Quote of the month
"There has been a change in men's attitudes toward their clothes. Men are more aware of fashion; they're not afraid of it."
--Calvin Klein
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Kenneth R. Grossman
Master Custom Clothier
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"Men are discovering what women have known all along, that buying clothes is psychologically rewarding and not a vast expense. From a psychological perspective, fashion is pleasurable. It's a way to express a sense of hope. A new shirt can change your mood, a new suit can give you confidence, a new pair of shoes makes you look at life differently. Fashion is not an expensive way to feel good about yourself."
Marc Gobe
President
Emotional Branding LLCKenneth R. Grossman
Master Custom Clothier
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MEN'S CLOTHING BUSINESS HEATS UP | |
While February is a dreary month, it's good to know that Spring will be here soon. I am optimistically planning my Spring wardrobe and I hope you are too. In this month's newsletter I give you some thoughts on the importance of your wardrobe and introduce the Spring 2011 Allen Edmonds Shoe collection. I thought you might be interested in a conversation I recently had with one of my favorite clients who is the CEO of a major local corporation. We had breakfast and he told me the previous day he had a long tiring day. At the end of the day he had to make an important presentation. He gathered himself by splashing some cold water on his face, brushing off his custom suit, and looking in the mirror to see how sharp he looked. His appearance made him feel better. He was on his game and ready to go. I get positive affirmations like this all the time. How you dress has an impact on how you feel, the impression you make on others, and your level of success. Our objective at Executive Image is to help you to always look and feel your best. Please let me know what more I can do to help you build your wardrobe and image. Our Spring collections are arriving daily. I will be calling soon to schedule your Spring wardrobe appointment or contact me at 502.417.0324 or KennyG@ExecutiveImage.com at your convenience. |
| DRESSING WELL PAYS DIVIDENDS | | |
 There is all sorts of evidence that dressing well "pays dividends". In a study conducted by Kelton Research it was determined that well-dressed men are seen as sexier, smarter, and more successful. The study showed that 91% of Americans think dressing well can make a man appear more physically attractive than he actually is, 75% of Americans believe well-dressed men are more successful at work, and some 78% of women think one of the hottest things a man can do is dress well. In fact some 85% think a man who dresses well is sexier than one with a lot of money. The study revealed that nearly three out of four men feel underdressed most of the time, so it's no wonder that so many dislike and lack confidence in shopping for clothing.
According to behavioral finance expert Meir Statman, author and business professor at Santa Clara University, "the recession has stirred men's competitive juices and they see dressing better as giving them a competitive edge." In his book What Investors Really Want, Stattman devotes a chapter to buying clothes. "Clothing are visible status goods. You can have very chic furniture in your home, but only friends and family see your home. Many more people see your clothes, your watch, your car. People compete with clothes."
Let's get to work on your wardrobe. Don't be a "wardrobe casualty". If 3 out of 4 men feel underdressed most of the time, you certainly can distinquish yourself with your wardrobe and appearance.
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| ALLEN EDMONDS SPRING 2011 COLLECTION | | 
Allen Edmonds continues to make some of the finest shoes in the world. Allen Edmonds shoes are still made in the USA in Port Washington, Wisconsin. Known as "The Great American Shoe Company, Allen Edmonds shoes are constructed by hand using the Company's famous 212 step 360 degree Goodyear welt construction process. There are many types and qualities of leather available, but Allen Edmonds proudly source only the finest quality leathers. Allen Edmonds calfskin leather has tighter pores than most competitive leathers. Thus, the shoes hold a shine better, are more durable, and resist wrinkling. The heated leather cork layer under the insole forms to your foot over time, providing a custom, orthotic like fit. The more you wear your Allen Edmonds shoes, the better they form to your feet. We call this "custom cork comfort".
Allen Edmonds has always been known for making the finest men's dress shoes. Now the collection includes some exciting casual shoe styles as well. Pictured above is the new McTavish shoe which is part of the Allen Edmonds Rough Collection. This collection features waxy distressed leather, a double oak leather sole, and classic American styling. Paired with casual clothing, this style give off a fresh, young vibe for the modern urban man.
We will be sending our Allen Edmonds clients our Spring 2011 mini catalogues soon. Please let us know if you would like to receive a complimentary catalogue or you can view the Allen Edmonds collection on line at www.AllenEdmonds.com.
February is Allen Edmonds shoe month. This month we are offering a complimentary set of Allen Edmonds shoe trees personalized with your name with each pair of Allen Edmonds shoes you purchase. And of course, the shoes can be direct shipped to your door at no additional charge. Please call 502.417.0324 or email KennyG@ExecutiveImage.com to place your order. |
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