Borrell Associates, Inc.
NEW INDUSTRY PAPER  February 14, 2012

Greetings! 

 

We're releasing a 42-page report today that examines the underlying employment trends and offers detail on both advertising and non-advertising expenditures. Our "2012 Recruitment Advertising Outlook" identifies career trouble spots and job-opening opportunities. An appendix offers 28 pages of detail, including assessments of job openings and ad-spending forecasts for 21 employment categories.

 

Recruitment Cover Page 2012
Click to Read More

Some Findings:

  • 83% of Baby Boomers intend to keep working after retirement
  • Basic media spending on recruitment flattened last year at $9.4 billion
  • Online recruitment spending is forecast to decline 3.9% this year

I'd also like to invite you to attend a Webinar reviewing the report's findings. The cost is $195.  Register now for the Webinar on Thursday, February 16, 2012, from 1:00 PM - 2:00 PM EDT.


 I hope you find the report useful. As always, please don't hesitate to give us a call if you have any questions.   Also -- don't forget to make plans to attend the 2012 Local Online Advertising Conference in New York March 20-21.  You ought to see the agenda!

Sincerely,
Gordon Borrell
Gordon Borrell, CEO

Borrell Associates Inc. 

gborrell@borrellassociates.com

757-221-6641

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