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Keep in touch
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Because they already know and trust you, your
biggest source of future revenue is most
likely to come from those who've already
purchased your products and services. But
ONLY if you stay "top of mind."
TOUCHpoint, an email newsletter program
from
Adams Jette, can help you do that in a way
that is both valuable to your customer and
extraordinarily simple for you. Contact
us today to find out how!
Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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Giving back is good for business
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Your business, whether you like it or not, is
more than just an enterprise. It is a living,
breathing citizen of our community. It gives
and it takes--just like real people. It pays
taxes to and benefits from local government--just
like real people.
And, just like people, businesses have
certain responsibilities within
a community. They have a responsibility to
help nurture and sustain our community. They
have a responsibility to get involved.
Here's the good news. Getting involved is
really, really good for business.
People want to do business with companies
that "do good," that have solid environmental
practices and that contribute to the
community's well-being.
It's called corporate social responsibility
(CSR) and there are many direct benefits to
your business:
- it can set you apart in your industry or
sector;
- your good and "giving" reputation will
make it easier to recruit and keep employees,
which, in itself, is a cost-saving
- your employees will be better motivated,
will stay longer and will be more
productive;
- it may help ensure you comply with
regulatory requirements;
- activities in the local community are
ideal opportunities to generate positive
media coverage;
- good relationships with local authorities
make doing business easier;
- understanding the wider impact of your
business can help you come up with profitable
new products and services; and
- CSR can make you more competitive while
reducing the risk of sudden damage to your
reputation and sales-investors recognize this
and are more willing to finance you.
Maybe you sponsor local teams or a local
event that raises money for charity. Maybe
you give to the community food
bank. Maybe you support local fundraisers or
environmental-awareness programs.
Whatever you are doing as a socially
responsible company, realize that it is
making a difference not just to the community
but to your business.
Get involved! Make your community the best
place in the
world to live, work and play.
Because when you give a little you gain a lot.
Guaranteed.
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____________________________________ FEATURED CLIENT:
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As Canada's largest and most influential
business association, the Canadian Chamber of
Commerce is the primary and vital connection
between business and the federal government.
It continually demonstrates impact on public
policy and decision-making to the benefit of
businesses, communities and families across
Canada.
Experience the power of a network of over 300
chambers of commerce and boards of trade,
representing 175,000 businesses of all sizes
in all sectors of the economy and in all
regions.
Get involved. Be heard.
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____________________________________ What our clients are saying...
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"Your BRIGHTideas newsletter is really
well done. I especially like the QuikTips.
I learn something in every issue. Merci
beaucoup."
Nicole C. Beauchamp ARP
MORDICUS Communications
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____________________________________ QuikTip
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spelling in the eWorld -- Is Internet
capitalized or not? Should email have a
hyphen? Is website one word or two? According
to the Canadian Oxford Dictionary (2nd ed.),
they should be spelled this way:
Internet
(capitalized)
website
(one word,
no hyphen or
caps)
email
(one word, no
hyphen)
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