As a Corporate Pilot and Flight Instructor (and in earlier years an aircraft mechanic in the U.S. Navy), I was well aware of "runway" lights. I was also aware of the fact that they were costly to purchase, install and maintain. They were not a proper consideration for the highways or internal roads.

We set out to develop a product that was similar to reflective raised pavement markers in use on the roadways; however we wanted to internally illuminate them. We knew the product needed to be easy to install and yet rugged. How we would get this done was the issue.

The main focal point of initial field testing was mostly seeking the "human factors" aspect... Would motorist "yield" to the lights without causing other problems?  Working with Whitlock and Weinberger and Associates, (The firm contracted by the City to perform the evaluations and reports), we set out to comply with State Mandated guidelines...