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Does networking pay?
by Ron Jette |
 Yes it can. In spades. But only if done properly.
Dale Carnegie once said that you can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.
For some people, networking events present an opportunity to sell, sell, sell. They go to an event, talk about themselves endlessly and then wonder why they come away empty-handed. If you go to these events with only selling on your mind, you will be sorely disappointed.
Seems contrary to all you've ever believed, right?
Thinking networking events are all about you is your first mistake. Your second? Thinking they are about selling. In fact, these events are about building relationships.
I was recently reminded of these principles at a local chamber of commerce meeting where entrepreneurs Catherine Fair and Deborah MacDonald offered some solid networking advice. Here's more:
- Introduce yourself properly.
- Be there. Don't be looking over your shoulder for the next prospect.
- Dress for success (as appropriate for your business).
- Say hello to your friends, but spend most of your time with those you don't know.
- If you can, introduce people to each other.
- Don't talk about your business right away unless prompted or asked.
- Here's a great one: Publicly acknowledge when someone has done something for you by posting it on Facebook, tweeting about it or mentioning them in your blog.
Finally, if you get a chance to formally introduce yourself to the crowd, don't overstay your welcome. Practice your pitch and keep within the allotted time.
Networking is a great way to build business. Note I said "build." It isn't something that happens overnight--or at one meeting. But it's these relationships that can help sustain your business for years to come.
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QuikTips |
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Using Flash on your website -- Flash is a programming software that can be used to add animation, videos or an element of interactivity to your website. It should never be used to simply "jazz up" your website. User tests clearly show that using Flash only to either move things around or draw attention to something on your page is annoying and associated with useless content.
If you think your website needs a little spice, you are better off using more compelling text, hiring a better photographer or finding another designer.
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