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It's all FREE!
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Here's some rock-solid information you can use
to increase sales or buy-in, get better at
your job or simply improve your
communications. And it costs you nothing.
Adams Jette Marketing +
Communications 100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445 Fax: 613.235.5514
[email protected] www.adamsjette.com
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Taglines? Who needs 'em?
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If you are selling a service, a product or a
program, you do.
I know what you're thinking. "Sure, they are
cute and sometimes, even funny. But aren't
they just empty words?"
Well, to be honest, often, they are. But they
don't have to be. And that's the
point.
A good tagline, combined with the name of
your company,
product or service, can convey a lot
of critical information in a very short
period of time. Specifically, you can tell
your audience three things:
- who you are;
- what you do; and, most importantly,
- what's in it for them.
Let's look at some examples. Here's an
obvious one--our own:
Adams Jette Marketing +
Communications
Compelling ideas. Remarkable
results.
This tells potential clients who we are
(Adams Jette),
what we do (marketing and communications) and
what's in it for the client (compelling ideas
and, most of all, remarkable results).
Here's another:
Ontario Network of Sexual Assault/
Domestic Violence Treatment Centres
Increasing knowledge. Enhancing
care.
This tells potential clients who they are
(Ontario Network of Sexual
Assault/Domestic Violence Treatment
Centres),
what they do (operate a network of treatment
centres) and
what's in it for the client (enhanced
care).
Can people tell who you are, what
you do and
what's in it for them just by looking
at your
name and tagline? If they can, you have a lot
less selling to do when they walk in the door.
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____________________________________ AJ client honoured as Retailer of the Year
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We want to extend our best wishes to our
clients and friends, Chefs Marc Miron and
Chantal Gagné.
Their business, Cuisine &
Passion Gourmet Foods
was named Retail
Business of the Year this past week by the
Orléans Chamber of Commerce. This is
quite an accomplishment given the business
has been open only 18 months.
Marc Miron spent the last 20 years as the
executive chef at some of the finest Four
Seasons Hotels and Resorts in the world
including in Bali, Nevis, and Sydney,
Australia. Now, he's come back to share his
passion with us. Lucky us here at home!
Congratulations Marc and Chantal, and keep
up the
great-tasting work!
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____________________________________ FEATURED CLIENT:
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The Canadian Construction Association (CCA)
is the voice of the national non-residential
construction industry. Its 20,000 member
firms represent contractors across a wide
variety of sectors, from general contractors,
trade contractors and road-builders to
designers, insurance companies and financial
institutions. The diversity among its
membership enables CCA to speak
authoritatively to the federal government, to
the media, to the public, and to the
international community on the issues
affecting all Canadians.
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____________________________________ What our clients are saying...
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"We have been using Adam Jette's TOUCHpoint
newsletter product for several months now. We
are extremely pleased with everything from
the writing and design to the top-notch
customer service--and the results have been
fantastic.
"The newsletter itself looks very
professional and comes out on time, every
time. It doesn't matter what we do at the
last minute, we are always accommodated.
Perhaps more than anything, it's a very
affordable way to save me time--and we can
all use more of that!"
"
Linda Cook, Manager
Ottawa Farmers' Market
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____________________________________ QuikTip
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allude, elude -- To
allude to something means to refer to
it. To
elude something is to escape from it.
While I
would like to allude to examples, they elude
me.
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