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Adams Jette Marketing
+ Communications
100 Argyle Avenue
Suite 202
Ottawa, ON  K2P 1B6

Tel: 613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com

Plenty--if it's the name of your customer.

Often our clients collect customer information for marketing purposes. Recently, one of the people we had hired for data entry was typing up names and addresses from ballots submitted during a contest at a client's retail outlet.

"I can't read this name," she said. This is a problem you run up against when people fill out their own ballots. "Does it really matter?" she continued. "We have hundreds of names."

I took a moment to think about it.

First of all, I don't look at that name as just someone's moniker. I look at that name as found money. We worked hard to get that person to try our products or services in the first place and, now that they have told us who they are and that it's okay to contact them, the opportunities are endless.

Think about what that name represents. It's someone who already knows and trusts our products and services. It stands for someone who will likely buy in the future if the value proposition (that is, what we offer in return for their money) is sufficient. It could be thousands of dollars in future revenues.

Harvard Business Review reports that the lifetime revenue stream from a loyal pizza buyer is $8,000. A loyal Cadillac buyer? $332,000. A corporate purchaser of commercial aircraft? Billions.

Now you may not sell Boeing 787 Dreamliners (average cost: $162 million), but you get the idea.

So, does that one name really matter?

There, Chef Marc and his wife Chantal Gagné--a world-class chef in her own right--offer fresh and frozen gourmet entrées as well as a line of their own sauces, dressings, jams, jellies and dips. At night, the chefs turn their commercial-grade kitchen into a classroom for up to eight guests at a time. Over three hours, guests prepare and eat a three-course dinner, complete with dessert. Great for team-building, a night out with friends or just a treat for yourself.

Now, just one year later, they are pleased to invite you to an Open House in celebration of the official opening of their newly expanded facilities. If you'd like to taste incredible food, hear some great jazz and meet the chefs, drop in!