to meet massive print volumes with short turnaround, and doing whatever we can to beat outside quotes on work that was previously outsourced.

*  Looking to pursue some insourcing opportunities to supplement our slow months

*  Working to have entire staff understand that we are down in numbers; asking more clients to look at our shop for their needs, go digital instead of offset (which we don't offer).
*  Making more on-campus sales calls; combination of email advertising and print advertising primarily using postcards targeted to specific groups; personal calls by customer service representatives to any customer who has been going to outside printers; inviting specific departments for small group tours; annual open house including workshops on select topics
*  Taking an 'awareness' approach to marketing our services on campus -- making the campus aware that we exist and the different promotions and services we have available
*  Being part of the team that headed a "Keep it on campus" initiative to encourage campus departments to support university services in an effort to keep funds on campus. This campaign increased awareness of services available on campus and worked to foster support of our community. We launched the campaign during the university's budget prep cycle and the state's legislative session -- it had an impact on those on campus and many departments on the committee saw an increase in business as a result.