"Writing is easy: All you do is sit and stare at a blank sheet of paper until drops of blood form on your forehead."

Gene Fowler, Writer

 

Writing is tough, great writing is tougher still. If you'd like to take that pesky writing assignment off your desk, give us a call or drop us a line today.

100 Argyle Avenue
Suite 202
Ottawa, ON  K2P 1B6
 
Tel: 613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com

How important is good writing? After all, this is the Internet age where everything is fast, fast, fast--who cares about whether or not u r a gr8 writer, right?

 

I'll tell you who. People like me. Your customers. The folks who pay your bills. We want to understand you and we want to understand your products and services. And we want you to have credibility. But we get none of that if your website content is riddled with errors.

 

Yes, this is the Online Age. But think about it. How do we accomplish most of our communications? Through the written word!

 

Interesting story out of the U.K. recently. Seems a fellow by the name of Charles Duncombe was just as frustrated as I am about the quality of online--or any--writing. Unlike me, however, he took the time to actually measure the impact of poor writing on revenue.

 

Duncombe conducted some pretty basic research. He took an online product page containing errors, measured the revenue, corrected the typos and measured it again. So what happened? Revenue doubled after the errors were corrected. Doubled!

 

Now, even if his methodology was suspect--and there's no reason to believe it is--you have to ask yourself: are typos and murky writing worth the potential loss of revenue or customer loyalty? Of course not.

 

It is in our best interests, of course, to recommend that you hire professional writers. But really, can you afford to do anything else?

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 Visit the Keenan Health Centre...

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"It is always a pleasure working with Adams Jette. They are quick to get up to speed, highly focused and willing to listen, three qualities that ensure we get top-quality communications advice and products.

When we work together, we expect great things and we are never disappointed. I am pleased to recommend them."

 Paul Benoit, President and CEO   

Ottawa International Airport Authority   

 

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