Exotic Flowers Newsletter
Boston's Premier Florist February, 2008
In This Issue
Guest Speaker
Valentine's Day
Celebrity Florist
Remodeling
Run for President

Having graduated from Boston College in 1993 with a degree in Political Science, I always get pumped up for the presidential election. Part of my business philosophy is, 'Run for President.' It is quite similar; we must meet and greet the voters(customers) and we must raise money(sales).
 
Quick Links
 Rick CanaleGuest Speaker
On Saturday, March 1st, I will be speaking  at the Northeast Floral Expo. This show takes place every year in Hartford, CT. I have been sponsored by FTD. My speech focuses on 'How to Run a Publicity Campaign.' Of course, I will mention my ongoing Red Sox campaign. In addition to the Sox, I will be using the presidential campaign as an ideal way to market your business.
 
 Wild Plum RosesValentine's Day
Thank you to all our customers. Valentine's Day sales for 2008 broke all records. We delivered over 1000 arrangements and served over 1000 in store customers on the 14th! With great weather and experienced staff, no problems arose, we were able to get home to our families before 9pm.
 
 Remodeling CartoonWe're Under Construction
For the first time in ten years, our Roslindale store is undergoing renovations. We are choosing to do most of the work ourselves to save money. It may take us a a little longer, but the improvments are already noticeable. We now have a large island counter to serve customers. We will be laying new tile, residing the walls and putting in new displays to better showcase our wines, teddy bears, greeting cards, plants, balloons and chocolates.
 
 Boston City CouncilCelebrity Florist 
In the past couple of months, we delivered flowers to Senator Kennedy, Natalie Jacobson, the Lucchino family and Red Sox wives, Kristen Mirabelli, Yuka Okajima, Sue Farrell, Monique Magadan; flowers for the funeral of Ex-Sox owner Buddy LeRoux; also sent flowers for Doug Mirabelli and Mayor Menino. Also, the picture on the left shows our flowers gracing the Boston City Council, the Mayor and the stage.
 
Upcoming Events
The New England Spring Flower Show will be held at the Bayside Expo Center in Boston from March 8-16, 2008
Vision Statement
We know our importance in your life. Our vision statement, 'Reaction Guaranteed,' embodies our responsibility.
 
Contact Info
Rick Canale
Managing Director
617-524-4456
Forward
& Win !
 
Win The New England Gardening Almanac. This hard cover text published by the Boston Globe is indispensable to the novice or expert gardener. Whomever forwards this email the most times will win this book!!!! Valed at $29.95, the Almanac is in ideal gift or coffee table book.
 
Offer Expires: March 10th, 2008. Winner will be selected and notified by email at that time.