"When USPS makes changes, we look to see who is going to be affected and offer suggestions for keeping costs down," explains Beth Gatewood, assistant administrator of Printing, Mailing and Document Production  Services at the University of Oklahoma in Norman. "For example, two years ago when the USPS Price List came out we started crunching numbers and found if the Athletic Department's media guides were mailed as Bound Printed Matter rather than Media Mail, they could save money." That switch ended up saving $6,000! 
 
The two-time award winning 10 person mail team, which processes 5 million pieces of outgoing mail annually, delivers not just mail, but huge savings.

 

 

InterACT, August 10-11 in Rosemont, IL, will help printers 

struggling with how to fit into the modern media mix by focusing on how Print, Mobile, Social and On-line communications are being deployed to create interactive, cross-media marketing campaigns. Check out the full program at www.interactconference.net  As an IPMA member, you can receive 50% off the normal registration rate by entering code IPMA_Offer.