J.R.LIGGETT'S®   Soap Box 
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$500 Cash
 
 By: Joy Richter
                                                                                                 
          July  2010     


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Offer Good thru July 12th, 2010


Hot here

how about you?

joy small
 
 
But then, it's summer, it's supposed to be hot! Just another excellent excuse (not that you need one) to jump in the shower to cool off and refresh yourself with JR LIGGETT'S shampoo bar!
 
Have you experienced the same reactions we have when you share the wisdom and sincerity of JRL's shampoo bar? You know, 'the look'? Check out 'just don't get it' for some insight on human psychology and an effective game plan.
 
In 'The Many Advantages of JR LIGGETT'S Shampoo bar'. Dick explains why JRL's bar soundly trounces the competition every time, every where, and in every way, hands down! No more excuses!
 
Who says dogs can't talk? Or, for that matter, be a spokes dog for JR LIGGETT'S products? We now have absolute proof of this phenomenon in 'Dog days of summer'.
 
We have a June winner in the Furthest Traveled Bar contest! Julie Osburn of Henderson, Tennessee understands the concept of ease, quality, and convenience when it comes to JR LIGGETT'S Bar Shampoo. We thank you for your admiration and respect of our products, Julie!
 
We love a happy ending... JRL's story of friendship, reconnection and learning will put your mind at ease, especially if your high school graduation is just around the corner...
 
Most of all, we want you to know how much we love, believe in, and stand behind our products. You help make it happen-- your passion for JR LIGGETT'S gives us the fuel for the day, and we are so excited for the future! We are constantly learning from you. Thank you so very much for your interest and business!
 
See you next month!
Joy Richter
  
Coming next month


Coverage of the Outdoor Retailer Trade Show in Salt Lake City, UT with photos and interviews.


or show


Check out the fun!    http://bit.ly/92ygPX




 THE INTRODUCTION OF
   J.R.LIGGETT'S
      NEWEST PRODUCT

          and it's great!!!







SUBSCRIBE
TO JRL's Soap Box
NEWSLETTER
                                     grandpa July

                   "just don't get it"

It's that time of year... high school and family reunions, picnics, vacations. Tasty food, good memories, reconnecting, a lot of laughs, and a great time to share about JR LIGGETT'S shampoo bar, right? Well, maybe you've come across a few of the following looks when people ask "what's new in your life and why does your hair look so great?" However, somepeople just don't get it. I know and you know JR LIGGETT'S shampoo bar is a great product, but the reactions and expressions you experience when sharing your enthusiasm, sometimes cause you to just shake your head in disbelief. But since I'm a walking, talking billboard for J.R.'s shampoo, I'm prepared, I'm armed!. I keep a stash of mini bars on my person, so I can put all these negative reactions to rest once and for all!Michelle July
 
 
 





 










 

 

How about the 'Disinterested Nod'? It's usually reserved for friends, relatives, and people they are trying to be kind to, when actually they would rather be having a root canal than listening to you. A tight, closed mouth smile accompanies this mind set while they are secretly thinking, "What's so special about a bar of soap and why is this person telling me to use it on my hair?" Their eyes glaze over and they excuse themselves from your presence by saying they just spied Uncle Frank and need to ask him about his appendectomy. So, as I strolled past Cousin Sam listening intently to Uncle Frank and admiring his post-operative scar, I tossed them a couple of mini bars and shared how the Tea Tree and Hemp oil formula could help with Sam's thinning hair, and those ugly sores of an indefinable origin on Uncle Frank's scalp. It wasn't but a couple of weeks later that I heard from the two of them--now they're enthusiastic converts! Volia'! The 'Disinterested' just became interested.
 
The 'Head Bobber' can fool you if you're not careful...they come across as being on your side. They appear to understand the concept of a shampoo bar, even throwing in some "wows" and, "That's really interesting!" As soon as you turn away, thinking you've actually busted down the door, they're off like a shot in the opposite direction headed for the hot wings and three bean salad, never to think of a (shudder!) shampoo bar again! Within the next few days though, I ran into the 'Head Bobber' who actually began quizzing me about "that shampoo bar". I gifted her with a handy mini bar and lo and behold, by the end of the week, I got a call from her saying she had placed an order for a year's worth of the Original Formula shampoo bar. Looks like she had a light bulb moment!
 
Or, take Great Aunt Gerta...please. Gerta... what a great gal. Opinionated, stubborn, even ornery... but hey, she's family. She asks if you've ever gotten a job and why aren't you married yet? You politely ignore the questions and launch into your admiration for JRLiggett's shampoo bar. The 'Deer in the Headlights' look covers Gerta's face and stops you dead in your tracks. You've surprised her, thrown her off guard and she's not about to consider your product! She says shampoo has always been a liquid and always will be. She claims a bar is nothing more than 'dehydrated shampoo' and the stuff she buys at Mega Mart for $4.99 a gallon is good enough!  But I decide to cut Aunt Gerta some slack, hand her one of the mini bars and ask her to try it--no strings attached! Just today I received a letter from her. I tell ya, the girl's got spunk! She reported that JR LIGGETT'S bar kept her long hair tangle free, soft, and shiny--in fact she had never seen it in such great condition! Now she's telling all her friends about it... Wonders never cease!

And then sometimes you hit a 'home run' right off the bat... you witness the 'Puzzled Look'. You won't be wasting your time on this one. They're open, curious. They're eager to try. They ask intelligent questions.  You'll break down the wall with this one...

Just a couple weeks ago at the grocery store, as I was standing in line at the check out, I noticed a young mother in front of me eyeing the contents of my cart. I was surprised when she asked about my stack of JR LIGGETT'S shampoo bars. Well, you know me, never one to pass up an opportunity to share the good news... I grabbed a bar and began telling her what first caught my attention and how it's now the only product I'll use not only for shampooing but for skin care also. She seemed open and curious, although a tad puzzled. But her ears really perked up when I mentioned that the bar was perfect for babies and young children. I explained how Sodium Lauryl Sulfates and other related substances can penetrate the eyes and other tissues, which is of special significance where considerable growth is occurring--- she could totally relate to that. I also told her (the line was moving slowly) how gentle the shampoo is and contains no harsh detergents, the organic oils that are added and their unique properties, how Jojoba was perfect for treating cradle cap in babies and how the bar is healthy and great for everyone's hair needs. She asked a few questions, and then, with a determined look on her face, exited the line and announced that she was putting her special baby shampoo back on the shelf and stocking up on JR LIGGETT'S shampoo bar. Ah, success! Another convert! Some people do get it!



 




             Laurel Soderholm June
        
           The many advantages of
   J.R.LIGGETT'S Bar Shampoo
®

                                              By: Dick Morrissey
     

Bar Format versus Liquid Shampoo in plastic bottles. Because JR LIGGETT'S shampoo is in a bar format it can be easily used without spilling or waste. It is portion perfect; you simply rub the bar directly into your hair to apply the amount you need for a luxurious lather. The paper that the bar is wrapped in is biodegradable thus no plastic bottle to further clutter the environment.
 
Portability.  Because of its unique formula JR LIGGETT'S Bar Shampoo is concentrated such that its 3.5 oz. bar is the equivalent of 24 ounces of liquid shampoo which makes it perfect for travel. You can take JR Liggett Bar Shampoo anywhere and everywhere.
 
Natural Ingredients. JR LIGGETT'S Bar Shampoo is made from New Hampshire spring water, and natural vegetable oils; there are no detergents such as DEA or SLS. JR LIGGETT'S Bar Shampoo effectively cleans and conditions the skin and hair because it does not strip the skin and hair of its natural, protective oils. This allows the skin and hair to remain in its optimum state.
 
Multiple Uses. Not only is JR LIGGETT'S Bar Shampoo the best shampoo for your hair you will ever use it is also great for facial washing and shaving, overall bathing, cleaning fabrics, washing camping mess utensils etc. Because it does not strip the hair and skin of its natural oils it also eliminates the need for conditioners.
 
Everyone can use JR LIGGETT'S Bar Shampoo. Because of its unique and mild cleansing JR LIGGETT'S Bar Shampoo is ideal for everyone from infants to the elderly. It has multiple benefits for men and women and is especially well suited for people with allergies and skin sensitivities. It is an ideal solution for all family members. Because of its unique properties JR LIGGETT'S shampoo is perfect for active people ie., campers, athletes, members of the military, boaters etc.
 
Long History of customer satisfaction. All JR LIGGETT'S shampoo bars are hand made in the USA for over 27 years and the glowing list of testimonials over the years is staggering. First time users are amazed at how vastly superior the JR Liggett Shampoo Bar is to any shampoo that they previously used and they are ecstatic they found the perfect shampoo. The JR LIGGETT'S website has archived many of the testimonial letters it has received over the years. Customer review websites such as Buzzillions.com rate JR LIGGETT'S Bar Shampoo as a top shampoo for both men and women.
 
Value. Because of the quality of the ingredients, the special formula, the multiple uses, the wide range of users, the number of applications per bar and especially because of the great results obtained JR LIGGETT'S Bar Shampoo is an exceptional value. What price can you put on the best shampoo you will ever use?

 



joys dog july







         
        Dog days of summer

Before I go any further, Joy says I must introduce myself... good manners and all that. I'm Pete, Joy's Miniature Schnauzer, and I'm going to clue you in as to what goes on behind the scenes around my house. I'm the only child here, so I get a lots of loving attention--mostly from my Mom person. Seems like she needs someone to 'mother', so I happily oblige her. On the other hand, my Dad person (Lloyd) seems a bit indifferent to me, but I'm loyal nonetheless as he seems to like my mom quite a bit. I always say, whoever is a friend of Mom's, is a friend of mine.

That said (barked), you'd think I'd have a pretty laid back life here in the Midwest, but not so! Ever since Joy discovered JR Liggett's shampoo bar, she's been on her own personal soap box sharing the awesomeness of JR's body products. This means that everyone she comes across gets an ear-full about the marvelous ingredients Jim uses for his shampoo bar, scrubs, shaving foam, and body washes. But here's where I fit in the picture: I like to share my love and admiration for 'My Dog Fergie's Shampoo', named after JR Liggett's pretty little Jack Russell Terrier. >Sigh< Unbeknownst to Fergie, I have a crush on her. Joy has placed a framed photo of that spunky little girl right next to my bed so I can have sweet dreams at night. Before I doze off, I gaze at those bright eyes, cute ears and sweet little face, and it's delightful thoughts for me all night long. Joy says when I'm sleeping and my little paws and legs are moving and I make those little woofing sounds, she knows Fergie and I are out for a romp... Bark Out Loud!

But back to the nitty-gritty of a dog's life around here... Usually I'm the first one awake in the morning... "C'mon guys, up and at em! I've got needs"! After I do my thing in the back yard, chase a rabbit, traipse through Joy's flower bed, and say a quick hello sniff through the fence to Jake, the mixed Lab next door (more about him later), I burst through the doggie door and come to a screeching halt in the kitchen. I gobble down my breakfast in seconds, look at mom and ask, "What's happenin' today?" This morning, things seemed a bit out of kilter as Joy was rushing around putting the finishing touches on a morning coffee with her friends-- she's somewhat of a perfectionist, so things had to be 'just so'. The way I see it, 'just so' as they notice me and share a bit of their delicious looking coffee cake, I'm a lucky dog.

As the ladies arrive, I give them all a friendly, welcoming sniff and an enthusiastic stubby tail wag, then retreat to my vantage point (under the table) to observe and discretely listen. I let out a sigh and lay my head on my paws, cleverly feigning disinterest. I do this quite often, and it fools my humans all the time, however, I this time I did make mental notes, and here is what unfolded: Joy had previously shared with the ladies about JR's shampoo bars, and had gone ahead and placed several orders. Jill was interested in the Herbal formula as she liked the anti-oxidant properties of Rosemary, the clean scent and anti-fungal/antiseptic properties of Lavender, and how Cedarwood has a calming and soothing effect on the mind. Susan had been won over with the Dry and Damaged Formula containing Vitamin E, Aloe Vera, and almond oil as she has been coloring her hair for years and it's drying effects were not a pretty sight! Jenny is always open to a new experience, so she stocked up on JR's New Ultra-Balanced Shampoo Bar with Jojoba as it's main ingredient. Joy said Jojoba normalizes your hair's moisture and maintains it's balance, so it works for all hair types, besides, it's unscented and Jill said she likes that 'clean' aspect. All the ladies had plans to travel this summer, so Joy had convinced them of the need and simple ease of using the 'Traveler' to keep their shampoo bars dry and handy. But exciting news here--- all the ladies had ordered extra Travelers for their husbands who went on camping, fishing and business trips. The talk around the table always seems to center around the husbands, so I think this was a most thoughtful gesture on the ladies' part. The ladies must have slipped out while I was enjoying a bit of shut-eye, as I woke to find a generous slice of coffee cake in my dish--my reward for being a perfect gentleman. Mmmm... cinnamon streusel, my favorite, paws down.

The day was off to a good start! I'd slyly earned my first treat, and was looking forward to more opportunities to use my charms. Recently I had heard Joy say she needed to weed her flower bed, so while she was busy typing away on the computer and talking to herself (something about a newsletter deadline), I saw my chance. I slipped out the doggie door and trotted over to her flowers. She's always complaining about how she's tired of weeding, and swears she's going to get rid of all her flowers, so I just took it upon myself to ease her workload. We Schnauzers are known for our outstanding digging capabilities, and I'm one of the world's best... I started around the peonies, dug my way to the marigolds, and ended up excavating the roses. I even managed a few chomps on the coreopsis as I burrowed by--they looked like they needed deadheading anyway... I dug, clawed, uprooted and became covered in dirt, mulch and leaves---Joy was going to be pawsitivly happy and relieved that I had made myself useful! I was earning my keep! This was going to result in a whopper of a treat... maybe steak! But then I heard a shriek and quickly realized I was being grabbed by... Joy? Oh, good! Yes, I did do this... yes, you are welcome.... anytime, anytime at all, I love to help... But Joy seemed to be saying something about a bad dog, and I found myself being swiftly brought inside and placed in the tub. I noticed her reaching for the bottle of 'My Dog Fergie's shampoo... this was more than I had hoped for, and any excuse to gaze at Fergie is good enough for me. As the water was running and Joy was fuming, I got into a good lather. I was scrubbed from nose to stub and everywhere in-between. I can't tell you how much I love Fergie's. It's detergent free and so gentle and mild, it only removes excess oils and dirt from my coat, leaving me soft, smelling good, and totally pettable. I especially like the addition of Neem oil which keeps me flea, tick, and biting insect free...all that pesky scratching and itching is nothing more than a bad memory! All dried off and hey, I came out of this one smelling like a rose!

Wow, things were turning out better than I had imagined! I'd had cake, helped mom with her flowers, and now it was time to stand guard for the mailman's visit. I like the mailman... he's who we count on to deliver our orders from JR Liggett. Fortunately for all of us, Mom stays on top of keeping the bathroom stocked with JR's products. We always have a stack of shampoo bars ready for grabbing (Mom's favorite is the Jojoba and Peppermint), so when a bar gets thin and bendy-like, she just slaps on another one and presto, we're back in business! No muss, no fuss... it's her all around bathing product as she uses it not just for her hair, but since it's so mild and non-drying, for a body soap too. I've even caught her using it for shaving her legs, good thing they're not as hairy as mine... Lloyd likes it too even though he really can count the hairs on his head. Looks like today we hit the jackpot! Mom got her order of mini-bars and some nifty brochures to hand out to friends. She says when you find a product that you know is top-notch, and you love and believe in it, you can't help but tell everyone about it. From what I've heard, she's true to her word---she shares with friends, family, and even her hair dresser where they sell that fancy-schmancy high priced designer shampoo that (gulp!) is full of SLS! Mom detests SLS!  She sure is one on-fire lady when it comes to spreading the good news about JR Liggett's shampoo bar!

Mom got me all clean and spiffy just in time-- yippee! Dad's home from work! He always heads for his vegetable garden to water and admire the growth. I'd join him, but he's not big on dogs in the garden--he doesn't appreciate my help like Mom does. I play 'good dog' and sit and watch as the dirt and dust flies and the sweat drips off his brow. I know what he's looking forward to... but I'm not sharing Fergie's with him! He'll have to be content with JR's shampoo bar, body wash and shaving foam-- he especially likes the shaving foam's moisturizing oils that last long after he's rinsed off his face. Joy said considering all of JR's products we use around here, it appears that we have a 'JR Liggett house'!

While Mom and Dad scarfed down dinner, I thought I'd trot out to the back yard and have a quick peek through the fence hole to visit with Jake, whom I had mentioned earlier. A few dog years older than me, and plenty wiser I came to find out, Jake had briefly spent some months on the 'outside' as a stray and had plenty of moxie to show for it. See, me and Jake are pretty close buds, even if the only contact we've had is through the spaces in the fence. Jake spends most of his time outdoors, and whew, does he ever need a good scrub! I've repeatedly tried to turn him on to Fergie's, told him how it won't dry up his skin, leaves his coat smooth, shiny and very pettable, and has that good Neem oil stuff. I figured it would work great for him, and the way I see it, since he would smell so terrific, he'd get to spend more time inside his human's house, but do you think he listens to me? Geesh. Maybe if I tell Joy, she'll tell Jake's mom... I mean, what are friends for? And here's what both me and Jake give a passionate 'paws up' to--no animal testing or animal by-products in ANY of JR's products --just the thought of that gives both of us the heebie-jeebies!

But back to my story... I got on a rabbit trail there, and you know how I like to chase rabbits... Jake calls me over to the fence and slyly points out that Dad left the side gate open... "Now's yer chance to make a run fer it"!  (Jake's Pappy, a travelin' man, hails from the 'back country' where Jake spent his formative months). "C'mon, son! There's plenty 'o women out there---Fergie's not the only girl in the world"!  As I stand there, debating whether to make my escape and find out what life is like on the streets, I hear Joy calling me in for the night. Looks like my adventure will have to be put on hold, as next thing I know I'm snuggled on her lap and she's starting in on her stories of when she lived in a place actually named 'Dogtown'-- if you can believe that!  Mom's such a kidder, she's always tryin' to pull the dog fur over my eyes!  I just let out a big old sigh, roll my eyes, and stretch out, cause I know it's going to be a real snooze. I lead such a ruff life.
 
     

                            
             JRL Traveled

$500 Cash

Congratulations to our June winner!!!
Julie Osburn from Henderson, TN, in Addis Ababa, Ethiopia, with my newly adopted daughter Esther Selam's hand in view.

"Here is a photo of me at the Addis Ababa, Ethiopia, airport with a very well-traveled Mini Traveler!We LOVE your products. Thanks for all you do!"

Check out Farthest Traveled Bar contest for details, it's really easy.
 
$100 of J.R.LIGGETT'S products given away monthly!


  ···············································



new JRL video
$500 Cash







T
his contest is for the best JRLIGGETT'S Video, just put it up on YouTube, and send us a link. Win a Grand Prize of $500 and 

  $100 of J.R.LIGGETT'S products given away monthly
!




   jim small

 

 
Scary?



Travel for two days and go 3000 miles to see old friends. Yes my High School Reunion.
Back in Mar
ch, after much debate with myself as to do it or not do it I decided to go to my first class reunion. I don't know why I never went to one before but I guess it just scarred the heck out of me to even think of it. Mortality and all that stuff, you know.

Being quite proud of what I do, I also saw an opportunity to hook some of my old classmates up to my shampoo bars so I called my old friend Mike Ford who owns Knowlen & Yates in McCook, yes that is McCook as in Nebraska. He runs a wonderful, unique high-end kitchen accessory store there. This store is such an anomaly being in a small town with a total population of 7,463 people, it's hard to imagine. There must certainly be some well-stocked "professional" chefs living in that town. Check out this review of Mike's store: http://bit.ly/9u8azq

Anyway, I gave Mike a call and let him know that I had decided to come back for the reunion. At that point it was suggested that I ship him a bunch of my shampoo and other products to have on hand during the reunion for those not familiar with them. He seemed to like the idea so we put together an order and I had it shipped out.

My brother Ron picked me up in Denver (he lives there and also graduated from McCook Sr. High) and we were off on our grand adventure. Five hours later we pull into town and stopped immediately at "Mac's Drive In" for a couple of double burgers. This was the first trip down memory lane as Mac's used to be the turn around while "cruising" up and down Main Street. For those who have never grown up in a small town this was one of the highest forms of entertainment back then (and probably still is). Back and forth waving and honking at people in other cars, like it had been ages not laps since they had been seen last. Having a fast good looking car in a small Midwestern town is a real preoccupation for many (at the time, me too).

Next was Norris Park where they were having a concert for alumni and their families, lots of families. I knew no one! Not even someone who resembled someone. Finally I ran into a person with a badge on with a name that I recognized - an old classmate. I recognized the name but the face wasn't quite the same, then I guess with some imagination there were things that started to come back from far far away and after a short while it seemed he really hadn't changed much at all.

One person led to another then another and soon there were a group of old classmates standing around "remembering when" and catching up. What have you been up to (your whole life story in 120 minutes) over and over again. It was truly amazing how many of my old classmates had never made it much further than McCook, or had actually returned after leading successful lives elsewhere. Most were quite amazed when I told them I started a company almost 30 years ago that produced a line of Shampoo Bars - for your hair. There were many quizzical looks as if I had just mentioned that I lived on Mars. Yes Shampoo Bars for your Hair!

Well the next day class pictures were arranged. This whole process was directed by a very aggressive lady photographer who was not too high on people skills but very efficient at ordering everyone into conformance all being dictated by height, of course. That done a few memorable snaps of the shutter and all was documented for 2010.

Back at the table we were all sitting at, I broke out my computer and showed them our website and products then handed out a bunch of samples for them to try. All were amazed at how such a small bar could last for so long, and NO CONDITIONER!!!

We stopped into Knowlen & Yates to say hi to Mike and Laura his wife before leaving town and noticed the terrific display of our products that they had put together, right in the center of their store. There were a few people gathered around it so I jumped into my sales mode and started telling them all about the products. How there were no detergents, and why detergents are so bad for people and animals and the earth. What makes our products special and how I came to be making them. When I left there were several people with an armload of products heading off to the cash register to check out.

From all the samples I handed out at the reunion I have been getting a lot of rave reviews and it looks like I will be needing to restock Mikes store in the near future. So went a most memorable and enjoyable weekend in McCook, Nebraska. It really wasn't scary at all.

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   Old New England Saw:
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    contact us at:     jrliggett@jrliggett.com                                                                                      copyright © 2010 JRLIGGETT LTD.