We're releasing research today that examines the phenomenon of the burgeoning local sales force for online products. The report analyzes organizational structure, compensation, and the growth of a legion of "digital-enabled" AEs that now outstrips sellers for newspapers, radio and TV combined. It's a terrific report, full of actionable insights.
- Those with digital-only AEs make far more gross revenue online.
- Average compensation is a heavy mix of salary and commission.
- There are three organizational structures, but one works
- better than the others.
I'd also like to invite you to attend a Webinar reviewing the report's findings. The cost is $45. Register now for the Webinar on Tuesday, January 24, 2011, from 1:30 PM - 2:30 PM EDT.
I hope you find the report useful. As always, please don't hesitate to give us a call if you have any questions. Also -- don't forget to make plans to attend the 2012 Local Online Advertising Conference in New York March 20-21. You ought to see the agenda!