Member Benefit - A Free Listing to Promote Your Business
By Kathleen Brunet Eagan
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As a member of the Northern New Jersey Professional Chapter, did you
know you are entitled to a free listing in the chapter's Professional Services Directory?
The directory is a publicly available resource for those looking for
communications professionals. As more members take advantage of the opportunity
to list their business, the chapter can begin promoting the directory more
extensively. So take advantage of this opportunity today to advance your
business. Send an email with your company name, contact information and company
description, with Professional Services Directory in the subject line, to awcnjorg@awcnj.org.
Kathleen Brunet Eagan is owner of Clarus Associates LLC, a marketing
communications firm providing writing, public relations and online copy for
those looking to get the good word out.
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Getting the Most Out of Networking
By Lianne
Schoenwiesner
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Like anything else in business, networking will provide more
value if approached strategically and with focus. Sound cold and calculating? It needn't be!
Getting ready -
Exactly what value can you offer the folks you will meet? What value can they offer you? The more precisely you can personify yourself
and your business, the greater your impact will be. This can take the form of the infamous
"elevator speech," but make sure it doesn't sound too "canned" or impersonal.
Setting goals -
What do you want to achieve? Three new
clients? A supplier? A new perspective
on the market? Stay open to new
opportunities but don't lose focus.
Personal approach
- Ask questions and really listen to the person you are speaking with. It will make more of an impression than
anything else you can say. You will
learn how this person can be of value to you and vice versa. For those who are uncomfortable networking,
this has the added benefit of taking the focus off of you.
Follow up -
Unless you have a great memory, make brief notes about the people you
meet.Then think carefully about who
you'd like to connect with further. Be
selective enough that you will really have time to follow up. Then do it right away!
Lianne Schoenwiesner
of PeopleTech Connections provides creative,high-impact training and
development services. She specializes in
helping individuals and organizations make technology an asset in their lives
and businesses.
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Fall Networking Event
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Looking
for an informal and relaxed setting to make new connections this fall? Then be
sure to attend the AWCNJ Fall Networking event. The program takes place
Monday, Sept. 15, at Lombardi's Bar and Restaurant in Fairfield, from 6:30 to 9:30 p.m. The session
will feature networking tips and exercises to help you to connect with new
friends and colleagues, and reconnect with old contacts. Check the Events Page of the AWCNJ website for details and to register.
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Birds of a Feather Flock Together
By Stephanie Daye
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On Wednesday, July 16, more than 400 marketing and
communications professionals "flocked" to the 2008 NJ MarCom Council Joint
Summer Networking Event, held at The Olde Mill Inn in Basking Ridge. Sponsored
by myriad industry organizations, including our own Association for Women in Communications Northern New Jersey Professional
Chapter, the event
offered attendees the rare opportunity to not only share their business with
others, but learn more about New Jersey professional organizations, network
with potential clients, and share their experiences with both veterans and
newcomers.
"You never know who you're going to meet," said Donna Coney
Island, who does voice over and camera talent freelance work.
Attendees enjoyed a buffet dinner and dessert, and a
complimentary cappuccino bar.
Exhibitors included: The Business Marketing Association
(BMA); MCA-I; The New Jersey American Marketing Association; NJ/IABC; ADCNJ;
MENG; The New Jersey Advertising Club; PRSA; and The Society of Competitive
Intelligence Professionals (SCIP).
Denise Barnwell of Transformation Marketing, LLC attended
after hearing about it from a colleague and was impressed by the diversity
represented among organizations and the number of professionals who attended.
"I was intrigued by the idea that so many groups were
represented," Barnwell commented. "It was very well done."
The groups will be holding another joint network event in
December. Be sure to check the AWCNJ website for details this fall.
Stephanie Daye is a Baruch College, CUNY Honors graduate, who works in the Communications and Marketing Department of the Alzheimer's Association, Greater New Jersey Chapter.
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| Working Matters
By Terry Malone
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What do you do? Why do you do it? Why is it important? Each
of us has stories to tell that offer insight and perspective on the working
life. We invite you to share yours. Each edition of AWCNJ's quarterly
e-newsletter will feature one or more member perspectives on personal work
experiences. These will be brief, about 150 words (which is about the length of
this paragraph!) Don't worry if you write more. We'll gladly edit to fit, and
you will see the final version before publication. Possible topics: Your most
effective work habits. Someone who inspired you. Mentoring. Balancing work and
personal life. Networking. A career turning point. The project from hell. Risk.
Strategies for stress. Winning a client. Or just about anything involving your
work experience. For more information, or to submit your story, contact Terry
Malone at malone.tm@gmail.com.
Terry Malone is a writer and editor specializing in internal and external communications for corporations and organizations.
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This issue was prepared by Kara Passage.
Kara Jesselyn Passage graduate from Bloomsburg University of Pennsylvannia with a BA in Art History in Spring 2007. She currently is working at the Montclair Art Museum as the Media Relations Coordinator.
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