Let's assume for the moment that you are selling something (and who among us isn't?). Perhaps, like many of us, you are selling products or professional services. Maybe you are a government employee trying to sell people (or your boss) on your program. Maybe you work for a non-profit and are "selling" your cause.
Now let me ask you this: how much do you actually
like selling? How much do you like to get right up close to the potential client so you can tell her how wonderful you are, how incredible your products, services and programs are and, if she'd only part with her hard-earned cash, how you'd be the answer to her prayers?
I'm not big on that approach, either. In fact, none of the best "salespeople" are.
But I'll tell you what they are good at. They are good at listening and trying to understand people. And they are
really good at finding solutions and
helping people.
So, maybe what you need isn't a harder sales approach but a different mindset.
Instead of worrying about how you can get this potential client to give you money or their support, think instead about how you can
solve their problems. Think about how you can
ease their pain or
make their lives better. Think about how you can
be an asset to their organization. Think about how you can
HELP them.
This different mindset will not only help ensure your own success, it will be a lot more fun, too.
