"So many fail because they don't get started; they don't go. They don't overcome inertia. They don't begin."  

W. Clement Stone 

Businessman, author 

Are you finding it hard to get started on that website makeover you've been talking about? Give us a call. We'll make it easier than you thought possible!

100 Argyle Avenue
Suite 202
Ottawa, ON  K2P 1B6
 
Tel: 613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com

"The rule on the Web is: know your readers and know their key tasks. Have only content that helps them to complete their tasks. Everything else just gets in the way."

Gerry McGovern, author 

Killer Web Content

 

I recently re-read McGovern's book. The sticker on the back tells me I paid $44.95 for more than 200 pages of great advice on how to write, well, killer content. I would have paid that for page 67 alone. That's where you'll find the quote.

 

Oh, sure, he tells you other things we know are critical to your website's success:

 

• less is more (people are in a hurry);
• content is not king (unless it is great content);
• hire an editor (he says it's among the best investments you'll make); and
• lead with the need (tell them what's in it for them now).

 

But by far, the very best advice you'll get out of Writing Killer Content is this: The people whose attention you need the most are task-driven and time-starved. Keep it simple and focus relentlessly on the task they are trying to complete. Don't bog them down in stuff that's irrelevant. Otherwise, you'll quickly become irrelevant and they will drop you faster than a hot potato.

 

What is it people come looking for when they visit your site? Is it easy to find? Can they find it no matter where on the site they land? Or, do you bore them to tears with how long you've been in business and how many employees you have?

 

Make task-completion fast and easy and you will quickly move your visitors to buy--or buy into--whatever it is you are selling. 
 

Read more articles from Adams Jette...  

Do people think of you first when they need your products, services or programs? TOUCHpoint can help make sure they do!

Future support or revenue is most likely to come from those who've already taken part in your programs or who have purchased your products and services. Why? Because they already know and trust you. 

 

But that support will happen ONLY if you stay "top of mind."

TOUCHpoint, an email newsletter writing and distribution service from Adams Jette, can help you do that in a way that is both valuable to your customer and extraordinarily simple for you. Contact us now by email or by calling 613-235-5445 today to find out how!

________________________________

________________________________

"A special thank you to you all for getting that flyer completed so quickly. Kathleen and I were very pleased with the result and acknowledge that we were not capable of producing the end result which was spectacular." 

Kathleen and Jack Nootenboom
Kathleen's Kitchen

Purveyors of fine chocolate truffles 

________________________________