Borrell Associates, Inc.
NEW INDUSTRY PAPER  January 17, 2011



We're releasing research today that examines the phenomenon of the burgeoning local sales force for online products.  The report analyzes organizational structure, compensation, and the growth of a legion of "digital-enabled" AEs that now outstrips sellers for newspapers, radio and TV combined.   It's a terrific report, full of actionable insights.


Some Findings:

  • Those with digital-only AEs make far more gross revenue online.
  • Average compensation is a heavy mix of salary and commission.
  • There are three organizational structures, but one works
  • better than the others.

I'd also like to invite you to attend a Webinar reviewing the report's findings. The cost is $45.  Register now for the Webinar on Tuesday, January 24, 2011, from 1:30 PM - 2:30 PM EDT.

 I hope you find the report useful. As always, please don't hesitate to give us a call if you have any questions.   Also -- don't forget to make plans to attend the 2012 Local Online Advertising Conference in New York March 20-21.  You ought to see the agenda!

Gordon Borrell
Gordon Borrell, CEO

Borrell Associates Inc.


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