NEW RELEASE: Main Street Goes Social
SMBs Give a Big Thumbs-Up To Social Media
We're releasing research today showing that nearly two-thirds of local advertisers have turned to social media to find new customers. The research shows how much they're spending, where they're spending it, and what they expect from these efforts. For local businesses, social media marketing ballooned almost overnight to a $1.1 billion category and is forecast to hit $2 billion this year.
Also, I wanted to remind you that our 2012 Local Online Advertising Conference
is 11 weeks away. We just updated the agenda and have added some dynamic speakers -- including media analyst Bob Garfield
and a new leader at Gannett Corp. who was named one of the most powerful women in New York
. To learn more, visit our conference site, www.borrellassociates.com/LOAC12
Gordon Borrell, CEO
Borrell Associates Inc.