| Go Inside Facebook, Blogs, LinkedIn, & Twitter
Advanced registration extended to October 22, 5 p.m. |
| By this point, we've all heard about social media and may have even created an account or two or started a blog. But how can you get the most out of these tools? How can you use them to build your network, develop your career, grow your business?
If like many, you are puzzling over such questions, you'll want to attend our Oct. 24 breakfast meeting on Facebook, Blogs, LinkedIn and Twitter at Rutgers-Newark. A special discount is available to all college students and Rutgers employees. For more information or to register, click here.
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| Member Benefit - Strategies for Utilizing AWCNJ to Build Your Business:
An Interview with Bonnie Ketcham Doll
By Denise Dowling Mortensen
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Bonnie Ketcham Doll, president of BKD Graphics in Chatham is a self-taught marketing guru and member of AWCNJ who has built an impressive client base through consistent networking and marketing.  When she started BKD Graphics 11 years ago, she knew nothing about how to market her new PowerPoint service. She was determined, however, to make her business work. She read books, joined professional organizations, became a board member of AWCNJ, and networked with anyone she met. Today she has a growing list of Fortune 500 clients and a calendar filled with full-time projects. Here are some of Bonnie's best strategies for helping you along your own path to success: Read more... |
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AWCNJ is a Winner
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The
Northern New Jersey Professional Chapter came away a winner at this year's
national Association for Women in Communications conference in September. The
chapter received the award for Most Innovative Membership Programming.
The
award recognizes a chapter for outstanding membership recruitment and
retention.
"Receiving
this award is a reflection of our commitment to provide meaningful programs
that appeal to our members based on the ideas and suggestions we received from
our member surveys," noted Co-President Carla Capizzi.
"As a volunteer organization, AWCNJ depends on its members to
lend their time, energy and inspiration to supporting professional growth for
fellow communicators," added Co-President Lynn McFarlane. "Thanks to
the entire team." |
| Social Networking Tips from the AWC Conference
By Kathleen Brunet Eagan |
Speaking at the Association for Women in Communications national conference in September, Lena West asked a simple question about social networking: "Should you or your client do it?"
Founder and CEO of xnyoMedia Technology, West had a pretty straightforward answer. It depends, she said, on whether you or your staff has the time and what you hope to gain from it.
Before starting out, she explained, you need to know why you want to get involved, what you hope to accomplish, and what social networking platform will best allow you to reach your goals. For example, if your target audience consists of people on the go podcasts, and not blogs, are your best tools. She noted that social media does not replace existing communications efforts, but rather adds another layer.
A blogger for Entrepreneur and Fast Company, who also has accounts on Facebook, LinkedIn and Twitter, West explained that her strategy is to schedule specific days and times when she updates each. She also uses each platform for a specific purpose. Her Facebook and Twitter accounts are largely for personal relationships, while she uses LinkedIn for professional networking, and blogs to promote her expertise. To learn more about what Lena West has to say, read her blogs on Entrepreneur and Fast Company.
Kathleen Brunet Eagan is owner of Clarus Associates LLC, a marketing communications firm providing writing, public relations and online copy for those looking to get the good word out.
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| Working Matters
Kara Passage - E-zier than we think!
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Shortly after graduating with an Art History degree and an internship in the Marketing and Communications Department at the Montclair Art Museum, I accepted an offer at the museum as Media Relations Coordinator. I had no previous experience designing websites or e-newsletters, and had to learn quickly.
Fortunately, it is becoming easier and easier to develop basic skills in both. Instead of having a web developer on-site, many companies today use a template to design website pages - often as easy as Microsoft Word! Today there are several e-marketing tools, such as ConstantContact, iContact, and boomerang, that have easy-to-use templates for sending hundreds to thousands of e-mails at a time.
The trick to website design is: Keep it simple and organized, and keep the content up-to-date and edited. Customers who are overwhelmed by your website might not return for a second visit! The same is true of e-newsletters and e-blasts: Keep the content cohesive, simple and to the point.
My job has enabled me to think about ways to connect with the public using new technologies, instead of relying solely on newspapers, magazines, radio and television. Today, with easy-to-use templates and built-in tutorials, anyone can do it!
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To submit your Working Matters story, contact Terry Malone at malone.tm@gmail.com. |
This issue was prepared by Kara Passage.
Kara Jesselyn Passage graduated from Bloomsburg University of Pennsylvannia with a BA in Art History in Spring 2007. She currently is working at the Montclair Art Museum as the Media Relations Coordinator.
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| AWCNJ Member
Kara Passage
This month's
Working Matters contributor
Working Matters is a space where AWCNJ members can share their insights into the working life:
Effective Work Habits
Work-Life Balance
Networking
Career Crossroads
The Project from Hell
Stress Relief
Winning Clients
Getting Paid
Tell us what you want to write about. Submit your ideas to Terry Malone at malone.tm@gmail.com.
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