In addition to the fabulous program offered at this year's PLL Summit, the AALL Annual Conference has a plethora of PLL offerings. Check them out!
The New "A" Team: Library and Marketing
Sunday July 22, 2012 3:45pm - 5:00pm
HCC-Room 207
Target Audience: Librarians who want to increase their value and visibility within their firm
Learning Outcomes:
1) Participants will learn tips for collaborating with the marketing department as well as the benefits it brings for both departments.
2) Participants will be able to identify best practices for streamlining and organizing workflow between these two departments.
For librarians who have seen a need for competitive intelligence (CI), or who have been charged with setting up such a program, this panel discussion will provide practical tips on how to work with not only attorneys, but also your firm's marketing and/or business development team to make it happen. Mark Gediman saw that opportunity at Best Best & Krieger, and convinced his executive committee and CMO to work with him to develop and launch the program. Louella Randall was charged with creating a CI program at Sutherland Asbill & Brennan. After hiring John Jackson and embedding him in the business development area, Randall, Jackson, and Senior Director of Client & Practice Development Kelly Williams Rike have worked closely together to improve and streamline the research process. Hear a lively discussion that will leave you with advice and insights about the process that you can use at your own firm.
Organizers/Presenters:
John L. Jackson
Kelley Lugo
Louella Randall
Mark A. Gediman
Sarah T. Stephens
Technical Services by the Seat of Your Pants
Monday July 23, 2012 8:30am - 9:45am
HCC-Room 207
Target Audience: Librarians who are handling technical services for the first time or who would like to learn more about this function of the library
Learning Outcomes:
1) Participants will learn what technical services work entails, and the competencies required to do it.
2) Participants will learn how seasoned technical services librarians manage these functions in a university, law firm, and government agency library, as well as how to implement efficient and successful technical services sections in their own libraries.
This program addresses the questions: What is 'technical services'? What do technical services staff do? What can I expect from them? What will my institution-university, law firm, or government agency-expect from the library's technical services department? How do I create and implement a successful technical services unit in my library when I have never done this type of work before?
A panel of experienced technical services librarians -representing a law firm library, a government agency, and a university library - will describe how they learned technical services, how they developed successful technical services workflows, and how they manage and train technical services staff. Additionally, these pros will discuss how to identify and address the critical issues of their type of institution, including budgeting, providing access to resources, and managing contractors.
Organizers/Presenters:
Bess Reynolds
Christine Korytnyk Dulaney
Kurt Carroll
