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The Latest Sandella's Flatbread Cafe News
December 2008

Sandella's Flatbread Cafe is experiencing tremendous growth! Read about our latest expansion developments, or get in on the action by inquiring today about remaining franchise territories.

in this issue
  • Latest Store Openings
  • Sandella's Flatbread Café to Take Flight in Newark Airport
  • Product Development: What's in a Name
  • Sandella's Flatbread Café Signs Franchise Development Agent for Boston
  • Restaurant Expansion Takes Sandella's to Michigan
  • Top 100 Movers & Shakers!

  • Sandella's Flatbread Café to Take Flight in Newark Airport

    West Redding, CT, November 24, 2008- Abe Dortheimer and his company, Silver Lining, have franchised with Sandella's Flatbread Café to bring a new unit in Terminal B1 of Newark Liberty International Airport in New Jersey. Dortheimer plans to open his Sandella's location by the summer of 2009 and has operated several other concepts in the airport including Wetzel's Pretzels, Pizzeria Uno Express and A & W Hamburgers.

    "The flatbread enhances the taste of the food inside it," says Dortheimer. "We feel that the variety, freshness, high quality and great taste come together to make Sandella's a very exciting concept. It will be the first and only flatbread concept in the airport, and I think it will be a huge hit!"


    Product Development: What's in a Name

    By Monica Rogers, Contributing Editor -- Chain Leader, 12/1/2008
    Sandella's sweet and spicy Brazilian Chicken Grilled Flatbread had the sauce to be a hit, but it needed a new name.

    Representing 75 percent of all grilled flatbread sales and 15 percent of the total menu mix, the Brazilian Chicken Grilled Flatbread at Redding, Conn.-based Sandella's Flatbread Café is a smash hit with guests. The flatbread features a textured sauce of toasted yellow mustard seed, North African sweet cayenne pepper, black pepper and other spices brushed on the crust, topped with grilled chicken-breast pieces and mozzarella.

    First tested last fall as Sandella's Sweet and Spicy Mustard Flatbread, the pizza-like product "got a pretty chilly response initially," says Mike Stimola, CEO of the fast-casual chain. About a month into the test, Sandella's changed the flatbread's name to Brazilian Chicken Grilled Flatbread, thinking the ingredient combination tasted Brazilian. It started aggressively sampling just after. "The results were amazing," Stimola boasts.


    Sandella's Flatbread Café Signs Franchise Development Agent for Boston

    West Redding, CT, October 29, 2008 - Hottest Flatbread Concept in U.S. to Bring 25 Stores to Boston & Southern New Hampshire

    Sandella's Flatbread Café has closed a franchise development agreement with the company Five Mikes LLC, to bring 25 locations to the Boston metro area and parts of southern New Hampshire, including Nashua, Merrimack, Portsmouth and Manchester. The Company plans to open their first location in the Financial District of Boston by the Spring of 2009. Subsequent locations will range from Boston Metrowest all the way to Worcester and southern New Hampshire.

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    Restaurant Expansion Takes Sandella's to Michigan

    -- Chain Leader, 11/18/2008 8:38:00 AM

    Rapidly expanding fast-casual restaurant chain will open in Southeast Michigan.

    Sandella's Flatbread Café has signed a contract with J & K Industries to introduce the hot concept to the Southeast Michigan area. Sandella's Flatbread Café is the largest flatbread concept in the world with more than 125 locations offering healthy and delicious menu items based on its famous flatbread. Sandella's recently opened in Hollywood and Orange County, California, and will soon have a location in the Newark airport. There are 400 more restaurants in development across the U.S. and the United Arab Emirates.

    J & K Industries is targeting Southeast Michigan areas such as Birmingham, Ann Arbor and Troy for their upcoming stores and hope to open their first location by the end of the summer in 2009.


    Top 100 Movers & Shakers!

    Sandella's has ranked in Fast Casual Magazine's Top 100 Movers & Shakers list for 2008! This is Sandella's second consecutive ranking on the list.


    Latest Store Openings

    Provo Shopping Center Towne Centre Blvd. Provo, UT 84601

    Hollywood Galaxy Shopping Center 7021 Hollywood Blvd. #205 Hollywood, CA 90028 (323) 469-3035

    South Coast Marketplace 2801 MacArthur Blvd. Santa Ana, CA 92704 (714) 668-9090

    Riviera Shopping Center 3295 Amboy Rd. Staten Island, NY 10306 (718) 351-4700

    Pentagon Row 1101 South Joyce St. Arlington , VA 22202 (703)412-2580

    University Oaks Shopping Center 201 University Oaks Boulevard Round Rock, TX 78665 (512) 238-6968

    2238 M St. NW Washington, DC 20037 (202) 506-6030

    400 additional Sandella's Flatbread Cafes are in development across the USA and the United Arab Emirates!

    See areas in development
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    Notice Regarding Franchise Offers and Sales

    This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.



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