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FIVE PRINCIPLES OF PAINLESS MINGLING
Anne Schwab
 Even for those of us in the field of communications, entering a room full of people we have never met can be daunting. I remember many business and social gatherings when I unceremoniously signed in, made a beeline for the food table and mused, "Just how long must I be here?" "Must?" It took me years to realize, "I want to be here." Conventions, special events, company functions, parties--this is where business and friendships form and flourish. Would we better advance our careers sitting home watching, Sex and the City? If your answer is like mine, "of course not," read on to learn Five Principles of Painless Mingling. Most people you meet are just as nervous as you are. Even people like me who appear totally outgoing ..... |
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Date: 02/01/2008 Contact: Anne Schwab 202.333.3560
STAND-OUT! How to Write an Attention-Grabbing Press Release
Call attention to your business with a stand-out press release.
Working on a new production? Is it of topical
interest with a twist? Then you have the making of a successful online press release, an effective, free publicity tool. Follow these six simple tips and you too will create a newsworthy, stand-out press release that assures publication.
1. Grab 'em from the get-go.
Make your company or agency jump off the page. A snappy headline demands attention. "Dog bites mailman" isn't news, but .... |
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CMS NEWSLINE
Click image to see video
Press Release
FRIDAY, NOVEMBER 2, 2007
Washington, DC
Peer Awards
On Saturday evening, October 20, 2007, three hundred talented men and women of the local Washington, DC film and video community donned their dressy duds and attended the 7th annual Peer Awards gala. | |
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A Makeup Artist/Stylist: Don't Leave for a Shoot without One.
(With a teeny, weeny exception)
Anne Schwab
Producer/Writer/Director
& Styling Consultant
As part of a national depression-awareness campaign, a major health organization brought in a production company to develop a series of PSAs. Two stylists from Creative Management Services were also booked to design the character makeup and wardrobe needed to give the two actors that tired, unhealthy and depressed look.
Knowing how important the use of makeup is to the overall look of a production, we proudly set up our makeup boards and hung the wardrobe. But, before we could begin the makeup application, the producer said she wanted the talent on the set for a lighting test. The cameraman fiddled with the lights and took one look through the lens and exclaimed, "Perfect. The makeup's perfect."
Why without makeup do we look naturally and perfectly tired, unhealthy and maybe even depressed on camera?
1) Lighting for film and video is strong, often penetrating the thin, outer layer of skin through to the dermis. The dermal layer contains arteries (reddish) and veins (bluish) and when the light reflects through this layer, the skin appears blotchy and discolored often with deep under eye circles.
2) Lighting also reflects highlights on the surface of the skin. So, if an actor's skin is shiny, the lights could bounce back a beam to the camera bright enough to be seen by International Space Station. Not cool.
3) No one has perfect skin so small blemishes may need correcting as well.
Makeup for film and video is heavy and not transparent like over-the-counter makeup products. The opaque foundations and powders prevent the light from traveling through the top layer of skin. The texture of the foundation--when applied correctly--gives an even canvas and a natural appearance.
Foundation, blush and eye colors help create special effects. Using makeup prepared for the camera, the artist is not limitedto the actor's own coloration and is at liberty to choose a palette that works better with the character and the overall look of the production.
Moral to the story: never, ever shoot footage of a human face without makeup unless you are attempting to recreate scenes from the Great Depression!
Contact Anne Schwab or Liliane Blom today at Creative Management Services (cms@creativecms.net, 202.333.3560) and learn how a makeup consultation could help take your production to the next level of success!
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Watch our
award-winning video!
Click on image to see the IPV6 video. |
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Anne Schwab
President, CMS |
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