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Hyperlocal News Sites -- Doomed or Destiny?
 Controversy has been swirling around our interview with Bob Garfield, who will be our keynote speaker March 21. He's openly questioned whether stand-alone hyperlocal news sites can survive. Watch our YouTube interview with him and read the counterpoint in StreetFight Magazine. |
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The Mobile Coupon Craze
 | | Michael Vivio |
Direct Mailer giant Valpak has seen triple the downloads for its coupon app and just unveiled a new iPhone tablet app. President Michael Vivio will address the conference March 22. Read the BIA/Kelsey blog posting here.
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Digital-sales Telemarketing Boom
Get this: One TV station made $4.4 million in digital revenues from telemarketing alone last year. That puts them ahead of 90% of individual TV stations total revenues from Internet sales last year. See Gordon Borrell's YouTube interview with that stations' head of telesales, Todd Handy, who will be joining our panel on telemarketing March 22.
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Radio Leading the Way? Really?
 CBS Local's 1,700-strong sales forces across all CBS TV and radio markets are driving double-digit growth in Internet revenue. And that's in addition to a fully-staffed digital team, all of whom report to Ezra Kucharz, who will be addressing the conference along with Dan Mason, president of CBS Radio. It's one of the most aggressive -- if not THE most aggressive -- radio and TV play we've seen so far. Read about CBS Local's latest foray working with Examiner.com to create more hyperlocal content. |
Digital First? Print Last?
 | | Adam Burnham |
Digital First Media's CEO, John Paton, posted a speech last month in which he took newspaper executives to task for not putting their digital people in charge. Our own CEO, Gordon Borrell, posted an immediate response - and the brouhaha began. Gordon will be opening our conference, and Digital First Senior VP of Digital Sales, Adam Burnham, will be speaking on a panel about one of the central issues - the best organizational structure for media companies to attack digital sales. Should digital people be in charge of print?
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The Path Success: Charging for Content?
 | | Maryam Banikarim |
Gannett announced two weeks ago it would implement a paywall across its massive network of local news sites. The company's Chief Marketing Officer, Maryam Banikarim, will keynote our conference March 22. Read more about the paywall announcement. |
Pinging Mall Customers
 | | Anne Bezancon |
Placecast recently inked a deal with one of the largest mall management companies in the country, allowing them to offer geofencing messages to customers as they enter the mall. Co-founder and President Anne Bezancon will speak March 21. Read about Placecast's mall deal in The New York Times. |
