"If all the economists were laid end to end, they'd never reach a conclusion."
 

George Bernard Shaw

Playwright

And the economists are telling us we aren't out of the weeds just yet. While others hold back, now is the perfect time to grab market share and new clients. Give us a call and we'll help you get out there and shake things up. 100 Argyle Avenue
Suite 202
Ottawa, ON  K2P 1B6
 
Tel: 613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com

We get asked that question all the time. And every time we are asked, we say the same thing: maybe.

If you have low-quality products, terrible customer service, irregular hours and fly-by-night dependability, testimonials are probably not a good choice. If you are anyone else, however, you should be collecting testimonials and making them work for you.

John Patterson, known to many as the father of professional selling, once said that advertising brings awareness but testimonial advertising brings customers. In his Little Red Book of Selling, Jeffrey Gitomer called testimonials "the single most powerful method of making a sale." Nothing has more credibility than a third-party endorsement.

So, how do you get them? First, you have to earn them. Work hard to provide the value your customers or stakeholders are expecting. Then, simply ask for them to write something nice, something from the heart. If people are happy, they will be pleased to do it.

Next question: As long as they are saying something nice, is there such a thing as a bad testimonial? Well, maybe not bad, but they can be underwhelming, even boring. "I've bought this company's products several times. They provide good service and are very dependable."

Instead, when a customer says he'd be happy to provide you with a testimonial, ask if he could talk about a specific benefit you delivered: "The reaction at the office to the product I bought from you was phenomenal. I looked like a real hero!" "Your program delivered. I have more energy than ever and I'm finding it easy to stay on track!"

Then, once you have them, use them. Everywhere. They should be in your proposals, on your website, in your marketing collateral--anywhere other potential clients might see them. After all, they may be among your best salespeople.

 

Read more articles from Adams Jette...
 

"Yeah, we need to update our website but I can't find the time."

"Our website really needs an overhaul but it keeps slipping down the priority list."

 Have you said--or thought--that?

Your website could be the only "salesperson" your target audience or potential customers ever sees. And if it's not telling a compelling story, those people could be gone faster than you can say "I should have updated my website."

If you've been putting it off, there is no time like now to get it back on track. We can make it easy.

Contact us now at 613-235-5445 or drop us an email and let us help you make sure your online salesperson is saying all the right things about you.

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"It is always refreshing to have work done for you that not only meets your expectations on the first draft--they really listened to what we said--but is delivered both on time and on budget. This approach certainly keeps Adams Jette on the top of our referral list."

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