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Great thoughts
"Be different, stand out, and work your butt off."  

 Reba McEntire 

American singer/songwriter 

 

Does your marketing help you stand out from the crowd? We can make it happen! Give us a call at 613-235-5445.


Adams Jette Marketing + Communications

33 Roydon Place, Suite 206

Ottawa, ON  K2E 1A3 

613-235-5445 

info@adamsjette.com 

www.adamsjette.com

Stand out from the crowd    

by Ron Jette     
Stand Out We talk a lot around here about value and how you have to deliver it if you want your customers, members or audience to buy--or buy into--whatever it is you are selling. And with good reason. After all, if you don't offer good value for money, you aren't likely to have many clients.

 

But if you and your competitors are all selling the same thing or are offering similar value, why should potential clients pick you over and above every other choice--including doing nothing (often your biggest competitor)?

 

Say you run a wellness clinic with a roster full of chiropractors, physiotherapists and massage therapists. You deliver relief from pain. Check. You offer convenient hours. Check. You have free parking. Check. You accept all major credit cards. Check.

 

You and everyone else.

 

What makes you different? What sets you apart from the crowd? Why should I choose you?

 

Maybe you have expertise in a particular area, such as women or children's health or ensuring optimal sports performance. Maybe you offer a quiet and serene atmosphere (complete with an indoor water wall) that provides peace of mind. Maybe you direct-bill insurance companies to save the client from paying out of pocket. Maybe you offer same-day appointments.

 

There may be a lot of things that make you stand out. Tell people about them! Don't bury them in the deepest, darkest corners of your website. Put them on your home page:

 

We offer same-day appointments.  
Call us now!

 

Then, reserve me a spot. I'll be right over.
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FEATURED CLIENT:
Eagle Professional Resources

Eagle   

 

 

Eagle Professional Resources is a professional staffing company specializing in recruiting and placing technology, finance, and accounting professionals, as well as executive and management consultants for contract and full-time positions. With 10 offices across the country, it is one of the most successful staffing companies in Canada.

 

Since its launch in 1996, Eagle has built a solid reputation for value and quality while meeting the needs of business professionals around the world.  

 

ISO 9001-certified since 2006, Eagle has also received multiple awards for excellence, most notably being named one of Canada's 50 Best Managed Companies every year since 1999 and achieving Platinum Status for that award in 2005.

 

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What our clients are saying...
Canadian Chamber of Commerce
"Please accept my thanks for the dedication and effort you put into Powering Up. We sincerely appreciate that you put far more work into it than either of us intended at the outset. There is no doubt that your commitment to 'getting it right, no matter what it takes' has turned our ideas into a platform document we'll be able to use for years to come."

 Shirley-Ann George   

former Senior Vice President, Policy

Canadian Chamber of Commerce  

 
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QuikTip

uninterested, disinterested -- If someone is bored or has no interest in the issue, she is said to be uninterested. If that person is interested but remains neutral or objective, she is said to be disinterested.   

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