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"Money coming in says I've made the right marketing decisions."
Adam Osborne,
author, computer designer
Wondering if you're making the right marketing decisions? We can help. Give us a call at 613-235-5445.
Adams Jette Marketing + Communications
33 Roydon Place, Suite 206
Ottawa, ON K2E 1A3 613-235-5445 info@adamsjette.com www.adamsjette.com
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Smart marketing pays dividends
--but only if you invest wisely
by Ron Jette
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Marketing shouldn't be based on a roll of the dice.
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My plan--like yours, I'm sure--is to invest now to make sure I can live comfortably as I grow older. Since I don't want to gamble with my future, I try to base my investments on sound information so I can make smart decisions. So what does that have to do with marketing? Everything! Like smart retirement planning, smart marketing pays--and the process and expectations should be exactly the same. Here's what a good approach to investing looks like:
- You look at a range of options you think would be appropriate for you, discarding those that are outside your comfort zone, too expensive or don't promise a sufficient rate of return.
- You do the research to make sure you have the data you need to make informed decisions.
- You put your money into the investments you think are right for you, ones that promise a good rate of return.
- You measure each investment's rate of return.
- You adjust each investment depending on how well it performs.
Here's what a good marketing approach looks like: - You look at a range of options you think would be appropriate for your business, discarding those that are outside your comfort zone, too expensive or don't promise a sufficient rate of return.
- You do the research to make sure you have the data you need to make informed decisions.
- You put your money into the marketing strategies you think are right for you, ones that promise a good rate of return.
- You measure each strategy's rate of return.
- You adjust each strategy depending on how well it performs.
Buying $100 worth of lottery tickets isn't an investment. Neither is spending $1,000 on a print ad unless you can be confident that it is going to deliver the right message to the right market and generate a good return. If you want your marketing dollars to have more impact, invest wisely, keep a close eye on your rate of return and adjust accordingly.
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QuikTip | |
spelling in the eWorld -- Is Internet capitalized or not? Should email have a hyphen? Is website one word or two? According to the Canadian Oxford Dictionary (2nd ed.), they should be spelled this way:
Internet (capitalized)
website (one word, no hyphen or caps)
email (one word, no hyphen)
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