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"The purpose of writing is to inflate weak ideas, obscure pure reasoning, and inhibit clarity. With a little practice, writing can be an intimidating and impenetrable fog!"
Bill Watterson,
American cartoonist
(Calvin and Hobbes)
He's kidding, of course. But given some writing we see, some people may actually believe this! If you want to bring clarity to your sales message and get more people to buy--or buy in--give us a call or drop us a line today. Adams Jette Marketing+ Communications
100 Argyle Avenue Suite 202 Ottawa, ON K2P 1B6 Tel: 613.235.5445 Fax: 613.235.5514 info@adamsjette.comwww.adamsjette.com
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Customer service isn't a
department, it's an attitude
by Ron Jette
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 When people ask me what I do, I usually respond by saying that I help people sell more of whatever it is they are selling. Whether they are selling legal services, participation in a government program, gourmet food, association memberships or support for a charitable cause, my job is to help them achieve success by helping them sell more of it to more people.
But the operative word in my response isn't "sell." It's "help." We help them sell more products, services or programs. In fact, we help our clients a lot of things. Selling is just the end result. For example, we help them get on with their day by making the process as simple as possible. We help them understand what they are really selling so they can sell more of it. We help them identify their markets. We help they clarify their messages so people can more easily see the benefit of purchasing from them. Now, let's switch gears for a second. How important is customer service in your organization? And what is it you are doing when you are providing good customer service? You are helping people. The connection is clear: if you want to sell more, help more. Don't go in thinking about how you can sell to this person. Instead, go in thinking about how you can help this person.
That's where you'll find success. |
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FEATURED CLIENT | |
PHAC's primary goal is to strengthen Canada's capacity to protect and improve the health of Canadians and to help reduce pressures on the health-care system.
Its role is to promote health, prevent and control chronic diseases and injuries, prevent and control infectious diseases, prepare for and respond to public health emergencies, and strengthen public health capacity.
As part of PHAC's program activities, the Agency uses grants and contributions to fund community, voluntary and not-for-profit agencies to support government policies and priorities. PHAC currently has 20 such programs that fund 1,500 projects across the country and account for almost 40 per cent of PHAC's annual budget.
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Quotables |
"We had a sense from day one that working with the Adams Jette team would be fun and we weren't disappointed. Ron and Brenda are incredibly customer-focused. "Whenever I need advice, they deliver--and the advice is always backed up with sound reasoning."
Linda Cook Ottawa Farmers' Market
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QuikTips | |
Shorter, tighter, simpler -- Never, ever, ever send out the first draft of your writing. There is always room for improvement. Is it clear enough? Does it flow well enough? Is it logical enough? Is it succinct enough? Then, just when you think it's as good as it will get, read it again. And make more changes, if necessary. Your readers will thank you for it.
More QuikTips...
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