Client Profile
Don Kissack - From Classroom  Teacher to Store Owner
When Don Kissack left the teaching profession to begin a new career with McDonald's more than 25 years ago, he saw the move as an extension of his teaching and reinforced his commitment to learning. He has the same perspective today.
To find out more about Don, his career with McDonald's and his family, click here.
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| Meeting Financial Metrics Is Essential to Growth and Rewrite
The financial viability of an owner/operator's organization plays a significant part in the owner's eligibility for growth and rewrite. McDonald's has several financial ratios that the company monitors on a regular basis to determine if owner/operators meet the minimum standards required for growth and rewrite.
 It is critical that owner/operators always know where they stand on these financial ratios, especially if they are not meeting the minimum standards. Your accountant can assist you by creating a plan for exceeding the minimum financial standards. Exceeding these standards is extremely important if you are in a growth mode or if you have a franchise term that is about to expire.
Click here to learn more these metrics and common reasons for not meeting them.
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Three Opportunities
to Reduce Your Taxes
If you're serious about seeking ways to reduce your tax liability during 2012, then you will want to consider these opportunities: InvestOhio, the gift-tax exemption and accelerated depreciation on capital expenditures.
For highlights on these programs and how you may benefit from them, click here.
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Effective Cost
Controls Need
To Be in Place
Now more than ever it is important for owner/operators to have effective cost controls in place at their restaurants. Food costs have been steadily rising, and short-term beef costs are expected to remain high due to the limited supply and availability of beef. In addition, labor costs are also rising. In some states, including Ohio, minimum wage increases went into effect at the start of 2012.
To find out more about the impact of food and labor costs on your operation and why it's important to take advantage of the tools that McDonald's provides to owner/operators to help control these costs, click here.
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Hope to See You at the Convention
Partner Lisa Shuneson and Director Bruce Berry will join a number of the firm's clients at the McDonald's Worldwide 2012 Convention in Orlando. They are looking  forward to learning about the top priorities of the company and how the firm can better meet the needs of owner/operators.
Bruce and Lisa also plan to attend convention events and become better acquainted with owner/operators. If you would like to get together with them during the convention, send Bruce a message by replying here.
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Greetings!
We hope you enjoy the March issue of Whalen & Company's E-Newsletter for owner/operators of McDonald's restaurants. You are receiving this newsletter because you are a client of our firm. We have also invited other owner/operators in Ohio and Pennsylvania to be newsletter subscribers as well as McDonald's corporate staff members, and bankers and other businesspersons serving McDonald's franchise owners.
Our newsletter is sent quarterly. We feature an owner/operator in each issue and generally have information related to accounting and reporting, tax savings strategies and other business issues affecting owner/operators. There is also information about Ronald McDonald House Charities, McDonald's history and culture, and our staff.
If you have suggestions for future stories, send us a note by clicking here.
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Whalen & Company, CPAs has been assisting McDonald's owner/operators for more than 20 years, and we're lovin' it today. Over those years we have built relationships with owner/operators based on our understanding of their business, our service and mutual respect and trust. We provide our clients with monthly accounting and reporting, bill paying, tax planning and filing, and specialized services, including restaurant valuations and succession planning.
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McDONALD'S MOMENTS
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In 1974, several McDonald's workers opened a special house in Philadelphia,
PA, where families could stay while their children were treated in local hospitals. In 1984, Ronald McDonald House Charities was established in memory of Ray Kroc. |
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STAFF PROFILE
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Jeannette Reitmajer
Her introduction to McDonald's 10 years ago was working with an owner who had stores in the Virgin Islands. Today she works with clients closer to home, still providing the same quality level of service and advice.
Click here to learn more about Jeannette and her working relationship with clients. |
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FOOD FOR THOUGHT
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"Measurement. Always insist that goals have key metrics. Define them. Explain them. Measure them. Celebrate their achievement." |
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RMHC NEWS
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Most OSU Buckeye fans relate Coach Thad Matta to winning games on the basketball court. But recently Matta scored a big victory for the Ronald McDonald House Charities of Central Ohio.
Learn how fan support for Coach Matta will provide 1,000 nights for families staying at the Ronald McDonald House by clicking here. |
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WHALEN & COMPANY TEAM McDONALD'S
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Lisa Shuneson, CPA, PFS, Partner
Richard Crabtree, CPA, PFS, Partner
Laura Wojciechowski, CPA, EA, PFS, Partner
Bruce Berry, CPA, Director
Karen Botti, CPA, Staff Manager, Tax Services
Kumar Patel, CPA, CFP, Lead Accountant
Lisa Kuhn, Lead Accountant
Teri Curtin, CPA, Staff Accountant
Jeannette Reitmajer, Staff Accountant
Joe Curtin, CPA, Staff Accountant
Emily Stevens, Staff Accountant
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