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Do the right thing
"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."

Steve Jobs

Apple, Inc.

We've seen the evidence and couldn't agree more. Treat your customers with the respect they deserve and offer the very best you can give them. Every time.
 
Adams Jette Marketing
+ Communications
100 Argyle Avenue
Suite 202
Ottawa, ON  K2P 1B6
 
Tel: 613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com
 
Do you have Shiny Object Syndrome?
by Ron Jette
Shiny objects
How often has this happened to you: You spend most of the day scrambling to keep on top of everything that comes across your desk, only to end up feeling like you've been spinning your wheels all day. In fact, the faster you go, the less it appears you accomplish.
 
I'm going to go out on a limb here and suggest that you might be having trouble focusing.
 
Imagine for a moment that you are writing a report that needs to be on your boss's desk by the end of the day. You've just come back from lunch and are preparing to sit down to finish it. Suddenly, ding! There is a new email. It's from a friend who wants to make a lunch date next week. You get that out of the way--you agree to go to that new Thai place down the street next Thursday at noon--and get down to work.
 
Then a colleague walks in and asks if you know the date the new director is starting. "Just a sec," you say, "I have it right here." Good person that you are, you look it up and pass the information along. Then, you get back to work.
 
Just as you're settling in, the telephone rings. Then there's another email. And another colleague. And another... do you see a pattern here? Does it look familiar? It's called Shiny Object Syndrome--you see it, you reach for it, you take care of it--and it's hampering your ability to get things done.
 
Getting the job done might be as simple as shutting down your email program, setting the telephone to 'Do not disturb' and closing your door. That way, when shiny objects go by, you don't even notice them.
 
Imagine, a whole hour--or two, whatever you choose--to focus on the job at hand.
 
It's not about time management. It's about focus. And getting the job done. Stress-free.

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Refuse to take part!
Stop the recession
At Adams Jette, we've chosen to not take part in what economists are calling a "recession."

If you would like to join us in our
deliberate act of economic defiance, visit
our website and read our four-part series called Marketing in a recession.
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FEATURED CLIENT:
Canadian Food Industry Council
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The food retail/wholesale industry is a central part of Canadian communities from coast to coast to coast. More than 500,000 Canadians work in the sector in a wide variety of roles.

Attracting and retaining skilled, talented individuals is key to the industry's ongoing success. The Canadian Food Industry Council (CFIC) works with employers, employees, labour, educators, job seekers and others to develop a solid base of talent for Canada's food retail/wholesale industry, identify opportunities and contribute to the strength of the sector as a whole.

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What our clients are saying...
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"The team offers excellent, timely and high- quality service. They take the time to make sure they understand our unique needs."
 
Sarah Kaplan
Assault and Sexual Abuse Program (ASAP)
Cornwall Community Hospital

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QuikTips
Podium, Lectern -- A podium is a raised platform on which you stand to receive one of 14 gold medals. (Go Canada, go!) The stand or piece of furniture you use to hold your notes is called a lectern.