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Maximize revenue
with TOUCHpoint
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Your biggest source of future revenue is
current customers. If they already know and
trust you
and your products, they will be more likely to
return--and be much easier to attract--than new
ones.
Are you maximizing that commitment?
TOUCHpoint is an affordable, easy-to-use
monthly email marketing program designed to
maximize profits by helping you keep in touch
with your current customers.
Contact us
at
info@adamsjette.com
today to find out
more!
Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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The multitasking myth
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Whether we move back and forth from
answering emails to reworking a PowerPoint
presentation, or attempt to answer our cell
phones while driving, technology
frequently tempts us to do more than one
thing (and increasingly, more than one
complicated thing) at a time. The problem,
however, is our brains get in the way.
Our brains need time to make the switch from
one task to another. Think of it like driving
on an expressway. You cruise along at the
speed limit, covering a lot of ground. Now,
imagine you have to decelerate, stop, pick a
direction, make a turn and get back up to
speed. Now, stop again. Turn in a new
direction, accelerate...you get the picture.
In a study done for the American
Psychological Association, researchers looked
at patterns in the amount of time lost when
individuals were asked to switch repeatedly
between two tasks of varying complexity.
The results showed that for all types of
tasks, people lost time when they had to
switch from one task to another. The more
complex the task, the greater the amount of
time lost.
Although you might think that multitasking is
a way to get more done, often it's just a
hidden form of procrastination--lots of stuff
seems to be happening, but not much really
is. This can be discouraging, too. At the end
of the day, you're convinced you've been
extremely busy, but can't point to any real
accomplishments.
Here are some of the signs of multitasking
procrastination:
- You often have numerous document
files and software applications running on
your computer at the same time
- You feel as though you have an
overwhelming number of "small" things to do
- Your cell phone is always on and your
landline is never forwarded to voicemail
- You have difficulty concentrating and are
easily distracted by voices or movement
- You find yourself constantly checking
your email
If that sounds like you, take heart: you can
change. Here are some ideas:
- Concentrate on your most important
task of the day during your first 90 minutes
at work.
- Use earplugs to shut out distracting
noises, or use earphones tuned to easy
listening music, such as smooth jazz.
- Clear your mind by meditating for a few
minutes: close your eyes, relax your body and
concentrate on your breathing.
- Disconnect! Turn off email software, cell
phone and other gadgets--at least for short
periods.
Most importantly, reward yourself when you
accomplish something, even if it's just with
a 10-minute break.
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____________________________________ FEATURED CLIENT:
Broadband Canada:
Connecting Rural Canadians
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As part of Canada's Economic Action Plan,
$225 million is being provided to Industry
Canada over three years to develop and
implement a strategy to extend high-speed
Internet
availability to as many unserved and underserved
households as possible.
An investment in Internet
infrastructure through Broadband Canada not
only enhances communities' competitiveness,
it leads to the expansion of higher-value
jobs and make new business models
possible. This connectivity can also expand
opportunities in
many sectors of the economy and has become an
important tool for health care, education and
access to government services. Adams Jette
Marketing + Communications is proud to work
with Broadband Canada.
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____________________________________ What our clients are saying...
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"A special thank you to you all for
getting that flyer completed so quickly.
Kathleen and I were very pleased with the
result and acknowledge that we were not
capable of producing the end result which was
spectacular."
Kathleen and Jack
Nootenboom
Kathleen's Kitchen
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____________________________________ QuikTip
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phase, faze -- Phase usually
refers to
a stage in a process of change or
development. It's just a phase she's going
through.
To faze someone, however, is to
disturb them.
The worst treatment didn't even faze him.
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