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Good news...
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Spring is only about six weeks
away--hold on just a little
longer! Meanwhile, enjoy this issue
of BRIGHTideas and
learn how to improve revenues--even in a
recession.
Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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Marketing in a recession
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[A monthly article written to help you
get more people to buy your products and
services.]
Whether you believe the Prime Minister
who says Canada could face several
difficult years or the Governor of the Bank
of Canada who expects a turnaround by July,
there is no question this is a difficult time
for many folks. And, if you are like many,
you are probably looking at several ways to
recession-proof your business.
One move often made at times like this is
to cut back the marketing budget.
Bad move.
Both logic and the evidence show clearly
that if anything, this may be the best time to
blow your horn--as long as you do it
in a way
that is both focused and measurable.
First, let's look at the logic. At a time
when fewer people are coming
through the door, is it wise to lower your
voice in the
marketplace? Is it a time to let people
forget about you? No! When others
are pulling back on their marketing and the
landscape is quieter, now is exactly the
right time to turn up the volume.
Now is the time to grab market share
that will both help you immediately and stand
you in
good stead when this recession blows over.
(And it will blow over--these things
always
do.)
Now the evidence. Some of the biggest
gains in history have been made by companies
taking advantage of a quiet landscape to
solidify their brands. Toyota, FedEx and many
others moved well ahead of the pack using
this strategy. (As just one example, Toyota
fired up their marketing during the
recession and gas shortage in the 70s. When
the recession was over,
Toyota had beaten Honda and
Volkswagen as the country's number-one
import--and it's never looked back. The
momentum that was created then continues
today.)
More evidence: A study during the 1970s
recession showed those who maintained
marketing spending, thereby maintaining their
presence in the minds of consumers,
out-performed those who didn't--especially in
the years following the recession.
This is not the time to sit quietly and
wait for the recession to end. This is a time
to get out there--in a focused way,
remember--and grab some of that well-deserved
market
share.
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Tap into your best source of future revenue!
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Did you know that your biggest source of
future revenue is right under your nose?
Current customers can bring you the sales and
referrals you need to thrive--even during a
recession.
Stay in touch with TOUCHpoint, a brand
new customer-contact product from Adams Jette
that is simple to use and very
affordable.
Imagine...
- staying top-of-mind with current
customers
- exposing your clients to the entire range
of your products and services
- increasing the lifetime value of your
customers
- increasing up-selling and cross-selling
- creating an ongoing dialogue with your
customers
- becoming the go-to expert in your line of
business
If
you'd like to get in on the fun, give us a
call at 613-235-5445 or drop us a
line at
ron@adamsjette.com. We can help
make it happen.
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FEATURED CLIENT:
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The mission of Contact Centre Canada is to
contribute to the health and prosperity of
the customer-contact-centre industry and its
workforce. It's goals are to raise the
profile of the industry, develop a
recruitment and retention strategy for the
industry, develop partnerships with
educational institutions and other training
providers, develop a strategy to produce and
share information and establish partnerships
with other key stakeholders such as
governments and industry associations.
To accomplish those objectives, the CCC is
currently developing several projects in the
areas of contact centre industry image,
occupational standards, and benchmarking.
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What our clients are saying...
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"I know the value of always keeping in
contact with my customers--I see it every
day--but it is tough to find the time to do it
on a regular basis. With TOUCHpoint, they
take care of everything, giving me a highly
customized monthly electronic news bulletin
that is both useful to my customers and keeps
them aware of us and what we offer. Best of
all, it costs far less than advertising and
other less-targeted ways of reaching our market."
Chef Marc Miron
Cuisine & Passion
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QuikTip
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fewer, less -- Generally,
fewer refers to a reduction in the
number of individual items. There were
fewer apples. Less refers to a
reduction in the amount of a given entity.
There was less water to go around.
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