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Great thoughts
"Imagine if your business burned down and you had to walk across the street and start again, what would you do differently?"

 Brian Tracy

 

Is the same old, same old not working for you? Looking for a common-sense approach to marketing? Give us a call!


Adams Jette Marketing + Communications

33 Roydon Place
Suite 206
Ottawa, ON  K2E 1A3
Tel: 613.235.5445
Fax: 613.235.5514

info@adamsjette.com
www.adamsjette.com

Want to stand out? Then stand up!
by Ron Jette     

Finding a website "To be honest, Ron," someone said recently, "after 10 years in business, none of our work has come through our website. We earn work the hard way--by hunting for it."

 

Like too many businesspeople, he seemed to be under the impression that if you build it, they will come. Well, this is no movie (and I'm no Kevin Costner!).

 

One source recently put the number of websites on the Internet at around 138 million. Another source put it at close to 400 million. Nobody really knows, of course, because there is no central source that tracks these things. But suffice it to say, there are a lot. So, it doesn't make sense to sit back and hope that all of the people who need what you have to offer will eventually stumble onto your site by accident.

 

And that's my point: If you want people to find you on the Internet, you better make yourself visible.  

 

Two common approaches to help people find you are through Google's Adwords pay-per-click (PPC) program and through search-engine optimization (SEO).

 

PPC through Google is where you pay to have your ad appear in the "sponsored" section when someone does a search related to terms you've chosen. This can be very cost-effective because you pay only if people click on the ad (hence, pay-per-click). Find more information here.

 

Also, SEO is critical if you want to snag business online. This is all about making sure search engines find you when people search for things you sell. It's important to know when you optimize your website for search engines that it's about much more than just about putting clever wording that Google will spot. The search algorithms that Google uses are much more sophisticated than that these days. Now, it's all about relevance and credibility.

 

If you want your website to actually generate business (and who wouldn't?), you'll want to know much more about actually marketing your website.

           

You can find lots of useful information online about PPC and SEO. (There are millions of websites, remember?) 

 

Or, you could just contact us.

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FEATURED CLIENT:
Ottawa International Airport Authority

OIAA logo  

The Ottawa International Airport Authority manages, operates, maintains and invests in the Ottawa Macdonald-Cartier International Airport under a long-term lease with the federal government.

 

Recently, Airports Council International, an industry association representing airports in 179 countries and territories around the world, announced that Ottawa's airport was ranked first in North America among all airport sizes and second in the world in customer service. In 2011, almost 3.5 million passengers passed through its gates.

 

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Quotables
Cuisine & Passion logo

"I know the value of always keeping in contact with my customers--I see it every day--but it is tough to find the time to do it on a regular basis. With their customer contact program, TOUCHpoint, they take care of everything, giving me a highly customized monthly electronic news bulletin that is both useful to my customers and keeps them aware of us and what we offer. Best of all, it costs far less than advertising and other less-targeted ways of reaching our market."

 

 Chef Marc Miron   

Cuisine & Passion   

 

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QuikTips

allude, elude -- To allude to something means to refer to it. To elude something is to escape from it. While I would like to allude to examples, they elude me.  

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