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Quote Of The Week 
 
No one can make you feel inferior without your consent  - Eleanor Roosevelt
LINK OF THE WEEK
Certain Change NLP Training
Issue: # 2 August 2nd 2008
Greetings!

This is the 2nd of my "No Willpower Required" Newsletters. Thanks to everyone who mailed me after last weeks newsletter with opinions and comments, it was much appreciated.
 
If you find this newsletter useful and thought provoking (that is my purpose in doing it is to make you think afterwards) then please forward it to a friend or clients for them to sign up.
 
Just a thought before I move on and write an article below on the best strategy for weight reduction, I spoke to a lady last week who is a leading nutritionist who was interested in training in NLP and was asking me about it and how it all worked etc.
 
She said something very interesting to me.... she said that I was doing well to keep the weight off....it hit me like a brick that actually I don't keep the weight off, I am just slim now, if you "keep the weight off" then you are living in fear and expectation of putting the weight back on.
 
When I pointed this out to her she admitted that she had lost many stones in weight a few years ago and that she did live in fear of becoming big again, but surely that is no way to live, be big and happy, be slim and happy but please just be happy!!
 
Have a good week
 
Mike :-) 
Strategy For Success 
 
Towards or Away From?
 
People will always have a reason and a strategy for reducing their weight. The reason and hence the strategy is absolutely key to whether they are successful or not at getting to goal weight and more importantly being slim and healthy for the rest of their life.
 
From working with many clients now I have realised that the difference in the strategies people run will usually dictate the result that they get.
 
I am going to use an example here of someone who actually subscribes to this newsletter but I have her permission so no problems there !
 
This lady came to me last year with around 10 stone to lose (140 pounds), I asked her "Why she wanted to reduce her weight?" she said that she had been to the supermarket and was appalled by what she saw in the mirror in the changing room and hence that was the "kick up the bum" she needed to reduce her weight.
 
So she started to reduce her weight, she was incredibly determined, she had the absolute focus and started shrinking each week I saw her. After about 12 weeks she was around 3 stone (42 pounds) lighter and was starting to really see the results in that mirror....
 
But then it all started to go wrong, she started to eat too much again and spent the next 4 weeks without reducing her weight by a single pound.
 
Anyway we had a quiet chat one evening and she admitted that the motivation was not there anymore as she was no longer the person she saw in the mirror in the Supermarket and hence whereas she was trying to get away from that person she was now far enough away that she felt better and didn't value being slim as much as she did as that was never the original strategy.
 
So we talked again about what she wanted, she said she really did want to be slim, so we worked out a realistic weight goal in the future that she could aim at, we talked through possible hurdles, and the big goal for her is/was to fit in a particular dress that meant something to her.
 
By switching her mindset from getting away from something i.e. not wanting to be the person in the mirror to going towards something meant she suddenly was enthusiastic about what she was going to achieve in the future.
 
Since then she has been amazing, she has now lost over 110 pounds in weight and has reduced her BMI down to being overweight from morbidly obese. The closer she gets to the target the more she can see,feel, touch and smell it and the more she wants it and hence it is a much better strategy for success.
 
So when you look at your own weight goals and your clients are they trying to get away from something or are they working towards a realistic goal in the future. The difference in results is huge!
 
Just to finish off this week I met a lady last night that I asked the same question of
 
"Why do you want to reduce weight?"
 
She replied in a quite common way "I don't want to die young"
 
I replied "That's what you don't want, so what do you want?"
 
She replied "I don't know actually"
 
Therefore if you don't know what you want then how can you achieve it? Remember to focus absolutely on what you want in terms of your weight and there is nothing in the world that can stop you.
 
Have a great week :-)
 
Mike
Archive Of Previous Newsletters 
 
I have managed to setup an archive of all previous newsletters (all one of them so far!!) so please bookmark the link above.
 
Also please feel free to send this link out to your friends and clients so they can subscribe.
 
As promise this is my newsletter and not a spam service so you will only ever get this newsletter from me on a Saturday morning!
 
Thanks
 
Mike
 
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(C) Emijo (East Anglia) Limited - All The Content In This Newsletter Is The Copyright Of Michael Scott. If You Wish To Reference Or Use The Content Then Please Contact Mike Directly At [email protected]