If you are working on the floor of a retail business, it's
pretty clear: you are selling to customers. But what about the government
filing clerk, the dental hygienist
or the crossing guard? What about the customer-service representative
whose job is (or seems to be) fixing problems, or the government policy analyst working hard at his computer?
Why would selling and customer service be of value to them?
Because despite what they may think, they are
all selling something and they
all have customers.
The government clerk is looking for a promotion. To get it, he better
make
somebody happy. That person is his
customer. The dental hygienist is selling you, her customer, oral health. The
crossing guard? He better be pretty good at selling the kids (customers) on
road safety or somebody's in trouble. While the customer-service rep is fixing
problems, she is also selling that customer on the notion that hers is a great
company, even if there are occasional issues that need resolving.
Almost without exception, you are "selling" to "customers."
You are trying to get people to buy--or buy into--whatever it is you are selling
or promoting. Do you know
your customer?
Do you know their wants and needs? Do you know what you have to provide to
ensure those needs and wants are met?
No matter who you are or what you are
selling--a product, a service, a vision, a program, an idea or even road
safety--know what your customer needs and you will meet with greater success.
