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by: Joy Richter
May 2011


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NEW JOY          

    

   

   

   

                                         Inspired by the many "Letters to JR" received over the years, we felt it would be a helpful thing for satisfied users of

J.R.LIGGETT'S to share their insights, concerns, and suggestions with me so I could pass them on.
   If you have a special story, unique insight, or interest in possibly being selected or considered  for an "Interview" please e-mail me: Joy Richter at

interview@jrliggett.com 

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CA BOAT APRIL

 

 

     Brent Eriksen      - Ventura, CA - 

 

Folks like Brent Eriksen give 'Couch Potatoes' a bad name. An enthusiastic and active man who grew up on a Morgan farm in Colorado, he developed a keen interest in and knowledge of horses and a love for sailing. In 2001, he taught BRENT APRILhimself photography and since then, has been traveling coast to coast as a photojournalist covering horse shows. Brent had been seeking a shampoo bar that would fulfill his specific requirements, and the day we visited, he shared with me the story of his search for and discovery of the perfect hair care product for his active lifestyle.

Brent also has a unique and enviable lifestyle as a live-aboard sailor on his Lyle Hess designed Nor'sea 27, "a great pocket cruiser", but whether he's on dry land or water, Brent says, "I carry a lot of gear with me and I don't have a lot of room so I really have to pack smart. No matter how big a sailboat is, it's always too small. At the marina, you grab all your personal items, walk up the dock, use the marina showers, and that is your routine. I was looking for something that was multi-faceted and I had been thinking about it and realized that instead of producing smarter packaging and actually trying to minimize the amount of waste we created, consumers were sort of being spoon fed this idea that we should all recycle, recycle, recycle. I started looking for things that I could actually hold onto, keep, make last, reuse. I looked into various things that I could replace in my life that would mean less waste on my boat and in my life. When you're cruising and sailing, you have no place to pull over to the side of the road and dump your garbage, so you end up holding onto it until you get where you are going. I figured if I could switch over to things that once I use them, they were gone, and I had minimal waste left over, I wouldn't be sharing my small boat with garbage. Having minimal space, you want to have something that can do a lot of tasks."

"My friend and I began thinking about this issue, and decided we had the perfect 'laboratory' to bounce things off each other and figure out what worked and what didn't. We were staying in a motor home, working on site in the fairgrounds in Arizona, for the space of six weeks photographing a horse show. We were up at dawn, using a common shower which are not exactly the greatest thing in the world and you need to have a means by which you can keep your personal hygiene items clean. We were thinking of different ways we could do that, and we tried Burt's Bees, we tried Grampa's, we tried just about everything you can think of. My hair was dry, lank, full of static, and wasn't holding up, so I thought, "there's got to be some solution out there, shampoo didn't always come in a bottle." I read the reviews for J.R.LIGGETT'S Shampoo Bar on a website, and decided to go to J.R.LIGGETT'S and look at what was available. The Traveler seemed to fit my living situation right down to the ground. We ordered them and NAT TRAV PKGwaited very excitedly to receive them." Brent continues with a laugh, "It was really kind of interesting, because when we unwrapped the bars, we thought, "man, this bar is just really tiny", but little did we know how well it would last and hold up. The bar saver tab made me feel as if I could put it down and not worry about it getting gross, and the bar container allows the bar to dry out. It just worked really well".

"The design is elegant from the first step, including the micro fiber cloth and the way you are sort of 'forced' to use the bar with the saver stuck to the bottom--it just makes it last. I've been using it for a few weeks now, and I'm still on the first bar. Other bars I have purchased through the health food stores didn't last near as well at all. I would really like to share this bar shampoo with just about everybody I know who has a similar lifestyle as I do, because it just seems like the most well thought out traveling product I can think of ".

Brent says, "I have probably one of the most healthy heads of hair you've ever seen. I noticed immediately when I was using the junk bar of soap, all my wave, the natural body in my hair, just kind of went away and it just looked flat and dull. When I used J.R.LIGGETT'S Bar Shampoo, the body came back, my hair feels clean, I can run my fingers through it, there is no static, and it's really manageable. It just feels great... feels like a shampoo with conditioner would feel like. Because this shampoo didn't strip my natural oils, I wasn't producing excess oils. The other shampoo bars, when you strip everything out, your body goes, "oh, we need to produce more oil on the scalp..." and by the end of the day, you've got greasy, oily hair, especially me, since I'm out in the wind all day. No such problem now."

"I also bought two Mini Travelers and the other day I thought, "how can I use these as well as I'm using the Traveler?" I realized I could peel off my bar saver and I could stick one of the Mini Traveler bars to that, put my original piece of bar shampoo on top of that, it would all mesh together, and I've just extended the life of my bar a little bit longer! I haven't tried this yet, but I also realized that I could stack several bars--Peppermint & Jojoba, Tea Tree, and experiment with all of those and still carry them safely in my Traveler."

The Original Shampoo Bar was the first scent Brent used, however, he just gave the Peppermint and Jojoba a try for the first time the other day... "I thought that was fantastic. I loved the scent of it and how it made my skin feel. It was just very relaxing and revitalizing, just a kind of neat, morning ritual." After seeing the steep price for a MACH 3 Razor, Brent decided to be frugal and has taken up using a straight razor right along with J.R.LIGGETT'S Shaving Foam. "LIGGETT'S shaved really nice." Brent is looking forward to sharing the good news of J.R.LIGGETT'S Shampoo Bar with his family back home in California. "I can well see them using the product just as I am as they are also live-aboard sailors."

I thought Brent summed things up well when he said, "People that are Road Warriors, who live with a finite amount of things they can carry, or professionals in the field, be it a construction worker that's welding a pipe line, or a photographer, or a business traveler, this product is by far, the smartest solution. Just because you're on the road, doesn't mean you have to rough it. It's very luxurious to have something of this quality to have in your kit. It makes being on the road and away from your home, family and friends somewhat less painful.

 

Stay tuned for my next Interview and 

live life to the fullest!

 

Bye now, 

                joy 

                                                                                                                      copyright©J.R.LIGGETT LTD. 2011

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NEXT OFFER WILL BE LATER IN THE MONTH OF MAY IN OUR NEXT "INTERVIEW"